LOEWE has unveiled its Fall/Winter 2024 Pre-Collection campaign, photographed by Juergen Teller.
Courtesy of LOEWE
LOEWE Creative Director Jonathan Anderson is currently focused on scale and proportion – big and small, high and low. He is interested in exploring the perspective that shapes our perception and the silhouette it casts. The Fall/Winter 2024 Pre-Collection campaign extends the collection's play with proportion from the garments to the imagery.
Courtesy of LOEWE
Filming took place at Bekonscot Model Village, the world's oldest miniature park, established in 1929. The cast includes artists and creative minds such as Alison Oliver, Archie Madekwe, Dan Levy, Enzo Vogrincik, Kit Connor, Lesley Manville, Sophie Wilde and 070 Shake, with special guest appearance by Jonathan Anderson's nephew, Alfie Anderson.
Courtesy of LOEWE
Photographed once again by Juergen Teller, the campaign reinterprets his unsparing gaze on LOEWE. At once raw and comical, at once candid and introspective, the images take an exaggerated and sculptural approach to poses. Shot amidst the precise, small architecture of Bekonscot, the images exude a sense of nostalgia and wonder, contrasting the innocent, playful backdrops with the dry, enigmatic expressions of the models.
Courtesy of LOEWE
Sophie Wilde leans against a castle wall, holding a denim squeeze bag. Alison Oliver stands inside a fortress, holding a flamenco purse. Enzo Vogrincik, in a corduroy suit and carrying a flamenco backpack, balances himself over a railway tunnel.
Courtesy of LOEWE
Lesley Manville holds up a giant sunflower and a squeeze bag in each hand, while 070 Shake gazes into the camera with a miniature deer perched on his head. The raw and whimsical poses and scenes reflect and reinforce the contours of the Fall/Winter 2024 Pre-collection: cropped and stretched silhouettes, oversized bow ties, sculptural draping and iconic LOEWE bags like the Puzzle and Hammock.
Courtesy of LOEWE
The supple and soft Puzzle Tote, Flamenco Purse and Squeeze Bag are accentuated by their miniature backgrounds. Juergen Teller's perspective brings a documentary feel and dry humour to this ambitious endeavor, repositioning LOEWE as a master of visual language.
LOEWE FW24 PRE-COLLECTION
https://youtu.be/vnXiCK1wOqw
#LOEWE
#LOEWEFW24
For inquiries:
LOEWE Japan Client Service
Tel: 03-6215-6116
Courtesy of LOEWELOEWE Creative Director Jonathan Anderson is currently focused on scale and proportion – big and small, high and low. He is interested in exploring the perspective that shapes our perception and the silhouette it casts. The Fall/Winter 2024 Pre-Collection campaign extends the collection's play with proportion from the garments to the imagery.
Courtesy of LOEWEFilming took place at Bekonscot Model Village, the world's oldest miniature park, established in 1929. The cast includes artists and creative minds such as Alison Oliver, Archie Madekwe, Dan Levy, Enzo Vogrincik, Kit Connor, Lesley Manville, Sophie Wilde and 070 Shake, with special guest appearance by Jonathan Anderson's nephew, Alfie Anderson.
Courtesy of LOEWEPhotographed once again by Juergen Teller, the campaign reinterprets his unsparing gaze on LOEWE. At once raw and comical, at once candid and introspective, the images take an exaggerated and sculptural approach to poses. Shot amidst the precise, small architecture of Bekonscot, the images exude a sense of nostalgia and wonder, contrasting the innocent, playful backdrops with the dry, enigmatic expressions of the models.
Courtesy of LOEWESophie Wilde leans against a castle wall, holding a denim squeeze bag. Alison Oliver stands inside a fortress, holding a flamenco purse. Enzo Vogrincik, in a corduroy suit and carrying a flamenco backpack, balances himself over a railway tunnel.
Courtesy of LOEWELesley Manville holds up a giant sunflower and a squeeze bag in each hand, while 070 Shake gazes into the camera with a miniature deer perched on his head. The raw and whimsical poses and scenes reflect and reinforce the contours of the Fall/Winter 2024 Pre-collection: cropped and stretched silhouettes, oversized bow ties, sculptural draping and iconic LOEWE bags like the Puzzle and Hammock.
Courtesy of LOEWEThe supple and soft Puzzle Tote, Flamenco Purse and Squeeze Bag are accentuated by their miniature backgrounds. Juergen Teller's perspective brings a documentary feel and dry humour to this ambitious endeavor, repositioning LOEWE as a master of visual language.
LOEWE FW24 PRE-COLLECTION
https://youtu.be/vnXiCK1wOqw
#LOEWE
#LOEWEFW24
For inquiries:
LOEWE Japan Client Service
Tel: 03-6215-6116
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