THE CRIMIE, a men's clothing brand from Tokyo, will be holding a pop-up at Men's Creators on the 6th floor of the Isetan Shinjuku Men's Building from March 15th.


The pop-up at Isetan will feature the extensive launch of the brand's new 2023 Spring/Summer collection. It will also feature an early release of a collaborative piece with fellow photographer and ally, cherry chill will.


Leather garments are constantly updated every season. Riders and various leather items are iconic symbols of the brand. The collection also features a full selection of jacket and trouser sets, each carefully sized for a miniature look, and features a black-themed collection. It also features collaborative pieces with photographer Cherry Chill Will, incorporating images from overseas shoots the brand has been working on since before the COVID-19 pandemic.


The collection also features fine jewelry, featuring a luxurious finish without the traditional oxidizing process, encapsulating the brand's craftsmanship. After the Isetan pop-up closes, the collection will be available for purchase at the official online store, ZOZO TOWN, and authorized dealers nationwide.



【cherry chill will. × THE CRIMIE】
A capsule collection that incorporates images focusing on the "light and shadow" of the capitalist superpower, America, into THE CRIMIE items. The double rider jacket and stand-up collar leather jacket come with a special lining with a collage of images. The collection also includes an open-collar shirt featuring an all-over collage pattern, and a T-shirt printed with an image of a homeless person sitting in a tourist spot, making up a total of five items.



LAMB LEATHER W RIDERS JACKET x cherry chill will. collaboration model
Material: LAMB LEATHER, Sizes: S, M, L, XL, XXL, Made in India
101,200 yen (tax included)


LAMB LEATHER WESTERN JACKET x cherry chill will. collaboration model
Material: LAMB LEATHER, Sizes: S, M, L, XL, XXL, Made in India
94,600 yen (tax included)



PHOTO LONG SLEEVE SHIRT x cherry chill will. collaboration model
Material: 100% COTTON, Sizes: S, M, L, XL, XXL, Made in China

PHOTO SHORT SLEEVE SHIRT x cherry chill will. collaboration model
Material: 100% COTTON, Sizes: S, M, L, XL, XXL, Made in China
20,900 yen (tax included)


*Pre-sale item at Isetan Shinjuku Men's Store
Available for purchase at ISETAN MEN'S net during the period. https://www.imn.jp
*Available from March 29th at the Omotesando store, ZOZO TOWN, and authorized dealers nationwide.


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[ABOUT CRIMIE]
The brand launched in 2002. Each season, the brand develops products that incorporate feedback from various cultures, including music, film, and art, as well as everyday experiences. They are characterized by a focus on realism and a straightforward expression of timeless style and elegance. Furthermore, his uncompromising creations, born from a worldwide perspective, are constantly evolving standards and proposing a unique worldview to people with strong beliefs and aesthetic sense.


【ABOUT cherry chill will.l】
Photographer from Hachinohe City, Aomori Prefecture. After working at CISCO RECORDS, he began working as a photographer in 2009. He has attracted attention in both the hip-hop and street scenes, primarily photographing artists active both in Japan and abroad. In 2018, he published his first photo book, RUFF,RUGGED-N-RAW -The Japanese Hip Hop Photographs-. He has been working with THE CRIMIE since 2016, photographing their seasonal LOOKs.