Gong Cha Japan Co., Ltd. will launch "Fruits Vinegar," an original Gong Cha product made with fermented fruit juice, at all stores starting July 22, 2020. It will also be available exclusively at the Shibuya Modi store in Shibuya Ward, Tokyo, from July 21st, with a special price of ¥300 (tax included) until the 26th. By launching a new product, we hope to increase the frequency of visits from existing customers and attract new customers who have never tried Gong Cha.
■ A menu to reach new customers using "Micho," a 100% fruit-fermented drinking vinegar.
This menu uses "Micho," a 100% fruit-fermented drinking vinegar. Rather than blending vinegar and fruit juice later, the juice is fermented, allowing for the mild flavor of natural fruit, resulting in a fruity and mellow taste. Vinegar drinks have been gaining attention in recent years and are expected to have health benefits such as fatigue recovery, but we've given them a unique Gong Cha twist, creating a menu item that anyone can enjoy, regardless of age or gender.
■2 Types x 3 Flavors
We offer two types: "Fruit Vinegar Milk" and "Fruit Vinegar Soda." Each comes in three flavors: "Calamansi," which offers a refreshing citrus acidity; "Pineapple," which offers a tropical flavor; and "Pomegranate," which has a sweet and sour, vibrant taste. All three flavors of "Fruit Vinegar Milk" are available for delivery.
■Sales Price
Store price: 470 yen (excl. tax) / Delivery price: 510 yen (incl. tax)
*Available at all stores / Medium size, ICED only / Customization not available.
*Only "Fruit Vinegar Milk" is available for delivery.
■Sales Schedule
Calamansi Milk/Soda: Available from Wednesday, July 22nd, all year round
Pineapple Milk/Soda: Available from Wednesday, July 22nd, to Sunday, August 30th
Pomegranate Milk/Soda: Available from Friday, September 4th, all year round
*The sales period is subject to change.
■Product Features
Fruit Vinegar Milk
"Beautiful Vinegar," a vinegar made by fermenting fruit juice and characterized by its fruity and mellow flavor, is combined with Gong Cha's original fruit sauce. Milk is added and topped with konjac jelly made with pomegranate vinegar, creating a drink with a new texture. Mix well to enjoy a mellow, refreshing taste, almost like yogurt.
Fruit Vinegar Soda
"Beautiful Vinegar" is combined with Gong Cha's original fruit sauce, diluted with soda, and topped with konjac jelly made with pomegranate vinegar. This refreshing drink, smooth down the throat and featuring the enjoyable, bouncy texture of the konjac jelly, is easy to drink.
Each drink comes in three flavors, for a total of six varieties.
Calamansi (Peach + Konjac Jelly)
Calamansi vinegar is combined with Gong Cha's original peach sauce. Calamansi is a citrus fruit widely grown mainly in Southeast Asia. It is rich in vitamin C and has a refreshing acidity. By combining it with peach sauce, the acidity is reduced, resulting in a taste that is slightly sweet.
Pineapple (Passion Fruit + Konjac Jelly)
Pineapple vinegar is combined with Gong Cha's original passion fruit sauce. The combination of pineapple and passion fruit creates a tropical flavor that is perfect for summer.
Pomegranate (Strawberry + Konjac Jelly)
Pomegranate vinegar is combined with Gong Cha's original strawberry sauce. The combination of the deep flavor of pomegranate and the pulpy strawberry creates a sweet and sour, fruity taste.
■Campaign Overview
Shibuya Modi Store Exclusive! Pre-sale Event
For a limited time, all types of "Fruit Vinegar," including the unreleased "Fruit Vinegar Pomegranate," will be available exclusively at the Shibuya Modi store. During this period, they will also be offered at the special price of 300 yen (tax included). : In addition, one customer who makes a purchase will be entered into a lottery to win a bottle of "Bisu Beauty Plus (Pomegranate/400ml)".
Participating store: Shibuya Modi Store (1F Shibuya Modi, 1-21-3 Jinnan, Shibuya-ku, Tokyo)
Sales period: 13:00, Tuesday, July 21st to Sunday, July 26th
Products on sale: 6 types of "Fruit Vinegar"
Sales price: 300 yen (tax included)
*During the period, only "Fruit Vinegar" will be sold. Other products will not be sold.
*The Shibuya Modi Store will be open from 13:00 on Tuesday, July 21st only.
*Customers using the eat-in area will be charged 305 yen (tax included).
*The Bisu giveaway will end when supplies last. The event may also end without notice. :
Fruit fermented vinegar "Bisu" giveaway campaign
Customers who order "Fruit Vinegar" will be entered into a lottery at each store to receive a bottle of "Bisu Beauty Plus (Pomegranate/400ml)".
Participating stores: All stores *Excluding Shibuya Modi store, Sapporo Apia store, and delivery
Campaign period: Wednesday, July 22nd *Only on the day, ends while supplies last
"Fruit Vinegar" trial ticket giveaway campaign
The first 1,000 customers at each store who order delivery will receive a trial ticket that allows them to enjoy "Fruit Vinegar" at the special price of 300 yen (tax included).
Participating stores: All stores that offer delivery
Campaign period: Wednesday, July 22nd - ends while supplies last
*Applies to all products available for delivery. Orders are not limited to "Fruit Vinegar." *One ticket will be given per order. *The complimentary ticket can only be used in-store. A fee of 305 yen (tax included) will be charged for dine-in customers. ■About "Micho" (Beauty Vinegar) Micho is a drinking vinegar made from 100% fermented fruit vinegar from Korea, a beauty powerhouse. The product name comes from "vinegar for beauty," and "Micho" is the Korean pronunciation of "beauty vinegar." Because the fruit juice is fermented as is, you can enjoy the mild flavor of the abundant natural fruit, creating a fruity and mellow vinegar.
■About Gong Cha
One of the World's Leading Global Tea Brands
In China, the birthplace of tea, there was an ancient custom of presenting the rarest, highest quality tea to the emperor. This was called "Gong Cha," and was greatly beloved by the emperor.
The "Gong Cha" brand embodies our desire to allow customers to enjoy the same high-quality tea beloved by the Chinese emperor in a modern, casual setting. Gong Cha was founded with this vision in mind in 2006 and currently operates more than 1,200 stores in 17 countries and regions. The first Gong Cha store opened in Tokyo in 2015, and the company currently operates 68 stores in the Tokyo metropolitan area (1 metropolitan area and 3 prefectures), as well as Hokkaido, Shizuoka, Aichi, Osaka, Hiroshima, Fukuoka, Kagoshima, and Okinawa. (As of July 8, 2020)
Tea menu that lets you enjoy the true flavor of tea leaves
One of the distinctive features of Gong Cha is its tea menu, which uses carefully selected, high-quality tea leaves that are carefully brewed in-store.
In order to allow you to savor the true flavor of tea, which has a very delicate aroma and flavor, we change the water temperature and brewing time for each type of tea leaf, providing a cup that is particular about aroma and freshness. There are four types of tea leaves used as the base tea.
・'Jasmine Green Tea': A green tea with a gorgeous fragrance that will leave you feeling elegant
・'Oolong Tea': One of the most representative Taiwanese teas, known for its fragrance and richness
・'Black Tea': A highly fragrant black tea with a deep flavor
・'Alishan Oolong Tea': A golden-colored oolong tea grown in Alishan, Taiwan's tea-growing region, with a refreshing yet sweet taste
Customize to your liking
You can choose up to three toppings per cup from the following: tapioca, milk foam, nata de coco, and aloe. You can also customize your drink to your liking, including the sweetness and amount of ice. *Some menu items excluded.
Click here for company press release details
■ A menu to reach new customers using "Micho," a 100% fruit-fermented drinking vinegar.
This menu uses "Micho," a 100% fruit-fermented drinking vinegar. Rather than blending vinegar and fruit juice later, the juice is fermented, allowing for the mild flavor of natural fruit, resulting in a fruity and mellow taste. Vinegar drinks have been gaining attention in recent years and are expected to have health benefits such as fatigue recovery, but we've given them a unique Gong Cha twist, creating a menu item that anyone can enjoy, regardless of age or gender.
■2 Types x 3 Flavors
We offer two types: "Fruit Vinegar Milk" and "Fruit Vinegar Soda." Each comes in three flavors: "Calamansi," which offers a refreshing citrus acidity; "Pineapple," which offers a tropical flavor; and "Pomegranate," which has a sweet and sour, vibrant taste. All three flavors of "Fruit Vinegar Milk" are available for delivery.
■Sales Price
Store price: 470 yen (excl. tax) / Delivery price: 510 yen (incl. tax)
*Available at all stores / Medium size, ICED only / Customization not available.
*Only "Fruit Vinegar Milk" is available for delivery.
■Sales Schedule
Calamansi Milk/Soda: Available from Wednesday, July 22nd, all year round
Pineapple Milk/Soda: Available from Wednesday, July 22nd, to Sunday, August 30th
Pomegranate Milk/Soda: Available from Friday, September 4th, all year round
*The sales period is subject to change.
■Product Features
Fruit Vinegar Milk
"Beautiful Vinegar," a vinegar made by fermenting fruit juice and characterized by its fruity and mellow flavor, is combined with Gong Cha's original fruit sauce. Milk is added and topped with konjac jelly made with pomegranate vinegar, creating a drink with a new texture. Mix well to enjoy a mellow, refreshing taste, almost like yogurt.
Fruit Vinegar Soda
"Beautiful Vinegar" is combined with Gong Cha's original fruit sauce, diluted with soda, and topped with konjac jelly made with pomegranate vinegar. This refreshing drink, smooth down the throat and featuring the enjoyable, bouncy texture of the konjac jelly, is easy to drink.
Each drink comes in three flavors, for a total of six varieties.
Calamansi (Peach + Konjac Jelly)
Calamansi vinegar is combined with Gong Cha's original peach sauce. Calamansi is a citrus fruit widely grown mainly in Southeast Asia. It is rich in vitamin C and has a refreshing acidity. By combining it with peach sauce, the acidity is reduced, resulting in a taste that is slightly sweet.
Pineapple (Passion Fruit + Konjac Jelly)
Pineapple vinegar is combined with Gong Cha's original passion fruit sauce. The combination of pineapple and passion fruit creates a tropical flavor that is perfect for summer.
Pomegranate (Strawberry + Konjac Jelly)
Pomegranate vinegar is combined with Gong Cha's original strawberry sauce. The combination of the deep flavor of pomegranate and the pulpy strawberry creates a sweet and sour, fruity taste.
■Campaign Overview
Shibuya Modi Store Exclusive! Pre-sale Event
For a limited time, all types of "Fruit Vinegar," including the unreleased "Fruit Vinegar Pomegranate," will be available exclusively at the Shibuya Modi store. During this period, they will also be offered at the special price of 300 yen (tax included). : In addition, one customer who makes a purchase will be entered into a lottery to win a bottle of "Bisu Beauty Plus (Pomegranate/400ml)".
Participating store: Shibuya Modi Store (1F Shibuya Modi, 1-21-3 Jinnan, Shibuya-ku, Tokyo)
Sales period: 13:00, Tuesday, July 21st to Sunday, July 26th
Products on sale: 6 types of "Fruit Vinegar"
Sales price: 300 yen (tax included)
*During the period, only "Fruit Vinegar" will be sold. Other products will not be sold.
*The Shibuya Modi Store will be open from 13:00 on Tuesday, July 21st only.
*Customers using the eat-in area will be charged 305 yen (tax included).
*The Bisu giveaway will end when supplies last. The event may also end without notice. :
Fruit fermented vinegar "Bisu" giveaway campaign
Customers who order "Fruit Vinegar" will be entered into a lottery at each store to receive a bottle of "Bisu Beauty Plus (Pomegranate/400ml)".
Participating stores: All stores *Excluding Shibuya Modi store, Sapporo Apia store, and delivery
Campaign period: Wednesday, July 22nd *Only on the day, ends while supplies last
"Fruit Vinegar" trial ticket giveaway campaign
The first 1,000 customers at each store who order delivery will receive a trial ticket that allows them to enjoy "Fruit Vinegar" at the special price of 300 yen (tax included).
Participating stores: All stores that offer delivery
Campaign period: Wednesday, July 22nd - ends while supplies last
*Applies to all products available for delivery. Orders are not limited to "Fruit Vinegar." *One ticket will be given per order. *The complimentary ticket can only be used in-store. A fee of 305 yen (tax included) will be charged for dine-in customers. ■About "Micho" (Beauty Vinegar) Micho is a drinking vinegar made from 100% fermented fruit vinegar from Korea, a beauty powerhouse. The product name comes from "vinegar for beauty," and "Micho" is the Korean pronunciation of "beauty vinegar." Because the fruit juice is fermented as is, you can enjoy the mild flavor of the abundant natural fruit, creating a fruity and mellow vinegar.
■About Gong Cha
One of the World's Leading Global Tea Brands
In China, the birthplace of tea, there was an ancient custom of presenting the rarest, highest quality tea to the emperor. This was called "Gong Cha," and was greatly beloved by the emperor.
The "Gong Cha" brand embodies our desire to allow customers to enjoy the same high-quality tea beloved by the Chinese emperor in a modern, casual setting. Gong Cha was founded with this vision in mind in 2006 and currently operates more than 1,200 stores in 17 countries and regions. The first Gong Cha store opened in Tokyo in 2015, and the company currently operates 68 stores in the Tokyo metropolitan area (1 metropolitan area and 3 prefectures), as well as Hokkaido, Shizuoka, Aichi, Osaka, Hiroshima, Fukuoka, Kagoshima, and Okinawa. (As of July 8, 2020)
Tea menu that lets you enjoy the true flavor of tea leaves
One of the distinctive features of Gong Cha is its tea menu, which uses carefully selected, high-quality tea leaves that are carefully brewed in-store.
In order to allow you to savor the true flavor of tea, which has a very delicate aroma and flavor, we change the water temperature and brewing time for each type of tea leaf, providing a cup that is particular about aroma and freshness. There are four types of tea leaves used as the base tea.
・'Jasmine Green Tea': A green tea with a gorgeous fragrance that will leave you feeling elegant
・'Oolong Tea': One of the most representative Taiwanese teas, known for its fragrance and richness
・'Black Tea': A highly fragrant black tea with a deep flavor
・'Alishan Oolong Tea': A golden-colored oolong tea grown in Alishan, Taiwan's tea-growing region, with a refreshing yet sweet taste
Customize to your liking
You can choose up to three toppings per cup from the following: tapioca, milk foam, nata de coco, and aloe. You can also customize your drink to your liking, including the sweetness and amount of ice. *Some menu items excluded.
Click here for company press release details
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