IKEA Japan, the Japanese subsidiary of IKEA, the Swedish home furnishing company with a vision of "creating a better everyday life for the many people," will launch "TUNNBRÖD," a traditional Swedish flatbread topped with ingredients, at IKEA Harajuku, its first urban store opening on June 8th. IKEA Harajuku is the only IKEA store in the world where you can eat "TUNNBRÖD."

IKEA will launch a new menu item, "TUNNBRÖD," at IKEA Harajuku, its first urban store. IKEA aims to offer a modern and unique dining experience, and to deliver mouth-watering menus that meet the needs of urban dwellers. This new menu item, "TUNNBRÖD," is a modern take on the traditional Swedish dish of flatbread. Made entirely from plant-based ingredients such as wheat and rye, flatbread is a traditional Swedish dish as historic and cherished as crispbread, meatballs, and salmon. This flatbread is topped with healthy and sustainable ingredients such as veggie sausage and salmon, giving it a modern Swedish flair. At IKEA Harajuku, you can choose from 16 different menu items to suit your taste.

"We see the new IKEA format in urban areas as a great opportunity to offer modern, inspired food in a flexible way. IKEA Food has played an important role in the IKEA concept since 1959, when the first IKEA restaurant opened in Älmhult, Sweden, to the present day. With the addition of Bistros and Swedish Food Markets, serving snacks and food, in all IKEA stores, we believe the shopping experience at IKEA stores is now even more enjoyable and fulfilling."
(Michael La Cour, IKEA Food Business Leader, IKEA of Sweden AB)

A simple flatbread has a long history in northern Sweden. In the past, thin, round flatbreads served as plates. Rolled very thin with a special rolling pin, the flatbread was baked until crispy and stored for months, or baked briefly to enjoy the soft, fresh flatbread. Today, this soft flatbread is often rolled up and taken on the go, making it a delicious and convenient dish for a meal or dessert.

"We developed our new menu item, TUNNBRÖD, to cater to the busy shopping environment of urban areas. We combined classic Swedish traditions with the modern, urban style of Tokyo. We were inspired not only by Japanese influences, but also by the diverse and delicious IKEA Food. Many people in Tokyo are very interested in food and want to try new things. We want to offer a traditional Swedish dish, flatbread, in a modern style that is new and unique to the market!"
(Chef Alexander Magnusson, Project Leader for New Concepts and Innovation for IKEA Food business)



At IKEA Harajuku, 16 varieties of TUNNBRÖD are on sale at the Swedish Cafe on the 2nd floor. Choose from a wide variety of options, from sweets to vegetables, fish, and meat, to suit your mood that day. The Swedish Convenience Store on the first floor also sells UTZ-certified IKEA Latte, Almond Milk Latte, and plant-based sundaes, all exclusively at IKEA Harajuku. You can also purchase familiar IKEA store flavors like cinnamon rolls and other breads, plant-based ramen, organic drinks, and Scandinavian low-alcohol beers. Enjoy healthy and sustainable IKEA Food products at IKEA Harajuku.


*Takeout meals sold at IKEA Harajuku are also available.
*During reopening, seating at the Swedish Café will be reduced for safety reasons and to prevent overcrowding.


【2F Swedish Cafe】


・TUNNBRÖD/Tunnbröd Classic 390 yen
Contains sausage, shrimp, mashed potatoes, etc. A common and popular flavor in Sweden.
*Only available at IKEA Harajuku



・TUNNBRÖD/Tunnbrød Salmon 500 yen
Filled with plenty of salmon from Norway, a northern European country.
*Only available at IKEA Harajuku


・TUNNBRÖD/Tunnbrød Veggie Sausage 200 yen
Contains sausage made from plant-based ingredients.
*Exclusive to IKEA Harajuku



・TUNNBRÖD/Tunnbröd Semla 390 yen
A flavor of semla, a traditional Swedish sweet.
*Exclusive to IKEA Harajuku


【1F Swedish Convenience Store】

・Plant Sundae (Strawberry) 350 yen
A sundae made with plant-based soft ice cream. Contains lingonberry jam and cereal.
*Exclusive to IKEA Harajuku


・Plant Ice (Strawberry) 250 yen
Plant-based soft ice cream



・IKEA Latte R size 320 yen / L size 430 yen
A latte made with oat milk.
Made with UTZ certified* coffee.
*Exclusive to IKEA Harajuku

UTZ certification is a product that supports sustainable agriculture and realizes a brighter future for the planet.



・Almond Milk Latte R size 320 yen / L size 430 yen
A latte made with almond milk.
Made with UTZ certified* coffee.
*Exclusive to IKEA Harajuku



・Cinnamon roll 100 yen
Cinnamon rolls are very popular in Sweden.


【2nd floor Sweden Cafe & 1st floor Sweden Convenience Store】

・Plant ramen salt flavor 190 yen / curry flavor 250 yen
100% plant-based (plant-derived) cup ramen. It is environmentally friendly as it is palm oil-free, the noodles are non-fried so are low in calories, and unusually for a cup ramen, it does not use any chemical seasonings, making it a product that is kind to your body.



・Organic Drinks
We have also introduced new juices that are made with organic ingredients and no additives. All products are JAS organic certified and do not use any additives, making them healthy products that allow you to enjoy the natural flavor as it is.
(From left in the image) Organic ginger ale 150 yen / Organic apple juice 150 yen / Organic vegetable juice 200 yen


- Low-alcohol craft beer from Scandinavia
We have specially imported four types of low-alcohol craft beer from Omnipollo, a popular craft beer brewery in Stockholm, Sweden. In Japan, they can only be purchased at IKEA. Low-alcohol craft beer with an alcohol content of 0.3%. *Sales will not be available to customers who cannot verify that they are over 20 years of age. (Image from left) Omnipollo Regular ¥290 / Omnipollo Blueberry & Vanilla ¥450 / Omnipollo Lingonberry ¥450 / Omnipollo Rosehip ¥450 *These items are subject to change. Please note. *Prices shown include tax. *Some items are excerpted. *Photos are for illustrative purposes only.



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