Dior held its 2025 Cruise Collection show in Edinburgh, Scotland, on June 4th at 4:00 AM (Japan time).
Courtesy of DIOR
For Maria Grazia Chiuri, the Cruise Collection is an opportunity to retrace the footsteps of Christian Dior, which have been left behind around the world.
© Adrien Dirand © Drummond Castle/Courtesy of DIOR
It is also a visual journey that evokes a new experience with every visit. In 1955, founder Monsieur Dior presented his creations in the ballroom of The Gleneagles Hotel in Perthshire, Scotland. For Maria Grazia Chiuri, this country framed the story of her Cruise 2025 collection, presented in the gardens of Drummond Castle, a place where memories, inspirations and associations merge to create new silhouettes and embroideries.
Courtesy of DIOR
The unicorn and thistle, symbols of Scotland, are sublimated in an unprecedented variation on the millefleur motif. Transformed into heraldic embroidery, they function as a vehicle in their own right, evoking a spirit of fortitude and exceptional savoir-faire. This is Mary Stuart's coat of arms, as featured in Claire Hunter's book, Embroidering Her Truth: Mary, Queen of Scots and the Language of Power(1).
Courtesy of DIOR
A map of Scotland also adorns several pieces from the cruise collection, mapping the collaborations and cultural discoveries developed specifically for this show, which revolved around tartan. In his book, "The Little Dictionary of Fashion," Christian Dior wrote that tartan is "the only luxury fabric that remains timeless." Combining a variety of colors and kilt cuts, this historic material, while inherently regional, continues to cut across fashion past and present, from romanticism to punk.
Courtesy of DIOR
Furthermore, photographs from the Spring/Summer 1955 Haute Couture collection are reinterpreted as prints or appliquéd on the edges of kilts and peacoats, creating a cinematic montage. These images embody memory and inform the Cruise 2025 collection. The looks combine contrasting elements, such as the contrasting textures of velvet and lace that adorn modern equestrian wear. Wide sleeves accentuate the silhouette, and white shirts are worn under gathered minidresses and embroidered bustiers in dark iridescent tones adorned with pearls. Lace collars add a touch of contrast to the black pieces, adding a touch of brightness.
Courtesy of DIOR
Tartan, used in extremely light fabrics, was also a common thread in this collection, which became a true celebration of the kilt, both original and reinterpreted, made in Scotland. Dresses were designed in various lengths, and coats and capes featured large hoods. Rain boots also made frequent appearances on the runway. Small jackets were in grey, borrowing from menswear fabrics, and the iconic "Bar" jacket was adorned with black velvet Brandenburg buttons.
Courtesy of DIOR
The same velvet is used to enhance evening gowns, with fitted necklines accentuating the silhouette of oversized skirts. Feather-like fishnet is also used to create lightweight long dresses in nostalgic shades of mauve.
Courtesy of DIOR
Such a unique collection is made up of interconnected intimacies, retelling stories from the past and embarking on a thematic creative journey in diverse locations.
Courtesy of DIOR
Courtesy of DIOR
Courtesy of DIOR
Courtesy of DIOR
Courtesy of DIOR
Dior Cruise 2025 Show
https://youtu.be/v-mD28vh4tc
*1 Embroidering Her Truth: Mary, Queen of Scots and the Language of Power, by Claire Hunter, Sceptre, 2022.
*2 The Short Dictionary of Fashion, by Christian Dior, published by Cassell & Company Ltd, London, in 1954, and translated into French in 2007 as an appendix to the catalogue Dior 60 Years of Style.
@DIOR @MariaGraziaChiuri
#DiorCruise #Dior
Contact:
Christian Dior
TEL: 0120-02-1947
Courtesy of DIORFor Maria Grazia Chiuri, the Cruise Collection is an opportunity to retrace the footsteps of Christian Dior, which have been left behind around the world.
© Adrien Dirand © Drummond Castle/Courtesy of DIORIt is also a visual journey that evokes a new experience with every visit. In 1955, founder Monsieur Dior presented his creations in the ballroom of The Gleneagles Hotel in Perthshire, Scotland. For Maria Grazia Chiuri, this country framed the story of her Cruise 2025 collection, presented in the gardens of Drummond Castle, a place where memories, inspirations and associations merge to create new silhouettes and embroideries.
Courtesy of DIORThe unicorn and thistle, symbols of Scotland, are sublimated in an unprecedented variation on the millefleur motif. Transformed into heraldic embroidery, they function as a vehicle in their own right, evoking a spirit of fortitude and exceptional savoir-faire. This is Mary Stuart's coat of arms, as featured in Claire Hunter's book, Embroidering Her Truth: Mary, Queen of Scots and the Language of Power(1).
Courtesy of DIORA map of Scotland also adorns several pieces from the cruise collection, mapping the collaborations and cultural discoveries developed specifically for this show, which revolved around tartan. In his book, "The Little Dictionary of Fashion," Christian Dior wrote that tartan is "the only luxury fabric that remains timeless." Combining a variety of colors and kilt cuts, this historic material, while inherently regional, continues to cut across fashion past and present, from romanticism to punk.
Courtesy of DIORFurthermore, photographs from the Spring/Summer 1955 Haute Couture collection are reinterpreted as prints or appliquéd on the edges of kilts and peacoats, creating a cinematic montage. These images embody memory and inform the Cruise 2025 collection. The looks combine contrasting elements, such as the contrasting textures of velvet and lace that adorn modern equestrian wear. Wide sleeves accentuate the silhouette, and white shirts are worn under gathered minidresses and embroidered bustiers in dark iridescent tones adorned with pearls. Lace collars add a touch of contrast to the black pieces, adding a touch of brightness.
Courtesy of DIORTartan, used in extremely light fabrics, was also a common thread in this collection, which became a true celebration of the kilt, both original and reinterpreted, made in Scotland. Dresses were designed in various lengths, and coats and capes featured large hoods. Rain boots also made frequent appearances on the runway. Small jackets were in grey, borrowing from menswear fabrics, and the iconic "Bar" jacket was adorned with black velvet Brandenburg buttons.
Courtesy of DIORThe same velvet is used to enhance evening gowns, with fitted necklines accentuating the silhouette of oversized skirts. Feather-like fishnet is also used to create lightweight long dresses in nostalgic shades of mauve.
Courtesy of DIORSuch a unique collection is made up of interconnected intimacies, retelling stories from the past and embarking on a thematic creative journey in diverse locations.
Courtesy of DIORCourtesy of DIORCourtesy of DIORCourtesy of DIORCourtesy of DIORDior Cruise 2025 Show
https://youtu.be/v-mD28vh4tc
*1 Embroidering Her Truth: Mary, Queen of Scots and the Language of Power, by Claire Hunter, Sceptre, 2022.
*2 The Short Dictionary of Fashion, by Christian Dior, published by Cassell & Company Ltd, London, in 1954, and translated into French in 2007 as an appendix to the catalogue Dior 60 Years of Style.
@DIOR @MariaGraziaChiuri
#DiorCruise #Dior
Contact:
Christian Dior
TEL: 0120-02-1947
