Blue Bottle Coffee Japan LLC will open "Blue Bottle Coffee Hiroo Cafe" on June 11, 2020, inside "THE RESTAURANT" (THE RESTAURANT opened on July 20, 2020), located in Hiroo Shopping Arcade. The Hiroo Cafe will pre-release "Blue Bottle Coffee Pale Ale," Blue Bottle Coffee's first collaborative beer with a Japanese brewery.
"Blue Bottle Coffee Hiroo Cafe" will open at the main entrance of "THE RESTAURANT," located at the entrance to Hiroo Shopping Arcade, commonly known as "Hiroo Walking Street," just a short walk from Hiroo Station. "THE RESTAURANT" is located on the first and second floors of "EAT PLAY WORKS," a new facility for up-and-coming business people that combines work culture with food and wellness. It is a food hall that brings together exceptional chefs and features 17 renowned restaurants that have garnered attention both from Japan and abroad, offering first-class flavors in a casual setting.
Ahead of the grand opening of "THE RESTAURANT" on July 20, "Blue Bottle Coffee Hiroo Cafe" will open on June 11th, offering not only the same specialty coffees that are carefully hand-dripped one cup at a time as at previous Blue Bottle Coffee Cafes, but will also be pre-selling "Blue Bottle Coffee Pale Ale," Blue Bottle Coffee's first joint development with a Japanese brewery.
Hiroo Cafe is a place where you can enjoy a variety of occasions throughout the day, such as a leisurely brunch with coffee and a tartine sandwich, a takeout latte while strolling the international Hiroo area, or a pale ale after work. The spatial design was handled by wrk-shp (workshop), a design firm that has designed numerous Blue Bottle Coffee cafes, mainly in the Los Angeles area. Hiroo Cafe, which incorporates the design of a coffee shop and bar, is based on a natural, warm color palette and features natural materials such as birch and oak, soft curves, and pendant lighting. We have prepared a comfortable space where guests can spend their time however they like, depending on the time of day and their needs. :
HIROO CAFE PRE-SALE ITEM Hiroo Cafe Pre-Sale Blue Bottle Coffee Pale Ale
COFFEE PALE ALE Blue Bottle Coffee Pale Ale 750 yen
With the desire to make specialty coffee enjoyable in more situations, Blue Bottle Coffee will be pre-selling "Blue Bottle Coffee Pale Ale" on draft, its first joint development with a Japanese brewery.
Specialty coffee and craft beer are both genres with long histories, but they are said to be genres where innovation is progressing by further enhancing the commitment to ingredients, production methods, aroma and flavor, and making more creative use of the individuality of brewers. Among the many unique microbreweries, Ise Kadoya Beer of Mie Prefecture is one that combines a commitment to beer with the facilities and advanced technology required for in-house analysis, testing, and yeast cultivation. This unique pale ale was born through collaboration with the company. "Blue Bottle Coffee Pale Ale" is a coffee pale ale created by steeping coffee beans from Blue Bottle Coffee's perennially popular blend, "Three Africas," in Ise Kadoya Beer's pale ale, which has won numerous awards at international beer competitions, to bring out its aroma and flavor. After experimenting with various combinations during development, we found that the fruity and bright flavor of "Three Africas" matched perfectly with the clear bitterness and sweetness of the pale ale, resulting in a well-balanced, smooth coffee pale ale. The fresh citrus aroma wafts as you bring it close to your palate. The roasted coffee flavor and sharp bitterness of the beer combine to create a refreshing, easy-to-drink pale ale perfect for summer. :
Blue Bottle Coffee Pale Ale will also be available at Blue Bottle Coffee cafes nationwide from June 18th. (Outside of the Hiroo Cafe, it will be served as bottled beer.)
*This product contains alcohol.
HIROO CAFE LIMITED ITEM Hiroo Cafe exclusive, limited quantity item
BAGGU Eco Bag -HIROO- 2,400 yen
Like Blue Bottle Coffee, BAGGU is a bag brand born in California and offers a range of lightweight, durable and stylish eco bags. Blue Bottle Coffee and BAGGU previously sold collaborative items at the Kiyosumi Shirakawa Roastery & Cafe (then) and Aoyama Cafe in 2015 (sales are now discontinued). This new eco-bag, created specifically for the Hiroo Cafe, subtly features the alphabet "HIROO," the name of Hiroo, a unique town known for its international flavor and lush natural surroundings. This eco-bag can be used for a variety of everyday occasions, including shopping and the gym.
Blue Bottle Chocolate Coin 700 yen
This single-origin chocolate coin is made using only Colombian cacao and pairs perfectly with coffee. The popular coin chocolates from xoco (l chocol), a bean-to-bar chocolate shop in Fukazawa, Setagaya, are now available with an exclusive Blue Bottle Coffee label. xocol's chocolate is made from carefully selected cocoa beans that are roasted in-house and carefully ground in a millstone to maximize flavor. No emulsifiers, artificial flavors, or fats or oils are added, allowing you to enjoy the natural bitter and sour flavor of the cacao.
TARTINE MENU
From left: Salmon Tartine 850 yen, Avocado Tartine 700 yen, Chicken Tartine 700 yen
Hiroo Cafe also offers meals made with campagne from Katane Bakery in Yoyogi-Uehara. Enjoy our three types of tartines - avocado, salmon, and chicken - along with the aroma of freshly brewed coffee. This menu is also available for takeout.
All prices are exclusive of tax.
CAFE INFO
[Blue Bottle Coffee Hiroo Cafe]
1F THE RESTAURANT, 5-4-16 Hiroo, Shibuya-ku, Tokyo
*OPEN June 11th (Thursday)
*The grand opening of "THE RESTAURANT" will be on July 20th (Monday)
Opening hours: 8:00-22:00 (From June 11th, we will be open from 8:00-19:00 for the time being)
Store floor area: 95.70m²
Number of seats: 28 (As of June 11th, we will be operating with a reduced number of seats)
Access: 1 minute walk from Hiroo Station, Exit 2
*There is no parking for visitors, so please use public transport when visiting.
ABOUT BLUE BOTTLE COFFEE
Blue Bottle Coffee was founded in California, USA in 2002 by founder James Freeman. Since its founding, the company has been committed to the principles of deliciousness, hospitality, and sustainability, and has provided coffee that is the utmost in flavor. In addition, by opening cafes only in areas where freshly roasted coffee can be delivered from its own roastery, the company sells coffee beans that have been aged to match the peak of flavor. Currently, the company has over 90 stores (as of June 2020) in San Francisco, New York, Los Angeles, Washington D.C., Boston, Seoul, Hong Kong, Tokyo, Kyoto, and Kobe.
BLUE BOTTLE COFFEE Official Website: bluebottlecoffee.jp
BLUE BOTTLE COFFEE Official E-commerce Site: https://store.bluebottlecoffee.jp/
BLUE BOTTLE COFFEE Official Instagram: http://instagram.com/bluebottlejapan
Click here for company press release details
"Blue Bottle Coffee Hiroo Cafe" will open at the main entrance of "THE RESTAURANT," located at the entrance to Hiroo Shopping Arcade, commonly known as "Hiroo Walking Street," just a short walk from Hiroo Station. "THE RESTAURANT" is located on the first and second floors of "EAT PLAY WORKS," a new facility for up-and-coming business people that combines work culture with food and wellness. It is a food hall that brings together exceptional chefs and features 17 renowned restaurants that have garnered attention both from Japan and abroad, offering first-class flavors in a casual setting.
Ahead of the grand opening of "THE RESTAURANT" on July 20, "Blue Bottle Coffee Hiroo Cafe" will open on June 11th, offering not only the same specialty coffees that are carefully hand-dripped one cup at a time as at previous Blue Bottle Coffee Cafes, but will also be pre-selling "Blue Bottle Coffee Pale Ale," Blue Bottle Coffee's first joint development with a Japanese brewery.
Hiroo Cafe is a place where you can enjoy a variety of occasions throughout the day, such as a leisurely brunch with coffee and a tartine sandwich, a takeout latte while strolling the international Hiroo area, or a pale ale after work. The spatial design was handled by wrk-shp (workshop), a design firm that has designed numerous Blue Bottle Coffee cafes, mainly in the Los Angeles area. Hiroo Cafe, which incorporates the design of a coffee shop and bar, is based on a natural, warm color palette and features natural materials such as birch and oak, soft curves, and pendant lighting. We have prepared a comfortable space where guests can spend their time however they like, depending on the time of day and their needs. :
HIROO CAFE PRE-SALE ITEM Hiroo Cafe Pre-Sale Blue Bottle Coffee Pale Ale
COFFEE PALE ALE Blue Bottle Coffee Pale Ale 750 yen
With the desire to make specialty coffee enjoyable in more situations, Blue Bottle Coffee will be pre-selling "Blue Bottle Coffee Pale Ale" on draft, its first joint development with a Japanese brewery.
Specialty coffee and craft beer are both genres with long histories, but they are said to be genres where innovation is progressing by further enhancing the commitment to ingredients, production methods, aroma and flavor, and making more creative use of the individuality of brewers. Among the many unique microbreweries, Ise Kadoya Beer of Mie Prefecture is one that combines a commitment to beer with the facilities and advanced technology required for in-house analysis, testing, and yeast cultivation. This unique pale ale was born through collaboration with the company. "Blue Bottle Coffee Pale Ale" is a coffee pale ale created by steeping coffee beans from Blue Bottle Coffee's perennially popular blend, "Three Africas," in Ise Kadoya Beer's pale ale, which has won numerous awards at international beer competitions, to bring out its aroma and flavor. After experimenting with various combinations during development, we found that the fruity and bright flavor of "Three Africas" matched perfectly with the clear bitterness and sweetness of the pale ale, resulting in a well-balanced, smooth coffee pale ale. The fresh citrus aroma wafts as you bring it close to your palate. The roasted coffee flavor and sharp bitterness of the beer combine to create a refreshing, easy-to-drink pale ale perfect for summer. :
Blue Bottle Coffee Pale Ale will also be available at Blue Bottle Coffee cafes nationwide from June 18th. (Outside of the Hiroo Cafe, it will be served as bottled beer.)
*This product contains alcohol.
HIROO CAFE LIMITED ITEM Hiroo Cafe exclusive, limited quantity item
BAGGU Eco Bag -HIROO- 2,400 yen
Like Blue Bottle Coffee, BAGGU is a bag brand born in California and offers a range of lightweight, durable and stylish eco bags. Blue Bottle Coffee and BAGGU previously sold collaborative items at the Kiyosumi Shirakawa Roastery & Cafe (then) and Aoyama Cafe in 2015 (sales are now discontinued). This new eco-bag, created specifically for the Hiroo Cafe, subtly features the alphabet "HIROO," the name of Hiroo, a unique town known for its international flavor and lush natural surroundings. This eco-bag can be used for a variety of everyday occasions, including shopping and the gym.
Blue Bottle Chocolate Coin 700 yen
This single-origin chocolate coin is made using only Colombian cacao and pairs perfectly with coffee. The popular coin chocolates from xoco (l chocol), a bean-to-bar chocolate shop in Fukazawa, Setagaya, are now available with an exclusive Blue Bottle Coffee label. xocol's chocolate is made from carefully selected cocoa beans that are roasted in-house and carefully ground in a millstone to maximize flavor. No emulsifiers, artificial flavors, or fats or oils are added, allowing you to enjoy the natural bitter and sour flavor of the cacao.
TARTINE MENU
From left: Salmon Tartine 850 yen, Avocado Tartine 700 yen, Chicken Tartine 700 yen
Hiroo Cafe also offers meals made with campagne from Katane Bakery in Yoyogi-Uehara. Enjoy our three types of tartines - avocado, salmon, and chicken - along with the aroma of freshly brewed coffee. This menu is also available for takeout.
All prices are exclusive of tax.
CAFE INFO
[Blue Bottle Coffee Hiroo Cafe]
1F THE RESTAURANT, 5-4-16 Hiroo, Shibuya-ku, Tokyo
*OPEN June 11th (Thursday)
*The grand opening of "THE RESTAURANT" will be on July 20th (Monday)
Opening hours: 8:00-22:00 (From June 11th, we will be open from 8:00-19:00 for the time being)
Store floor area: 95.70m²
Number of seats: 28 (As of June 11th, we will be operating with a reduced number of seats)
Access: 1 minute walk from Hiroo Station, Exit 2
*There is no parking for visitors, so please use public transport when visiting.
ABOUT BLUE BOTTLE COFFEE
Blue Bottle Coffee was founded in California, USA in 2002 by founder James Freeman. Since its founding, the company has been committed to the principles of deliciousness, hospitality, and sustainability, and has provided coffee that is the utmost in flavor. In addition, by opening cafes only in areas where freshly roasted coffee can be delivered from its own roastery, the company sells coffee beans that have been aged to match the peak of flavor. Currently, the company has over 90 stores (as of June 2020) in San Francisco, New York, Los Angeles, Washington D.C., Boston, Seoul, Hong Kong, Tokyo, Kyoto, and Kobe.
BLUE BOTTLE COFFEE Official Website: bluebottlecoffee.jp
BLUE BOTTLE COFFEE Official E-commerce Site: https://store.bluebottlecoffee.jp/
BLUE BOTTLE COFFEE Official Instagram: http://instagram.com/bluebottlejapan
Click here for company press release details
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