Shohei Ohtani, a professional baseball player and BOSS ambassador who excels as both a pitcher and batter, appears in the new BOSS Spring/Summer 2023 campaign, embodying the brand's ethos and tailoring heritage in an innovative way.
The new season delves deeper into the power of the motto "Be your own BOSS," inspiring people to embrace their full potential and live their own life with confidence, style and a positive vision.
In the new campaign, Ohtani motivates and inspires people by sharing his origins. Ohtani's path to success in Major League Baseball was by no means smooth. He was his own BOSS, and through 20 years of hard work and dedication, he was able to become a two-time MLB All-Star and win the Major League MVP in 2021. He became his own BOSS through his achievements and beliefs. As a result, Otani joins the ranks of this year's BOSS All-Stars, alongside a cast of others who, like Otani, have become their own BOSS through strong conviction and hard work, including British supermodel Naomi Campbell, Colombian singer Maluma, American supermodel Gigi Hadid, Korean actor Lee Min-ho, Senegalese-Italian next-generation TikTok creator Kaby Lamé, and Italian tennis player Matteo Berretini.
These BOSSes from various industries have always known what they were aiming for and made great strides by making the choices they made. They embody the fact that no one is born a BOSS; they are made through hard work. Under the creative direction of Trey Laird and his agency, Team Laird, the campaign's primary purpose is to introduce the new collection while inspiring personal ambition. The campaign serves as a reminder that while every path in life is filled with countless twists and turns of fate, ultimately, the journey to becoming who you're meant to be begins within. Meanwhile, on social media, Ohtani and other accomplished personalities from all walks of life are seen wearing BOSS and speaking about what inspires them. The campaign introduces the BOSS Spring/Summer 2023 collection, showcasing a bold aesthetic that combines an urban-inspired ethos with a summery, sporty, off-court lifestyle in the brand's signature palette of black, white, and camel. The result is a seamless blend of BOSS signatures within a sophisticated yet relaxed assortment, creating a sleek blend of soft tailoring and sophisticated sportiness.
【Special Promotion】
To celebrate the launch of the BOSS 2023 Spring/Summer campaign, from Wednesday, March 8th, all customers entering BOSS stores, BOSS shops and BOSS Outlets nationwide will receive a postcard of Ohtani and a BOSS logo sticker. *
(※Limited quantities. Offer ends while supplies last.)
About BOSS and HUGO BOSS
BOSS is known worldwide for its tailoring DNA, and alongside this distinctive category, it goes beyond tailoring to offer a variety of products that form the all-season wardrobe of modern pioneers in all roles, including casual wear, bodywear, accessories and athleisure. The brand also offers licensed products such as fragrances, eyewear, watches, and children's clothing. Experience the world of BOSS at more than 400 directly operated stores around the world. BOSS is the core brand of HUGO BOSS, a leading company in the premium segment of the global apparel market. Comprised of the two brands BOSS and HUGO, the brand offers collections at approximately 6,800 points of sale in 128 countries and online in 59 countries at hugoboss.com. Headquartered in Metzingen, Germany, and employing approximately 14,000 people worldwide, the company generated sales of 2.8 billion euros in fiscal 2021.
Shohei Ohtani's special website can be found here:
www.hugoboss.com/jp/boss-men-shohei-ohtani/
For inquiries:
Hugo Boss Japan Co., Ltd.
TEL: 03-5774-7670
BOSS.COM
INSTAGRAM: instagram.com/boss
FACEBOOK: facebook.com/hugoboss
YOUTUBE: youtube.com/boss
TIKTOK: tiktok.com/@boss
The new season delves deeper into the power of the motto "Be your own BOSS," inspiring people to embrace their full potential and live their own life with confidence, style and a positive vision.
In the new campaign, Ohtani motivates and inspires people by sharing his origins. Ohtani's path to success in Major League Baseball was by no means smooth. He was his own BOSS, and through 20 years of hard work and dedication, he was able to become a two-time MLB All-Star and win the Major League MVP in 2021. He became his own BOSS through his achievements and beliefs. As a result, Otani joins the ranks of this year's BOSS All-Stars, alongside a cast of others who, like Otani, have become their own BOSS through strong conviction and hard work, including British supermodel Naomi Campbell, Colombian singer Maluma, American supermodel Gigi Hadid, Korean actor Lee Min-ho, Senegalese-Italian next-generation TikTok creator Kaby Lamé, and Italian tennis player Matteo Berretini.
These BOSSes from various industries have always known what they were aiming for and made great strides by making the choices they made. They embody the fact that no one is born a BOSS; they are made through hard work. Under the creative direction of Trey Laird and his agency, Team Laird, the campaign's primary purpose is to introduce the new collection while inspiring personal ambition. The campaign serves as a reminder that while every path in life is filled with countless twists and turns of fate, ultimately, the journey to becoming who you're meant to be begins within. Meanwhile, on social media, Ohtani and other accomplished personalities from all walks of life are seen wearing BOSS and speaking about what inspires them. The campaign introduces the BOSS Spring/Summer 2023 collection, showcasing a bold aesthetic that combines an urban-inspired ethos with a summery, sporty, off-court lifestyle in the brand's signature palette of black, white, and camel. The result is a seamless blend of BOSS signatures within a sophisticated yet relaxed assortment, creating a sleek blend of soft tailoring and sophisticated sportiness.
【Special Promotion】
To celebrate the launch of the BOSS 2023 Spring/Summer campaign, from Wednesday, March 8th, all customers entering BOSS stores, BOSS shops and BOSS Outlets nationwide will receive a postcard of Ohtani and a BOSS logo sticker. *
(※Limited quantities. Offer ends while supplies last.)
About BOSS and HUGO BOSS
BOSS is known worldwide for its tailoring DNA, and alongside this distinctive category, it goes beyond tailoring to offer a variety of products that form the all-season wardrobe of modern pioneers in all roles, including casual wear, bodywear, accessories and athleisure. The brand also offers licensed products such as fragrances, eyewear, watches, and children's clothing. Experience the world of BOSS at more than 400 directly operated stores around the world. BOSS is the core brand of HUGO BOSS, a leading company in the premium segment of the global apparel market. Comprised of the two brands BOSS and HUGO, the brand offers collections at approximately 6,800 points of sale in 128 countries and online in 59 countries at hugoboss.com. Headquartered in Metzingen, Germany, and employing approximately 14,000 people worldwide, the company generated sales of 2.8 billion euros in fiscal 2021.
Shohei Ohtani's special website can be found here:
www.hugoboss.com/jp/boss-men-shohei-ohtani/
For inquiries:
Hugo Boss Japan Co., Ltd.
TEL: 03-5774-7670
BOSS.COM
INSTAGRAM: instagram.com/boss
FACEBOOK: facebook.com/hugoboss
YOUTUBE: youtube.com/boss
TIKTOK: tiktok.com/@boss
