Maison Cacao Co., Ltd. will open "MAISON CACAO," an aromatic raw chocolate brand originating in Kamakura, at NEWoMan Yokohama, which opens on June 24, 2020. It will be the only Japanese brand on the ground floor. To commemorate the opening, "MAISON CACAO" will pre-release its new product, "Aroma Raw Caramel (12 pieces)" (1,800 to 2,200 yen excluding tax). Freshly made "Raw Chocolate Caramel Tart" (350 yen excluding tax) will be sold in limited quantities every hour from 10:00 to 18:00. After 18:00, a portion of the area will become a bar, and for the first time at "MAISON CACAO," they will offer pairings of raw chocolate with alcoholic drinks.
"MAISON CACAO" NEWoMan Yokohama Store Overview
The newly opened store has been designed with the image of a MAISON (home). The exterior is made of travertine, a high-quality, sturdy material that is also used in luxury hotels, while the entrance is wide and open to resemble a foyer. In the center there is a large table that doubles as a kitchen and counter, where customers can enjoy drinks and sweets. In the future, we will also be implementing live performances and other events. Sofas have been placed in a space that resembles a relaxing living room, and products are displayed like an art gallery. The store will sell products made with cacao, including aromatic raw chocolate, which was selected as an in-flight gift for events such as the Enthronement Ceremony and the 7th Tokyo International Conference on African Development held in Yokohama, as well as fresh sweets, bakery items, drinks, cosmetics, and more.
Address: 1-1-1 Minamisaiwai, Nishi-ku, Yokohama, 1F New Man Yokohama
Phone: 045-548-6212 (opened June 24th)
Business Hours: 11:00-20:00 (weekdays), 11:00-19:00 (Saturdays, Sundays, and holidays) *10:00-20:00 on Wednesday, June 24th.
*To prevent the spread of COVID-19, we will be shortening our business hours as described above for the time being. Please check the website for the latest business hours. Business hours and holidays may change according to the facility.
*From Wednesday, June 24th to Sunday, June 28th, NEWoMan Yokohama will have a partial reservation system and admission restrictions.
How to make a reservation: Reservations are now being accepted on Lumine's app "ONE LUMINE." Up to two people can apply per reservation. First come, first served. (Details: https://www.newoman.jp/yokohama/topics/topics_details.php?article_no=5198)
NEWoMan Yokohama website: https://www.newoman.jp/yokohama-opening/
【Product Overview】
Aroma Raw Caramel
◼︎"Aroma Raw Caramel (12 pieces)": 1,800 yen to 2,200 yen (excluding tax) *Price varies depending on the flavor selected
"MAISON This smooth, melt-in-your-mouth raw caramel is made with a generous amount of MAISON CACAO's original fermented cacao butter. Choose from six flavors (chocolate, mango, raspberry, tea, sea salt, and coffee) that combine carefully selected ingredients. The cacao beans are grown, harvested, and fermented on our own farm in Colombia, and the cacao butter is carefully extracted to concentrate the natural aroma and flavor of the cacao. Because it's free of impurities, there's no need to add anything extra or deodorize. This simple treat allows you to experience the high quality of the ingredients. Along with Aroma Raw Chocolate, this is one of MAISON CACAO's signature products. Available first at the NEWoMan Yokohama store.
Nama Chocolate Caramel Tart
◼︎"Nama Chocolate Caramel Tart": 350 yen excluding tax
A NEWoMan Yokohama exclusive flavor of the long-selling product "Nama Chocolate Tart." The crispy tart crust is filled with nama chocolate cream blended with homemade caramel that has a perfect balance of sweet and bitter. Caramel chips are hidden inside for a fun, crunchy texture.
Aroma Raw Chocolate Champagne
◼︎"Aroma Raw Chocolate Champagne": 2,400 yen (excluding tax)
Champagne with an exquisite balance of sweetness and acidity is combined with bitter chocolate with a gorgeous aroma. As the chocolate melts, the citrus aroma and flavor of the champagne spreads. This flavor is only available at NEWoMan Yokohama.
Fresh Gateau Chocolat
◼︎"NEW Man Yokohama Limited Edition BOX": 7,400 yen (excluding tax)
An assortment of the new products "Aroma Fresh Caramel (12 pieces)," "Aroma Fresh Chocolate Champagne," and "Fresh Gateau Chocolat," a popular product selected as an in-flight souvenir for the heads of state at the Enthronement Ceremony. This is a limited edition box that can only be purchased at NEW Man Yokohama.
◼︎"Nama Chocolate Pudding Caramel": 500 yen (excluding tax)
This cake features homemade bittersweet caramel and is paired with smooth white chocolate pudding. The chocolate pudding is gorgeous yet has a clean aftertaste, bringing out the flavor of the caramel.
【NEWoMan Yokohama Exclusive Service】
◼︎Limited quantity of freshly made "Nama Chocolate Caramel Tart"
From 10:00 to 18:00, we will be selling a limited quantity of freshly made "Nama Chocolate Caramel Tart" (350 yen (excluding tax)) every hour. Enjoy the smooth, melt-in-your-mouth texture that can only be achieved with freshly made chocolate.
◼︎Nama Chocolate and Drink Pairing Service
From 18:00 until closing time, a portion of the area will be transformed into a bar. For the first time, MAISON CACAO will offer pairings of alcoholic and soft drinks with raw chocolate. Enjoy an amazing cacao experience.
Ishihara Shingo
Profile of Ishihara Shingo (President and CEO of Maison Cacao, Cacao Director)
Born in 1984. As a top player in his third year of university, he became the first student coach of the Teikyo University rugby team. The team went on to win nine consecutive national championships. After graduating, he worked in planning and sales at an advertising agency, as a brand creative, and as a president's secretary. Ishihara, who had never been able to eat chocolate before, was captivated by the freshness of the cacao he ate in Colombia and the scenes filled with smiles brought about by cacao. He wanted to create a culture in Japan that enriches everyday life with chocolate, and in 2015 he founded the aromatic raw chocolate brand "ca ca o" (now MAISON CACAO). Driven by a strong commitment to deliciousness and sustainability, he has his own farm in Colombia, achieving a "farm to customer" approach. Combining art and science, he designs unprecedented chocolate offerings and experiences. He is exploring cacao in a wide range of ways, without being bound by conventional wisdom, including the opening of the cacao gastronomy restaurant ROBB and projects with the medical industry.
Click here for company press release details
"MAISON CACAO" NEWoMan Yokohama Store Overview
The newly opened store has been designed with the image of a MAISON (home). The exterior is made of travertine, a high-quality, sturdy material that is also used in luxury hotels, while the entrance is wide and open to resemble a foyer. In the center there is a large table that doubles as a kitchen and counter, where customers can enjoy drinks and sweets. In the future, we will also be implementing live performances and other events. Sofas have been placed in a space that resembles a relaxing living room, and products are displayed like an art gallery. The store will sell products made with cacao, including aromatic raw chocolate, which was selected as an in-flight gift for events such as the Enthronement Ceremony and the 7th Tokyo International Conference on African Development held in Yokohama, as well as fresh sweets, bakery items, drinks, cosmetics, and more.
Address: 1-1-1 Minamisaiwai, Nishi-ku, Yokohama, 1F New Man Yokohama
Phone: 045-548-6212 (opened June 24th)
Business Hours: 11:00-20:00 (weekdays), 11:00-19:00 (Saturdays, Sundays, and holidays) *10:00-20:00 on Wednesday, June 24th.
*To prevent the spread of COVID-19, we will be shortening our business hours as described above for the time being. Please check the website for the latest business hours. Business hours and holidays may change according to the facility.
*From Wednesday, June 24th to Sunday, June 28th, NEWoMan Yokohama will have a partial reservation system and admission restrictions.
How to make a reservation: Reservations are now being accepted on Lumine's app "ONE LUMINE." Up to two people can apply per reservation. First come, first served. (Details: https://www.newoman.jp/yokohama/topics/topics_details.php?article_no=5198)
NEWoMan Yokohama website: https://www.newoman.jp/yokohama-opening/
【Product Overview】
Aroma Raw Caramel◼︎"Aroma Raw Caramel (12 pieces)": 1,800 yen to 2,200 yen (excluding tax) *Price varies depending on the flavor selected
"MAISON This smooth, melt-in-your-mouth raw caramel is made with a generous amount of MAISON CACAO's original fermented cacao butter. Choose from six flavors (chocolate, mango, raspberry, tea, sea salt, and coffee) that combine carefully selected ingredients. The cacao beans are grown, harvested, and fermented on our own farm in Colombia, and the cacao butter is carefully extracted to concentrate the natural aroma and flavor of the cacao. Because it's free of impurities, there's no need to add anything extra or deodorize. This simple treat allows you to experience the high quality of the ingredients. Along with Aroma Raw Chocolate, this is one of MAISON CACAO's signature products. Available first at the NEWoMan Yokohama store.
Nama Chocolate Caramel Tart◼︎"Nama Chocolate Caramel Tart": 350 yen excluding tax
A NEWoMan Yokohama exclusive flavor of the long-selling product "Nama Chocolate Tart." The crispy tart crust is filled with nama chocolate cream blended with homemade caramel that has a perfect balance of sweet and bitter. Caramel chips are hidden inside for a fun, crunchy texture.
Aroma Raw Chocolate Champagne◼︎"Aroma Raw Chocolate Champagne": 2,400 yen (excluding tax)
Champagne with an exquisite balance of sweetness and acidity is combined with bitter chocolate with a gorgeous aroma. As the chocolate melts, the citrus aroma and flavor of the champagne spreads. This flavor is only available at NEWoMan Yokohama.
Fresh Gateau Chocolat◼︎"NEW Man Yokohama Limited Edition BOX": 7,400 yen (excluding tax)
An assortment of the new products "Aroma Fresh Caramel (12 pieces)," "Aroma Fresh Chocolate Champagne," and "Fresh Gateau Chocolat," a popular product selected as an in-flight souvenir for the heads of state at the Enthronement Ceremony. This is a limited edition box that can only be purchased at NEW Man Yokohama.
◼︎"Nama Chocolate Pudding Caramel": 500 yen (excluding tax)
This cake features homemade bittersweet caramel and is paired with smooth white chocolate pudding. The chocolate pudding is gorgeous yet has a clean aftertaste, bringing out the flavor of the caramel.
【NEWoMan Yokohama Exclusive Service】
◼︎Limited quantity of freshly made "Nama Chocolate Caramel Tart"
From 10:00 to 18:00, we will be selling a limited quantity of freshly made "Nama Chocolate Caramel Tart" (350 yen (excluding tax)) every hour. Enjoy the smooth, melt-in-your-mouth texture that can only be achieved with freshly made chocolate.
◼︎Nama Chocolate and Drink Pairing Service
From 18:00 until closing time, a portion of the area will be transformed into a bar. For the first time, MAISON CACAO will offer pairings of alcoholic and soft drinks with raw chocolate. Enjoy an amazing cacao experience.
Ishihara ShingoProfile of Ishihara Shingo (President and CEO of Maison Cacao, Cacao Director)
Born in 1984. As a top player in his third year of university, he became the first student coach of the Teikyo University rugby team. The team went on to win nine consecutive national championships. After graduating, he worked in planning and sales at an advertising agency, as a brand creative, and as a president's secretary. Ishihara, who had never been able to eat chocolate before, was captivated by the freshness of the cacao he ate in Colombia and the scenes filled with smiles brought about by cacao. He wanted to create a culture in Japan that enriches everyday life with chocolate, and in 2015 he founded the aromatic raw chocolate brand "ca ca o" (now MAISON CACAO). Driven by a strong commitment to deliciousness and sustainability, he has his own farm in Colombia, achieving a "farm to customer" approach. Combining art and science, he designs unprecedented chocolate offerings and experiences. He is exploring cacao in a wide range of ways, without being bound by conventional wisdom, including the opening of the cacao gastronomy restaurant ROBB and projects with the medical industry.
Click here for company press release details
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