Shu Food Planning Ltd. (Head office: Minato-ku, Tokyo; CEO: Kimura Shuichiro), a production company that creates enriching lifestyles through "food x good ideas," will open "Genso Kimura Yaki Hyakuryoya," a new and first-of-its-kind "anpan specialty store" in Tokyo, in the station-based shopping complex Gransta Tokyo, which opens on August 3rd.
An "anpan specialty store" with the concept of "Tokyo retro-modern"
Product development based on the theme of a new style of imperial sweets that combine Japanese and Western styles
The store is totally produced by Kimura Shuichiro, representative of Maison Kayser and a descendant of Kimura Yasubei, who created anpan in the Meiji era. Led by Kimura, the "Original Kimura-yaki Hyakuryoya" was born in collaboration with the development team at Shu Food Planning, a group of experienced bakers, chefs, and creators, and is the home of the "Tokyo Hyakuryo Anpan," a sweet bread shaped like 25 stacked gold coins.
About Maison Kayser
Founded in Paris by Eric Kayser in 1996, Maison Kayser is a French bread specialty store with over 200 stores in 21 countries around the world.
One bite will put a smile on your face! Feel the joy in your mouth! Aiming for a new sensation of "luxurious anpan"
This luxurious anpan with a new sensation is made by carefully wrapping a special filling (anko/cream) from an original recipe that has been carefully researched and crafted into a rich dough that uses a luxurious amount of butter and eggs, taking into consideration the balance of sweetness and texture. We also paid particular attention to the base dough, using a generous amount of high-quality butter and eggs to create a moist, fluffy, and fragrant bread that is almost like a delicious pastry. For our signature "anko", we deliberately use "smooth bean paste". The reason for this is that at the time, smooth bean paste was considered the high-quality bean paste suitable for the imperial sweets that were cultivated in the Edo townspeople's culture. We chose "smooth bean paste" as a homage to this Edo tradition. It also pairs perfectly with our special bread, which is rich in butter and has a rich flavor. By combining our special bread made using traditional French bread recipes with smooth bean paste made using Edo-style Japanese sweets, we were able to create a retro-modern "anpan" that blends Japanese and Western styles. The surface of the bread is crisp and golden brown, while the inside is moist and chewy. When you bite into the bread and bean paste together, the moist and smooth bean paste permeates the many layers (cavities) inside the bread, creating a fizzy texture.
An auspicious face, shaped like an oval without corners, made from a 25-pack mold of stacked oval coins
This oval-shaped "anpan" (bean bun) is 670mm long, 500mm wide, and 220mm thick, and resembles the 25 ryo (rice wrapped in gold) coins stacked on top of each other.
At the time of opening, we will offer two signature flavors: "smooth bean paste" and "cream."
Utilizing our unique manufacturing methods, we have developed new products, from seasonal limited edition items to new staple items, while listening to customer feedback, such as matcha-flavored dough, dough incorporating nuts, and bean paste fillings ranging from sweet to savory. At the time of opening, we will offer two signature flavors: bean paste and custard cream. We will gradually release various products depending on the season.
For people of all ages and genders. Anytime, anywhere, anytime. As an everyday snack. As a teatime snack to entertain guests. As a souvenir from sightseeing in Tokyo. As a gift to take home or as a New Year's gift. The uses are limitless. We would like to foster a new anpan culture in Tokyo, creating a Tokyo souvenir that is loved by everyone, not just Tokyo residents but tourists visiting Tokyo as well.
[Store information]
[Address] Original Kimura Yaki Hyakuryoya
[Address] 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 JR East Tokyo Station 1F
[Phone number] 03-6256-0337
[Opening hours] 8:00-22:00 (Sundays and public holidays until 21:00)
[Opening date] Monday, August 3, 2020 *Opening hours on the opening day are 10:00-22:00
In-station commercial facility "Gransta Tokyo" JR East's largest in-station commercial facility has opened at Tokyo Station
JR East Group's Railway Hall Co., Ltd. opened the in-station commercial facility "Gransta Tokyo" on August 3, 2020. 66 stores will open in the newly expanded space created by the development of the area around Tokyo Station's north passage. Together with the 88 existing stores, this will be JR East's largest in-station shopping complex, with over 150 stores and an area of approximately 11,300 square meters. Based on the concept of "TRY NEW TOKYO ST.", the new facility will feature new store formats, stores opening for the first time inside a station, and expanded station functions, creating an unprecedented in-station space at Tokyo Station.
About Shu Food Planning Ltd.
We are a production company that creates enriching lifestyles through "food x good ideas." We provide comprehensive business support, including the operation of the bakery "Baking Shu" and the creative bar "Meat Tavern Nikomi-ya Shibei" in Shibuya Stream, home to Google's new headquarters, regional revitalization and community-based production, store and product development for bakeries, and more, including strategy planning, marketing direction, creative direction, and consulting to solve client challenges.
Click here for company press release details
An "anpan specialty store" with the concept of "Tokyo retro-modern"
Product development based on the theme of a new style of imperial sweets that combine Japanese and Western styles
The store is totally produced by Kimura Shuichiro, representative of Maison Kayser and a descendant of Kimura Yasubei, who created anpan in the Meiji era. Led by Kimura, the "Original Kimura-yaki Hyakuryoya" was born in collaboration with the development team at Shu Food Planning, a group of experienced bakers, chefs, and creators, and is the home of the "Tokyo Hyakuryo Anpan," a sweet bread shaped like 25 stacked gold coins.
About Maison Kayser
Founded in Paris by Eric Kayser in 1996, Maison Kayser is a French bread specialty store with over 200 stores in 21 countries around the world.
One bite will put a smile on your face! Feel the joy in your mouth! Aiming for a new sensation of "luxurious anpan"
This luxurious anpan with a new sensation is made by carefully wrapping a special filling (anko/cream) from an original recipe that has been carefully researched and crafted into a rich dough that uses a luxurious amount of butter and eggs, taking into consideration the balance of sweetness and texture. We also paid particular attention to the base dough, using a generous amount of high-quality butter and eggs to create a moist, fluffy, and fragrant bread that is almost like a delicious pastry. For our signature "anko", we deliberately use "smooth bean paste". The reason for this is that at the time, smooth bean paste was considered the high-quality bean paste suitable for the imperial sweets that were cultivated in the Edo townspeople's culture. We chose "smooth bean paste" as a homage to this Edo tradition. It also pairs perfectly with our special bread, which is rich in butter and has a rich flavor. By combining our special bread made using traditional French bread recipes with smooth bean paste made using Edo-style Japanese sweets, we were able to create a retro-modern "anpan" that blends Japanese and Western styles. The surface of the bread is crisp and golden brown, while the inside is moist and chewy. When you bite into the bread and bean paste together, the moist and smooth bean paste permeates the many layers (cavities) inside the bread, creating a fizzy texture.
An auspicious face, shaped like an oval without corners, made from a 25-pack mold of stacked oval coins
This oval-shaped "anpan" (bean bun) is 670mm long, 500mm wide, and 220mm thick, and resembles the 25 ryo (rice wrapped in gold) coins stacked on top of each other.
At the time of opening, we will offer two signature flavors: "smooth bean paste" and "cream."
Utilizing our unique manufacturing methods, we have developed new products, from seasonal limited edition items to new staple items, while listening to customer feedback, such as matcha-flavored dough, dough incorporating nuts, and bean paste fillings ranging from sweet to savory. At the time of opening, we will offer two signature flavors: bean paste and custard cream. We will gradually release various products depending on the season.
For people of all ages and genders. Anytime, anywhere, anytime. As an everyday snack. As a teatime snack to entertain guests. As a souvenir from sightseeing in Tokyo. As a gift to take home or as a New Year's gift. The uses are limitless. We would like to foster a new anpan culture in Tokyo, creating a Tokyo souvenir that is loved by everyone, not just Tokyo residents but tourists visiting Tokyo as well.
[Store information]
[Address] Original Kimura Yaki Hyakuryoya
[Address] 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 JR East Tokyo Station 1F
[Phone number] 03-6256-0337
[Opening hours] 8:00-22:00 (Sundays and public holidays until 21:00)
[Opening date] Monday, August 3, 2020 *Opening hours on the opening day are 10:00-22:00
In-station commercial facility "Gransta Tokyo" JR East's largest in-station commercial facility has opened at Tokyo Station
JR East Group's Railway Hall Co., Ltd. opened the in-station commercial facility "Gransta Tokyo" on August 3, 2020. 66 stores will open in the newly expanded space created by the development of the area around Tokyo Station's north passage. Together with the 88 existing stores, this will be JR East's largest in-station shopping complex, with over 150 stores and an area of approximately 11,300 square meters. Based on the concept of "TRY NEW TOKYO ST.", the new facility will feature new store formats, stores opening for the first time inside a station, and expanded station functions, creating an unprecedented in-station space at Tokyo Station.
About Shu Food Planning Ltd.
We are a production company that creates enriching lifestyles through "food x good ideas." We provide comprehensive business support, including the operation of the bakery "Baking Shu" and the creative bar "Meat Tavern Nikomi-ya Shibei" in Shibuya Stream, home to Google's new headquarters, regional revitalization and community-based production, store and product development for bakeries, and more, including strategy planning, marketing direction, creative direction, and consulting to solve client challenges.
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
