Tiffany, the iconic New York luxury jeweler, will reopen its newly renovated Tiffany & Co. New York flagship store on April 28th. Located on Fifth Avenue and 57th Street, the store will open anew, not only in design but also in name, "The Landmark," relaunching the new Tiffany to the world. Featuring original artwork designed by Tiffany, never-before-seen jewelry, and immersive displays, the new Landmark will be Tiffany's largest store in Manhattan.
This marks Tiffany & Co.'s first complete renovation since its New York flagship store moved to Fifth Avenue in 1940. This transformation is characterized by opposing forces: tradition and innovation, past and future. While retaining the original iconic architecture and façade design featuring the Atlas Clock, the newly reinterpreted store space offers a whole new world of dreamy creativity.
Tiffany & Co. President and CEO
Anthony Ledru
Landmark's spectacular transformation brought together two major forces: legendary architect Peter Marino, who reimagined the store's interiors, and OMA New York, partnering with renowned Japanese architect Shohei Shigematsu, who oversaw the renovation of the building's core and circulation infrastructure, as well as the construction of a three-story addition. This three-story space replaces the office space added in 1980 and beautifully blends two distinct design elements, old and new.
Main Floor/Courtesy of Tiffany & Co.
Upon entering the main floor, innovative skylights beautifully illuminate the jewelry cases. A ceiling installation comprised of abstract diamond facets stretches nearly the entire length of the room. The unique design pays homage to Tiffany's prestige and heritage as a purveyor of the world's finest diamonds. Nearly 40 artworks are scattered throughout the Landmark's 10 floors, including never-before-seen pieces specially commissioned by Tiffany from renowned artists. The carefully curated works include works by renowned artists such as Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant, and Daniel Arsham.
A video wall on the first floor projects Central Park and the Manhattan skyline when turned on, revealing a mirror when turned off, allowing customers to fully experience New York's iconic scenery without leaving the store. Parquet flooring, which covers every floor of the building, dates back to the store's opening in 1940 and echoes the original pattern of the interior. Also featured at the front of the store is a new Tiffany clock inspired by the Atlas Clock that graces the store's façade.
At the heart of the store is a spiral staircase featuring a sculptural rock crystal banister. Inspired by Elsa Peretti's sensual, organic forms, the staircase connects floors three through eight, all of which are accessible by elevator.
7F High Jewelry & Watches Floor/Courtesy of Tiffany & Co.
Blue Box Cafe™ by Daniel Boulud offers the coveted Tiffany dining experience. Chef-owner Daniel Boulud of Michelin-starred restaurants in New York offers seasonal daytime menus, including breakfast and tea time. The cafe also features a private dining area and a bar with an art installation.
To commemorate the reopening, limited edition designs and original products will be announced. The store will feature a wide variety of items, from diamond watches and limited-edition home objects to eyewear inspired by Tiffany® setting engagement rings. The Landmark also showcases Tiffany's unparalleled high jewelry collection. Additionally, the redesigned 128.54-carat Tiffany Diamond, a Tiffany legacy, will be unveiled for the first time at the Landmark.
3F Bridal Floor / Courtesy of Tiffany & Co.
The Landmark was built with sustainability in mind, as part of Tiffany's commitment to leading the way in environment, health and well-being. We are currently aiming to obtain Platinum WELL certification and Gold LEED certification.
The Landmark on Fifth Avenue will reopen on April 28, 2023, as a hub for communicating the appeal of Tiffany to the world.
This marks Tiffany & Co.'s first complete renovation since its New York flagship store moved to Fifth Avenue in 1940. This transformation is characterized by opposing forces: tradition and innovation, past and future. While retaining the original iconic architecture and façade design featuring the Atlas Clock, the newly reinterpreted store space offers a whole new world of dreamy creativity.
"The reopening of Landmark marks a significant milestone in Tiffany's history. Representing a new era for Tiffany, Landmark is more than just a jewelry store; it will become a hub showcasing exquisite architecture, premium hospitality, and cutting-edge art and design. It will set a new standard for global luxury retail."
Tiffany & Co. President and CEO
Anthony Ledru
Landmark's spectacular transformation brought together two major forces: legendary architect Peter Marino, who reimagined the store's interiors, and OMA New York, partnering with renowned Japanese architect Shohei Shigematsu, who oversaw the renovation of the building's core and circulation infrastructure, as well as the construction of a three-story addition. This three-story space replaces the office space added in 1980 and beautifully blends two distinct design elements, old and new.
Main Floor/Courtesy of Tiffany & Co.Upon entering the main floor, innovative skylights beautifully illuminate the jewelry cases. A ceiling installation comprised of abstract diamond facets stretches nearly the entire length of the room. The unique design pays homage to Tiffany's prestige and heritage as a purveyor of the world's finest diamonds. Nearly 40 artworks are scattered throughout the Landmark's 10 floors, including never-before-seen pieces specially commissioned by Tiffany from renowned artists. The carefully curated works include works by renowned artists such as Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant, and Daniel Arsham.
A video wall on the first floor projects Central Park and the Manhattan skyline when turned on, revealing a mirror when turned off, allowing customers to fully experience New York's iconic scenery without leaving the store. Parquet flooring, which covers every floor of the building, dates back to the store's opening in 1940 and echoes the original pattern of the interior. Also featured at the front of the store is a new Tiffany clock inspired by the Atlas Clock that graces the store's façade.
At the heart of the store is a spiral staircase featuring a sculptural rock crystal banister. Inspired by Elsa Peretti's sensual, organic forms, the staircase connects floors three through eight, all of which are accessible by elevator.
7F High Jewelry & Watches Floor/Courtesy of Tiffany & Co.Blue Box Cafe™ by Daniel Boulud offers the coveted Tiffany dining experience. Chef-owner Daniel Boulud of Michelin-starred restaurants in New York offers seasonal daytime menus, including breakfast and tea time. The cafe also features a private dining area and a bar with an art installation.
To commemorate the reopening, limited edition designs and original products will be announced. The store will feature a wide variety of items, from diamond watches and limited-edition home objects to eyewear inspired by Tiffany® setting engagement rings. The Landmark also showcases Tiffany's unparalleled high jewelry collection. Additionally, the redesigned 128.54-carat Tiffany Diamond, a Tiffany legacy, will be unveiled for the first time at the Landmark.
3F Bridal Floor / Courtesy of Tiffany & Co.The Landmark was built with sustainability in mind, as part of Tiffany's commitment to leading the way in environment, health and well-being. We are currently aiming to obtain Platinum WELL certification and Gold LEED certification.
The Landmark on Fifth Avenue will reopen on April 28, 2023, as a hub for communicating the appeal of Tiffany to the world.
