This is the first-ever collaboration between Tsuruya Yoshinobu, a long-established Kyoto confectionery shop in Nishijin, Kyoto, which has a 220-year history since its founding in 1803, and ANNA SUI, a brand popular with a wide range of age groups, primarily teenagers to those in their 30s, thanks to its unique, romantic worldview.


Tsuruya Yoshinobu's popular product, Tsuruya Yoshinobu Yokan, is a series of mini-sized yokan (jelly bean jelly) (5 varieties available year-round) that allows you to enjoy the traditional flavor in the palm of your hand. This time, three flavors—the classic "Ogura" and "Matcha"—plus the refreshing fruity "Lemon"—are packaged in original ANNA SUI-designed packaging and housed in a limited-edition tin case. This is a classic yet modern collaboration that combines the charms of two brands, Japanese and Western.


A collaboration-exclusive, original design tin x original packaging.


The cute, palm-sized tin case features a special design that combines a "Stripe Rose" pattern, inspired by ANNA SUI's signature dress, with Tsuruya Yoshinobu's iconic crane motif. The black and gold color scheme creates a classic yet modern atmosphere.


This tin case contains one of each of three flavors of "Tsuruya Yoshinobu Yokan." The original packaging combines the butterfly, ANNA SUI's brand icon, with the Tsuruya Yoshinobu logo mark, the crane circle, and features colors that clearly represent the three flavors: Ogura, Matcha, and Lemon.



[Ogura]
Made with Tamba Dainagon Azuki beans. We've taken advantage of the deliciousness of the large, glossy, and flavorful Ogura beans to create a refined sweetness.



[Matcha]
Made with Uji matcha from Kyoto Prefecture. The tea's aroma, subtle bitterness, and light sweetness are perfectly balanced.



【Lemon】
A sweet and refreshing taste made with domestic lemon paste and lemon peel preserved in syrup.




"Tsuruya Yoshinobu Yokan ANNA SUI Collaboration" Product Information


●Product Name: "Tsuruya Yoshinobu Yokan ANNA SUI Collaboration"
●Sales Period: From Tuesday, October 17, 2023 until stock runs out
●Available at: Tsuruya Yoshinobu Main Store, directly managed stores, department store sales floors, official online shop
: *Some department stores do not carry this product.
●Price: 1,620 yen for 3 pieces per box (1,500 yen excluding tax)
●Contents: 1 piece each of Tsuruya Yoshinobu Yokan "Ogura", "Matcha", and "Lemon"
●Shelf life: 1 year
●28 specified allergens: None used
▼Tsuruya Yoshinobu official online shop "Tsuruya Yoshinobu Yokan ANNA SUI collaboration" product page
(Accessible on the release date)
https://shop.tsuruyayoshinobu.jp/products/33700012
▼Tsuruya Yoshinobu official website
https://www.tsuruyayoshinobu.jp/

*As this is a limited quantity sale, sales will end once stock runs out.
*Not available at "ANNA SUI" brand stores.



About "Tsuruya Yoshinobu"
Founded in 1803 (Kyowa 3) in Nishijin, Kyoto, by the first Tsuruya Ihei, it is a long-established Kyoto confectionery shop with a history spanning over 200 years. With the family motto of "Creating Beautiful Things," the shop preserves traditional techniques while creating new Japanese sweets and cafes that incorporate modern sensibilities. While expanding the appeal of historic Kyoto sweets, the shop is constantly pursuing new value in Japanese sweets.