Tsuruya Yoshinobu Co., Ltd., a manufacturer and retailer of Japanese sweets, will open a new store, "Tsuruya Yoshinobu Toranomon Hills Store," on June 11, 2020, on the first floor of Toranomon Hills Business Tower (Toranomon, Minato-ku, Tokyo).
The store, which combines Tsuruya Yoshinobu, a company founded over 200 years ago, with IRODORI, a shop that creates innovative Japanese sweets using the skills of its artisans, offers a wide selection of traditional sweets and innovative creations, including takeout drinks made with matcha and roasted green tea. To commemorate the opening, Tsuruya Yoshinobu will also be offering its first-ever drink and sweets subscription service, limited to the first 100 customers. Enjoy the new charm of Japanese sweets at Tokyo's new gateway to the world, in the heart of an evolving city.
Tsuruya Yoshinobu Toranomon Hills Store Grand Opening Special Website
https://www.tsuruyayoshinobu.jp/toranomon/
Store Information
Grand Opening: Thursday, June 11, 2020
Address: 1F Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo 105-6401
TEL: 03-6811-1116
Business Hours: Weekdays 10:30-19:30, Saturdays, Sundays, and Holidays 11:00-19:00
Closed: January 1st, 2nd, and 3rd
Access: Tokyo Metro "Toranomon Hills Station", "Toranomon Station", "Kamiyacho Station", "Kasumigaseki Station", Toei Mita Line "Uchisaiwaicho Station", JR Shimbashi Station
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IRODORI Limited Edition Product
"IROMONAKA (Individually Wrapped)"
1 piece 216 yen / 4 pieces 972 yen / 9 pieces 2,052 yen
Our popular, colorful, bite-sized monaka are now individually wrapped. There are four flavors: red bean paste, smooth bean paste, matcha, and seasonally limited flavored bean paste. We will also continue to sell the existing "IROMONAKA" (2,700 yen), which is a set of monaka filling and three types of jarred bean paste.
"Mini Tsubara Tsubara"
1 piece 151 yen / 4 pieces 712 yen / 9 pieces 1,468 yen
"Tsubara Tsubara," a best-selling baked confectionery popular for its chewy texture, is now available in a cute mini size. Enjoy two types of bean paste, Ogura and seasonal limited flavors. An assortment pack with "IROMONAKA (individually wrapped)" is also available.
"IRODORI Yokan" (Scheduled to be released sequentially from late June)
1 piece 216 yen / 4 pieces 1,026 yen / 6 pieces 1,490 yen
Four different flavors - strawberry, cherry, lemon, and yogurt - are packed into stylish, square-shaped bite-sized yokan. Please enjoy the modern and refreshing taste unlike any yokan you have ever tried. The 4-piece and 6-piece sets are packaged in special navy blue boxes, making them perfect for small gifts.
Amber Sugar
1 box of 10 sticks 1,080 yen
A popular product from Kyoto IRODORI is now available at Toranomon Hills. These pastel-like stick-type dried sweets come in five flavors, including jasmine and lavender. Enjoy the crispy outside and smooth inside texture and gentle sweetness.
Ariheito
1 box of 5 sticks 540 yen
Also from Kyoto IRODORI. These delicate candy sticks are made by skilled artisans from high-quality sugar and finished in colors that evoke famous Kyoto landmarks such as Gion, Kamogawa River, and Arashiyama. Slowly savor the pure sweetness while imagining the scenery of Kyoto.
*All prices include tax.
Other products available
Representative products such as Kyokanze, Yuzumochi, and Tsuruya Yoshinobu Yokan / Baked goods such as Tsubara Tsubara and Tsumigoshi / Seasonal Japanese sweets, etc.
IRODORI limited edition drinks
"Kyo Fuwawa Hojicha"
"Kyo Fuwawa Matcha"
1 cup of each 648 yen *Take-out only
This collaboration drink with Gion Tsujiri, which has been a huge hit at Kyoto Station IRODORI and other tea houses, will now be available for take-out, with a new "hojicha" version added to the existing "matcha". This Japanese-style sweet drink is made with fragrant hojicha and fragrant matcha, each infused with wasanbon sugar for a gently sweet taste, topped with a generous amount of smooth, fine, "fluffy" foamed milk. The "hojicha" foamed milk is a special version made with soy milk, exclusive to the Toranomon Hills store. Enjoy it hot or iced.
Other drinks available
Vanilla shake with thick tea, green tea, roasted green tea, 1 cup each 648 yen
*Take-out only.
*All prices include tax.
[Opening Celebration: Limited to the First 100 Customers] Drink & Sweets Subscription Service
To celebrate the opening of our Toranomon Hills store, Tsuruya Yoshinobu will be offering its first-ever drink & sweets subscription (flat-rate) service for a limited time, available to the first 100 customers. For just ¥1,620 (tax included) per month, you can enjoy your favorite drink four times and a sweet once, making this a great deal. Be sure to take this opportunity to visit our Toranomon Hills store and try Tsuruya Yoshinobu's innovative sweets.
Price: ¥1,620 (tax included) (¥1,500 excluding tax)
Validity: One month from the date of application
Application Period: Until the end of July 2020, or once the first 100 customers have applied
How to Apply: Ask a staff member at the Toranomon Hills store.
How to use: Present your voucher at the register in Toranomon Hills store and choose from the following exchange items.
Drinks... Kyo Fuwawa Matcha (Iced/Hot), Kyo Fuwawa Hojicha (Iced/Hot), Green Tea (Iced), Hojicha (Iced)
Sweets... IROMONAKA (individually wrapped), Mini Tsubara Tsubara, IRODORI Yokan
About the store
The zone features "Tsuruya Yoshinobu" with a chic wood grain design, and "IRODORI" with a refreshing white base. Two completely different spaces are connected by a gentle arch, expressing the fusion of tradition and evolution inside the store. There is no counter like in traditional Japanese sweets shops, and instead we have created a relaxed and free space where you can pick up and select sweets directly.
About the shopping bag exclusive to the Toranomon Hills store
The simple layout is inspired by a New York gallery and features a painting of a crane by Swedish artist Mats Gustafson. Painted with generous watercolor brushstrokes, the two cranes, reminiscent of ink painting, represent the Toranomon Hills store's concept of a relaxed blend of tradition and evolution, as well as the dignified and straightforward approach to making Kyoto sweets. The original artwork is on display in the store.
Mats Gustafson (1951- )
Born in Sweden. After graduating from Dramatiska Institutet in Stockholm, he worked in stage design before moving to New York to work on illustrations for Vogue. Since then, he has continued to provide illustrations for influential fashion magazines such as Visionaire, and has also worked on numerous visuals for Dior, Hermes, Tiffany, Yohji Yamamoto, and Comme des Garçons.
About Tsuruya Yoshinobu
Founded in 1803 (Kyowa 3) in Nishijin, Kyoto, by the first Tsuruya Ihei. We are a long-established Kyoto confectionery shop with over 200 years of history.
With our family motto of "Creating Beautiful Things," we preserve traditional techniques while incorporating modern sensibilities to create new Japanese sweets and cafes. We strive to broaden the appeal of historic Kyoto sweets, while also constantly seeking new value in Japanese sweets.
Tsuruya Yoshinobu Official Online https://www.tsuruyayoshinobu.jp/shop/default.aspx
Tsuruya Yoshinobu Twitter: @tsuruya1803
Tsuruya Yoshinobu Instagram: @tsuruya.yoshinobu_wagashi
Click here for company press release details
The store, which combines Tsuruya Yoshinobu, a company founded over 200 years ago, with IRODORI, a shop that creates innovative Japanese sweets using the skills of its artisans, offers a wide selection of traditional sweets and innovative creations, including takeout drinks made with matcha and roasted green tea. To commemorate the opening, Tsuruya Yoshinobu will also be offering its first-ever drink and sweets subscription service, limited to the first 100 customers. Enjoy the new charm of Japanese sweets at Tokyo's new gateway to the world, in the heart of an evolving city.
Tsuruya Yoshinobu Toranomon Hills Store Grand Opening Special Website
https://www.tsuruyayoshinobu.jp/toranomon/
Store Information
Grand Opening: Thursday, June 11, 2020
Address: 1F Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo 105-6401
TEL: 03-6811-1116
Business Hours: Weekdays 10:30-19:30, Saturdays, Sundays, and Holidays 11:00-19:00
Closed: January 1st, 2nd, and 3rd
Access: Tokyo Metro "Toranomon Hills Station", "Toranomon Station", "Kamiyacho Station", "Kasumigaseki Station", Toei Mita Line "Uchisaiwaicho Station", JR Shimbashi Station
/>
IRODORI Limited Edition Product
"IROMONAKA (Individually Wrapped)"
1 piece 216 yen / 4 pieces 972 yen / 9 pieces 2,052 yen
Our popular, colorful, bite-sized monaka are now individually wrapped. There are four flavors: red bean paste, smooth bean paste, matcha, and seasonally limited flavored bean paste. We will also continue to sell the existing "IROMONAKA" (2,700 yen), which is a set of monaka filling and three types of jarred bean paste.
"Mini Tsubara Tsubara"
1 piece 151 yen / 4 pieces 712 yen / 9 pieces 1,468 yen
"Tsubara Tsubara," a best-selling baked confectionery popular for its chewy texture, is now available in a cute mini size. Enjoy two types of bean paste, Ogura and seasonal limited flavors. An assortment pack with "IROMONAKA (individually wrapped)" is also available.
"IRODORI Yokan" (Scheduled to be released sequentially from late June)
1 piece 216 yen / 4 pieces 1,026 yen / 6 pieces 1,490 yen
Four different flavors - strawberry, cherry, lemon, and yogurt - are packed into stylish, square-shaped bite-sized yokan. Please enjoy the modern and refreshing taste unlike any yokan you have ever tried. The 4-piece and 6-piece sets are packaged in special navy blue boxes, making them perfect for small gifts.
Amber Sugar
1 box of 10 sticks 1,080 yen
A popular product from Kyoto IRODORI is now available at Toranomon Hills. These pastel-like stick-type dried sweets come in five flavors, including jasmine and lavender. Enjoy the crispy outside and smooth inside texture and gentle sweetness.
Ariheito
1 box of 5 sticks 540 yen
Also from Kyoto IRODORI. These delicate candy sticks are made by skilled artisans from high-quality sugar and finished in colors that evoke famous Kyoto landmarks such as Gion, Kamogawa River, and Arashiyama. Slowly savor the pure sweetness while imagining the scenery of Kyoto.
*All prices include tax.
Other products available
Representative products such as Kyokanze, Yuzumochi, and Tsuruya Yoshinobu Yokan / Baked goods such as Tsubara Tsubara and Tsumigoshi / Seasonal Japanese sweets, etc.
IRODORI limited edition drinks
"Kyo Fuwawa Hojicha"
"Kyo Fuwawa Matcha"
1 cup of each 648 yen *Take-out only
This collaboration drink with Gion Tsujiri, which has been a huge hit at Kyoto Station IRODORI and other tea houses, will now be available for take-out, with a new "hojicha" version added to the existing "matcha". This Japanese-style sweet drink is made with fragrant hojicha and fragrant matcha, each infused with wasanbon sugar for a gently sweet taste, topped with a generous amount of smooth, fine, "fluffy" foamed milk. The "hojicha" foamed milk is a special version made with soy milk, exclusive to the Toranomon Hills store. Enjoy it hot or iced.
Other drinks available
Vanilla shake with thick tea, green tea, roasted green tea, 1 cup each 648 yen
*Take-out only.
*All prices include tax.
[Opening Celebration: Limited to the First 100 Customers] Drink & Sweets Subscription Service
To celebrate the opening of our Toranomon Hills store, Tsuruya Yoshinobu will be offering its first-ever drink & sweets subscription (flat-rate) service for a limited time, available to the first 100 customers. For just ¥1,620 (tax included) per month, you can enjoy your favorite drink four times and a sweet once, making this a great deal. Be sure to take this opportunity to visit our Toranomon Hills store and try Tsuruya Yoshinobu's innovative sweets.
Price: ¥1,620 (tax included) (¥1,500 excluding tax)
Validity: One month from the date of application
Application Period: Until the end of July 2020, or once the first 100 customers have applied
How to Apply: Ask a staff member at the Toranomon Hills store.
How to use: Present your voucher at the register in Toranomon Hills store and choose from the following exchange items.
Drinks... Kyo Fuwawa Matcha (Iced/Hot), Kyo Fuwawa Hojicha (Iced/Hot), Green Tea (Iced), Hojicha (Iced)
Sweets... IROMONAKA (individually wrapped), Mini Tsubara Tsubara, IRODORI Yokan
About the store
The zone features "Tsuruya Yoshinobu" with a chic wood grain design, and "IRODORI" with a refreshing white base. Two completely different spaces are connected by a gentle arch, expressing the fusion of tradition and evolution inside the store. There is no counter like in traditional Japanese sweets shops, and instead we have created a relaxed and free space where you can pick up and select sweets directly.
About the shopping bag exclusive to the Toranomon Hills store
The simple layout is inspired by a New York gallery and features a painting of a crane by Swedish artist Mats Gustafson. Painted with generous watercolor brushstrokes, the two cranes, reminiscent of ink painting, represent the Toranomon Hills store's concept of a relaxed blend of tradition and evolution, as well as the dignified and straightforward approach to making Kyoto sweets. The original artwork is on display in the store.
Mats Gustafson (1951- )
Born in Sweden. After graduating from Dramatiska Institutet in Stockholm, he worked in stage design before moving to New York to work on illustrations for Vogue. Since then, he has continued to provide illustrations for influential fashion magazines such as Visionaire, and has also worked on numerous visuals for Dior, Hermes, Tiffany, Yohji Yamamoto, and Comme des Garçons.
About Tsuruya Yoshinobu
Founded in 1803 (Kyowa 3) in Nishijin, Kyoto, by the first Tsuruya Ihei. We are a long-established Kyoto confectionery shop with over 200 years of history.
With our family motto of "Creating Beautiful Things," we preserve traditional techniques while incorporating modern sensibilities to create new Japanese sweets and cafes. We strive to broaden the appeal of historic Kyoto sweets, while also constantly seeking new value in Japanese sweets.
Tsuruya Yoshinobu Official Online https://www.tsuruyayoshinobu.jp/shop/default.aspx
Tsuruya Yoshinobu Twitter: @tsuruya1803
Tsuruya Yoshinobu Instagram: @tsuruya.yoshinobu_wagashi
Click here for company press release details
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