CASETiFY, a global lifestyle brand from Los Angeles, has become a hot topic among international celebrities and domestic and international influencers for its customizable smartphone cases and Apple Watch bands, sparking popularity through social media posts. To celebrate National Ketchup Day, CASETiFY is collaborating with Heinz, the world's most beloved ketchup, to launch a collection of tech accessories that are as delicious as they are visually appealing. The HEINZ x CASETiFY collection will be available worldwide starting June 5th.

The HEINZ x CASETiFY collection is inspired by the recognizable branding of ketchup, beloved for over 150 years, and the iconic Heinz bottle, a staple on dining tables around the world. The collection features a wide range of iPhone cases, AirPods ring cases, Apple Watch bands, iPad cases, and MacBook cases, all priced starting at ¥2,700. This marks not only CASETiFY's first collaboration with a food brand, but also Heinz's first customizable tech accessory collection. Upon purchase, customers can personalize two designs in the CASETiFY custom studio, adding a monogram or name to the high-quality tech accessories. The highly anticipated HEINZ x CASETiFY collection is also part of CASETiFY co-lab, CASETiFY's signature creative program, which collaborates with top brands and artists from around the world. This program's limited-edition collections are known to sell out within hours, and the HEINZ x CASETiFY collection will be available worldwide and shipped to 180 countries. Announcing the collaboration, Daria Adler, Brand Lead, Kraft Heinz Company USA, said: "From glass bottle tattoos to stash cases, Heinz ketchup is beloved by fans around the world. Now Heinz ketchup-loving fans can celebrate National Ketchup Day in the ultimate way by displaying their smartphones and laptops in the delicious way of fries."

New to CASETiFY, the collection debuts a quilted phone case, a playful phone case that recreates the look and feel of Heinz ketchup's plump mini cartons. The collection also includes cases printed with CASETiFY best-selling items, the unprecedented Floaty Case featuring flowing ketchup and fries, the HEINZ x CASETiFY UV Sanitizer, and the recently released 2-in-1 Grip Stand. "The HEINZ x CASETiFY collection is a matchless combination, showcasing the most delicious way to display your tech. We've worked hard to create a global collection that not only protects your smartphone, but also conveys a fashion statement for Heinz," said Wes Ng, CEO and co-founder of CASETiFY. To launch the Heinz tech accessories, CASETiFY worked with Brand Central, the Kraft Heinz Company's international licensing agent, and The Kraft Heinz Company. This collaboration marks Heinz's first official licensed collaboration and is part of The Kraft Heinz Company's expanded international licensing strategy, announced in 2019. For more information about the HEINZ x CASETiFY collection and to register for the waitlist for the launch day pre-sale, please visit the CASETiFY official website: https://www.casetify.com/en_JP/heinz You can also find us on CASETiFY social media (Instagram: @CASETiFY_JP, Twitter: @CASETiFY_JP, Facebook: @CASETiFYJP) and Heinz social media (Instagram: @Heinz, Twitter @Heinz_Ketchup).

HEINZ x CASETiFY Collection
Product Contents: iPhone case, MacBook case, iPad case, AirPods case, AirPods Pro case, Apple Watch band, Wireless Charging Pad, 2-in-2 Grip Stand, UV Sanitizer for Smartphone

Retail Price: ¥2,700 - ¥13,200 (tax exempt)

Visit the collection page here: https://www.casetify.com/ja_JP/heinz


【About CASETiFY】
CASETiFY is a global e-commerce company based in Hong Kong and L.A., founded in 2011. Leveraging the unique characteristics of e-commerce and Instagram, it was one of the first to introduce smartphone cases that could be easily customized and ordered by individuals, and has since become a tech accessory brand that has attracted attention from around the world. Amidst its rapid growth, the company boasts the largest number of followers in the Japanese tech accessory market and is considered a pioneer in the custom case industry. The brand's signature customization has attracted many celebrities and influencers, including international celebrities Kylie Jenner and Gigi Hadid, as well as Hikari Mori and Mayuko Kawakita. In addition to its 2019 collaboration with Pokémon, which was met with great acclaim, the brand has also collaborated with French fashion brand Vetements, Japanese fashion brand Sacai, international air transport company DHL, and Coca-Cola. In addition to launching new items, the brand also plans to collaborate with influential influencers in the future. This is a popular brand whose loyal following continues to grow daily, especially among young people who care about social media appeal and originality.



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