Gucci will host "Gucci Bamboo Summer," an experiential event featuring the Gucci Bamboo 1947 handbag, in Omotesando from August 10th to 25th.
Courtesy of Gucci
Bamboo handles, crafted by heating bamboo into beautiful curves, have embodied Gucci's innovative creativity and craftsmanship since they were first attached to a Gucci leather handbag in 1947. The timeless sophistication of the Gucci Bamboo 1947 line, characterized by its bamboo handle, remains a central feature of Gucci's Signature handbag collection, demonstrating the creativity, combined with exceptional craftsmanship, that has made Gucci one of the world's leading luxury brands.
Gucci Bamboo 1947 Handbag/Courtesy of Gucci
For several years, Gucci has been developing projects that combine the appeal of the bamboo handle and the iconic Gucci Bamboo 1947 handbag with Japanese traditions and culture. In 2021, Gucci held the experiential exhibition "Gucci Bamboo House" in Kyoto. In 2022, to celebrate the 75th anniversary of the bamboo handle bag, Gucci produced the short film "Kaguya by Gucci," a modern retelling of "The Tale of the Bamboo Cutter," said to be Japan's oldest story, and released it online worldwide. This year, Gucci will host Gucci Bamboo Summer, an event offering exclusive installation, shopping, and dining experiences at three locations along Omotesando.
©FASHION HEADLINE
The main venue for this immersive experience will be Omotesando Hills. A lush green bamboo forest will emerge from the atrium staircase, with approximately 1,000 bamboo plants providing a pleasant coolness in midsummer Tokyo. Lanterns reminiscent of a summer festival will lead visitors to the installation entrance. Beyond this, visitors will enter an immersive world that feels like they've landed on the moon. They will enjoy a variety of installations that explore the appeal of Gucci's iconic bamboo handle bags.
©FASHION HEADLINE
The venue's theater corner will screen the music video for "Shadow Dance," a new song by MONDO GROSSO and Hikari Mitsushima, who played Kaguya in last year's "Kaguya by Gucci." The beautiful and mystical creations, set in bamboo forests and the moon, were inspired by the world of Gucci Bamboo Summer.
©FASHION HEADLINE
The second location, Gucci Aoyama, will offer an exclusive shopping experience featuring the Gucci Bamboo 1947 handbag and a wide selection of items featuring bamboo detailing, as well as one-of-a-kind vintage handbags meticulously restored by artisans from Gucci's experimental online concept store, Vault.
©FASHION HEADLINE
The third venue will be "Gucci Osteria for Bamboo Summer at The Strings," created by Gucci Osteria da Massimo Bottura Tokyo, which was awarded one star in the Michelin Guide Tokyo 2023 last year. Head chef Antonio Iacoviello will offer a special menu that combines seasonal Japanese ingredients with traditional Italian cuisine and the world of Gucci Bamboo Summer in unexpected ways. During the day, they will be serving summer sweets such as original shaved ice and a mini version of their signature dish, the Emilia Burger, while at dinnertime they will be serving a mini course inspired by this event.
Gucci Osteria for Bamboo Summer at The Strings/Courtesy of Gucci
Gucci Osteria for Bamboo Summer at The Strings/Courtesy of Gucci
#GucciBambooSummer
#GucciBamboo1947
#GucciOsteria
GUCCI BAMBOO SUMMER
Official website https://guccibamboosummer.gucci.com/
GUCCI BAMBOO SUMMER
Main venue: Omotesando Hills Main Building Grand Staircase / B3F Space O 4-12-10 Jingumae, Shibuya-ku, Tokyo
Dates and times: Thursday, August 10th – Friday, August 25th 11:00-21:00
Closed on Monday, August 21st as the entire Omotesando Hills building will be closed
*Admission is free. Advance reservations are given priority for some areas.
*Admission reservations can be made via the official Gucci LINE account.
Gucci Aoyama
Address: 3-6-7 Kita-Aoyama, Minato-ku, Tokyo
Date and time: Thursday, August 10th - Sunday, August 27th, 11:00-20:00 Open every day during the event
*Reservations to visit can be made on the official Gucci website.
GUCCI OSTERIA FOR BAMBOO SUMMER AT THE STRINGS (Reservations are prioritized)
Venue: Cafe & Dining Zelkova (terrace area), 1st floor, The Strings Omotesando, 3-6-8 Kita-Aoyama, Minato-ku, Tokyo
Dates and times: Thursday, August 10th - Sunday, August 27th, 11:30-22:00 (last orders 21:00) Open every day during the event
*Reservations can be made through The Strings Omotesando's reservation site.
Contact
Gucci Client Service 0120-99-2177
http://www.gucci.com
(*Updated 8/9 with additional images)
Courtesy of GucciBamboo handles, crafted by heating bamboo into beautiful curves, have embodied Gucci's innovative creativity and craftsmanship since they were first attached to a Gucci leather handbag in 1947. The timeless sophistication of the Gucci Bamboo 1947 line, characterized by its bamboo handle, remains a central feature of Gucci's Signature handbag collection, demonstrating the creativity, combined with exceptional craftsmanship, that has made Gucci one of the world's leading luxury brands.
Gucci Bamboo 1947 Handbag/Courtesy of GucciFor several years, Gucci has been developing projects that combine the appeal of the bamboo handle and the iconic Gucci Bamboo 1947 handbag with Japanese traditions and culture. In 2021, Gucci held the experiential exhibition "Gucci Bamboo House" in Kyoto. In 2022, to celebrate the 75th anniversary of the bamboo handle bag, Gucci produced the short film "Kaguya by Gucci," a modern retelling of "The Tale of the Bamboo Cutter," said to be Japan's oldest story, and released it online worldwide. This year, Gucci will host Gucci Bamboo Summer, an event offering exclusive installation, shopping, and dining experiences at three locations along Omotesando.
©FASHION HEADLINEThe main venue for this immersive experience will be Omotesando Hills. A lush green bamboo forest will emerge from the atrium staircase, with approximately 1,000 bamboo plants providing a pleasant coolness in midsummer Tokyo. Lanterns reminiscent of a summer festival will lead visitors to the installation entrance. Beyond this, visitors will enter an immersive world that feels like they've landed on the moon. They will enjoy a variety of installations that explore the appeal of Gucci's iconic bamboo handle bags.
©FASHION HEADLINEThe venue's theater corner will screen the music video for "Shadow Dance," a new song by MONDO GROSSO and Hikari Mitsushima, who played Kaguya in last year's "Kaguya by Gucci." The beautiful and mystical creations, set in bamboo forests and the moon, were inspired by the world of Gucci Bamboo Summer.
©FASHION HEADLINEThe second location, Gucci Aoyama, will offer an exclusive shopping experience featuring the Gucci Bamboo 1947 handbag and a wide selection of items featuring bamboo detailing, as well as one-of-a-kind vintage handbags meticulously restored by artisans from Gucci's experimental online concept store, Vault.
©FASHION HEADLINE The third venue will be "Gucci Osteria for Bamboo Summer at The Strings," created by Gucci Osteria da Massimo Bottura Tokyo, which was awarded one star in the Michelin Guide Tokyo 2023 last year. Head chef Antonio Iacoviello will offer a special menu that combines seasonal Japanese ingredients with traditional Italian cuisine and the world of Gucci Bamboo Summer in unexpected ways. During the day, they will be serving summer sweets such as original shaved ice and a mini version of their signature dish, the Emilia Burger, while at dinnertime they will be serving a mini course inspired by this event.
Gucci Osteria for Bamboo Summer at The Strings/Courtesy of GucciGucci Osteria for Bamboo Summer at The Strings/Courtesy of Gucci#GucciBambooSummer
#GucciBamboo1947
#GucciOsteria
GUCCI BAMBOO SUMMER
Official website https://guccibamboosummer.gucci.com/
GUCCI BAMBOO SUMMER
Main venue: Omotesando Hills Main Building Grand Staircase / B3F Space O 4-12-10 Jingumae, Shibuya-ku, Tokyo
Dates and times: Thursday, August 10th – Friday, August 25th 11:00-21:00
Closed on Monday, August 21st as the entire Omotesando Hills building will be closed
*Admission is free. Advance reservations are given priority for some areas.
*Admission reservations can be made via the official Gucci LINE account.
Gucci Aoyama
Address: 3-6-7 Kita-Aoyama, Minato-ku, Tokyo
Date and time: Thursday, August 10th - Sunday, August 27th, 11:00-20:00 Open every day during the event
*Reservations to visit can be made on the official Gucci website.
GUCCI OSTERIA FOR BAMBOO SUMMER AT THE STRINGS (Reservations are prioritized)
Venue: Cafe & Dining Zelkova (terrace area), 1st floor, The Strings Omotesando, 3-6-8 Kita-Aoyama, Minato-ku, Tokyo
Dates and times: Thursday, August 10th - Sunday, August 27th, 11:30-22:00 (last orders 21:00) Open every day during the event
*Reservations can be made through The Strings Omotesando's reservation site.
Contact
Gucci Client Service 0120-99-2177
http://www.gucci.com
(*Updated 8/9 with additional images)
