Dior releases Japan-exclusive "Tokyo Pink" lip color for its popular lipstick

May 9, 2020


Parfums Christian Dior will pre-release its Summer Collection 2020, Color Games, on May 8, 2020, at the official Dior online boutique.

This summer, Dior proposes a playful femininity, woven with vibrant shades and energetic radiance that stand out against the blue skies of early summer and the midsummer sun. This makeup collection is for women who truly embrace summer. With high-performance formulas perfect for enjoying the summer, textures that are gentle on the skin, and vibrant shades with glitter that sparkle in the sun, it redefines the rules and image of healthy summer makeup.



One of the highlights is the Japan-exclusive shade "019 Tokyo Pink" of the wildly popular Dior Addict Lip Maximizer, which plumps up lips while providing rich moisture. Captivated by the power of Tokyo, its neon lights, and the beauty of women, this vibrant yet translucent pink symbolizes the city. This clear pink sparkles with delicate glitter, specially created to match the lip color of Japanese women. It instantly gives lips volume and adds an extra energy to your summer. The addictively refreshing formula, containing hyaluronic acid for all-day hydration, as well as marine-derived collagen and capsaicin, delivers a comfortable, stunning finish.

Two other shades have also been released: "016 Shimmer Nude," a nude beige with a pearly shimmer, and "020 Brown," an elegant, sheer chocolate brown.



Elsewhere, the "5 Couleurs " eye palette, reminiscent of rainbow-colored splashes of water, features a graphic depiction of the Dior logo, and limited-edition colors of the "Diorshow Color & Contour Duo," which combines eyeliner and creamy stick eyeshadow. It creates healthy, sparkling eyes that complement Japanese skin tones under the summer sun. Also available are Dior Addict Stellar Shine, a lipstick that brightens up your summer with a vibrant pink shade that keeps your lips moisturized for hours; Diorskin Mineral Nude Glow Powder (Color Games); a powder that combines highlighting and skin tone correction; Diorskin Rouge Blush (Color Games); a playful limited edition shade that adds a vibrant flush to your cheeks; and Dior Vernis, with its subtle bergamot scent.


Dior Summer Collection 2020
Pre-sale begins May 8th at Dior official online boutiques
Scheduled to be released on June 5th, 2020* (Available on some department store websites from May 15th)
*Release dates will be the same as the reopening date of each department store. *Prices shown are base prices




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