Godiva to offer special sale of Chocolixir and soft serve ice cream at department store event space

Event Date:2020.07.22-09.22
Jul 23, 2020
Godiva Japan Co., Ltd. will be selling Chocolixir, a chocolate drink and soft serve ice cream that are not normally available in department stores, for a limited time and in limited quantities at event spaces in select department stores nationwide from July 22, 2020.


In response to the desire to allow people to enjoy chocolate even in the summer and the growing expectations for summer sweets, department stores that have not previously sold Chocolixir and soft serve ice cream will be selling them for a special limited time and in limited quantities at event spaces in select department stores. Special sale items include the "Chocolixir Tapioca Darjeeling," a special chocolixir with tapioca and featuring the flavors of white chocolate and Darjeeling tea, which was a popular limited edition last year and will be making its debut in the department store's event space. Additionally, the lineup includes a limited-edition "Chocolixir Amaou," which allows you to fully enjoy the pairing of white chocolate and Amaou strawberries, currently on sale at Godiva specialty stores, as well as three types of chocolixir, including the classic "Milk Chocolate 31%," and three types of soft serve ice cream, allowing you to luxuriously enjoy the taste of Godiva chocolate. The sales floor will also feature a cute design inspired by the "Pink Van," the pink Godiva delivery van that once cheered people in Brussels after World War II, delivering hope along with chocolate. As part of Godiva's "Project Pink Van" activities, a portion of sales during the campaign will be used to provide products free of charge.

End your leisurely shopping trip with some Godiva chocolate and enjoy an elegant summer moment.

■Sales Overview


*The sales period may change and store hours may change or some stores may be closed depending on future government policies and announcements.
*The list of stores selling the products is current as of July 2020. More stores are scheduled to be added in the future. For more information, please visit www.godiva.co.jp.

Chocolixir Tapioca Darjeeling


This drink is a balanced blend of the gentle sweetness of Godiva's white chocolate and the rich aroma and refreshing taste of Darjeeling.The bottom is filled with chewy tapioca, and the whipped cream is topped with Darjeeling powder.

Chocolixir Amaou


Made with a generous amount of fresh Amaou puree and Amaou powder, this product is just like eating fresh Amaou strawberries, allowing you to fully enjoy the pairing of white chocolate and Amaou strawberries from the first bite to the last.

Milk Chocolate 31%


This product uses a generous amount of Godiva's original milk chocolate. You can also enjoy the texture of crushed milk chocolate.

Double Chocolate


Two types of dark chocolate are blended with rich milk. The deep, bittersweet sweetness melts smoothly in your mouth. Topped with crunchy almonds and chocolate sauce.

White Chocolate Vanilla


An elegant vanilla aroma and white chocolate are blended with rich milk. A creamy taste spreads in your mouth. Topped with crunchy almonds and chocolate sauce.

Mixed Chocolate


The deep richness of the double chocolate and the gentle sweetness of the white chocolate and vanilla melt in your mouth in a balanced way. Topped with crunchy almonds and chocolate sauce.


About Godiva "Project Pink Van"



This project was launched by Godiva Japan in April 2020. After World War II, in order to encourage the people of Brussels, Godiva chocolatier Pierre Draps painted a delivery van pink and delivered chocolates to people coping with the devastation of the post-war period. Carrying that spirit into the present day, we are providing free chocolate and other measures to encourage people in various positions who are making daily contributions in difficult environments. Since April, we have delivered Godiva products to 1,000 medical facilities nationwide, followed by 1,000 logistics and delivery companies nationwide.

In addition, to support those who want to convey their feelings to their loved ones, we are offering free shipping on select items in our online shop, new free message cards, and, starting July 6th, a small gift campaign in which a lovely gift from Godiva is included. We are also currently running "Chocolat Quotes," where we post fun chocolate-related proverbs every week, and "#OuchiChoco," a campaign to enjoy chocolate at home for those spending time at home.



Click here for company press release details

The press releases included in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
PR TIMES
    Back to Top