Every week, Isetan Shinjuku's Food Collection brings together trending items and delicious foods from around Japan. From February 8th to 14th, the Food Collection will host "Seven Days of Intoxication with the Charm of Bread," a popular event where visitors can fully enjoy the charms of bread.
This time, the theme is "chocolat," perfect for Valentine's Day, and features a wide selection of fragrant chocolate-covered breads from popular brands across Japan. The event will feature a diverse selection of breads from around the country, including Princi®, making its first appearance at the event, boulangeries like Point et Ligne and THE STANDARD BAKERS, which always draw long lines at the Food Collection, sweet croissants, kouglofs, and donuts from Patisserie SATSUKI, one of the most popular hotel sweets brands, and Fukuoka Prefecture's Chouchouz Bakery. In addition to classic items from all 10 stores, "Enjoy Chocolat with Bread" will also be available, making this a seven-day event that will be irresistible for bread and chocolate lovers alike. Why not try spending Valentine's Day in a slightly different way than usual?
■ 5 recommendations from our staff to fully enjoy rich, flavorful chocolate and bread!
＜Tokyo/Princi(R)＞
＜Princi(R)＞ (Photo left) Tre Cioccolato (1 piece) 481 yen (tax included), (Photo right) Bomboloni Dark Cioccolato (1 piece) 423 yen (tax included)
From the Italian bakery ＜Princi(R)＞ from Milan, we are introducing the flavorful "Tre Cioccolato" made with a special recipe from ＜Princi(R)＞, newly available at the Isetan Shinjuku store. "Bomboloni Dark Cioccolato" is a traditional sweet created by combining the skills of specialists in bread, desserts, and pastries.
"Tre Cioccolato" is made by carefully folding flavorful cultured butter into a baked dough, sandwiching a special Princi(R) chocolate bar made with three types of chocolate. Enjoy the crunchy texture of the chocolate bar and the rich, mellow flavor that can only be found in Princi(R) made with cocoa nibs, cocoa powder, and powdered sugar.
Also, the newly introduced "Bomboloni" is a cake with a lemon zest and vanilla-scented dough, filled with a chocolate filling based on 72% cocoa and flavored with amaretto. The smooth, rich chocolate intertwines with the pastry, creating a delicious treat for adults.
＜Tochigi/THE STANDARD BAKERS＞
＜THE STANDARD BAKERS＞Seguru Chocolat (1 piece) 1,188 yen (tax included)
THE STANDARD BAKERS is a craft bakery with its main store in Otani-cho, Utsunomiya City, Tochigi Prefecture. In keeping with the theme of "chocolate," the shop has created a chocolate version of its standard menu item, "Seguru Fruits." This hard bread is made from wheat flour from France and rye flour from Shoji Farm in Hokkaido, with cocoa added, and is baked with dried fruit, walnuts, and chocolate chips. Its mild sweetness makes it a versatile match with jam, whipped cream, prosciutto, cream cheese, and more.
Almond Chocolate Croissant (1 piece) 896 yen (tax included)
One of the most popular hotel sweets brands,, has released a sweet croissant created by Executive Chef Nakajima Shinsuke. This croissant is made with marzipan mixed with praline almonds and couverture chocolate, and finished with fondant, seaweed salt, and chocolate. The two-layered dough is crispy on the outside and fluffy and soft on the inside, offering a new and unique sweet croissant experience unlike anything you've ever tried before.
＜Tokyo/Miniature Garden Cafe＞
＜Miniature Garden Cafe＞ Kouglof Ganache Chocolat (1 piece) 864 yen (tax included) *Limited to 80 pieces per day *Exclusive to Isetan Shinjuku store *Demonstration sales
is a patisserie and cafe with a store in Nakameguro, themed around the Alsace region of France. A Valentine's Day-only chocolate kouglof has been introduced, created especially for this year's bread festival, and can only be enjoyed at Isetan Shinjuku store. This chocolate-filled kouglof is made by wrapping 70% cocoa craft chocolate in a dough rich in cocoa and butter, baking it, dipping it in chocolate, and topping it with plenty of caramelized cocoa nibs. It is a Valentine's Day-only flavor that directly conveys the true taste and aroma of chocolate.
＜Tokyo/Point et Ligne＞
＜Point et Ligne＞ Saint Valentin (1 piece) 2,600 yen (tax included)
< ...br />
＜Tokyo/Point et Ligne＞
< Based on the theme of "chocolate," the dough is made with a bitter cocoa flavor and a moist, melt-in-your-mouth texture, and is blended with three times the amount of high-quality Valrhona drop chocolate from France compared to the amount of wheat. Each piece is handcrafted by artisans, resulting in a light, moist dough, melt-in-your-mouth texture, and a mellow flavor that is almost like a rich, cake-like taste.
*All prices include tax.
*Please note that quantities are limited.
*Participating stores and products may be subject to change.
*Business hours may be subject to change.
▼Participating Brands/Featured Items (Abbreviated Titles)
Princi(R) (Tre Cioccolato Bomboloni Dark Cioccolato)
COLAZIONE VARIO (Chocolate Maroon)
Hotel New Otani Patisserie SATSUKI (Almond Chocolate Croissant)
Little Princess (Chocolate Walnut Rinrin)
THE STANDARD BAKERS (Seguru Chocolat)
POINT ET LIGNE (Point et Ligne) ( Saint Valentin)
Dumbo Donut and Coffee (Apricot Chocolate)
Miniature Garden Cafe (Kuglof Ganache Chocolate)
Elio Locanda Italiana (Panesumelli - Traditional Southern Italian Chocolate Sweet Bread)
Shushu's Bakery (Shushu's Salted Chocolate Bread)
*Stores and products may change without notice. Thank you for your understanding.
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This time, the theme is "chocolat," perfect for Valentine's Day, and features a wide selection of fragrant chocolate-covered breads from popular brands across Japan. The event will feature a diverse selection of breads from around the country, including Princi®, making its first appearance at the event, boulangeries like Point et Ligne and THE STANDARD BAKERS, which always draw long lines at the Food Collection, sweet croissants, kouglofs, and donuts from Patisserie SATSUKI, one of the most popular hotel sweets brands, and Fukuoka Prefecture's Chouchouz Bakery. In addition to classic items from all 10 stores, "Enjoy Chocolat with Bread" will also be available, making this a seven-day event that will be irresistible for bread and chocolate lovers alike. Why not try spending Valentine's Day in a slightly different way than usual?
■ 5 recommendations from our staff to fully enjoy rich, flavorful chocolate and bread!
＜Tokyo/Princi(R)＞
＜Princi(R)＞ (Photo left) Tre Cioccolato (1 piece) 481 yen (tax included), (Photo right) Bomboloni Dark Cioccolato (1 piece) 423 yen (tax included)From the Italian bakery ＜Princi(R)＞ from Milan, we are introducing the flavorful "Tre Cioccolato" made with a special recipe from ＜Princi(R)＞, newly available at the Isetan Shinjuku store. "Bomboloni Dark Cioccolato" is a traditional sweet created by combining the skills of specialists in bread, desserts, and pastries.
"Tre Cioccolato" is made by carefully folding flavorful cultured butter into a baked dough, sandwiching a special Princi(R) chocolate bar made with three types of chocolate. Enjoy the crunchy texture of the chocolate bar and the rich, mellow flavor that can only be found in Princi(R) made with cocoa nibs, cocoa powder, and powdered sugar.
Also, the newly introduced "Bomboloni" is a cake with a lemon zest and vanilla-scented dough, filled with a chocolate filling based on 72% cocoa and flavored with amaretto. The smooth, rich chocolate intertwines with the pastry, creating a delicious treat for adults.
＜Tochigi/THE STANDARD BAKERS＞
＜THE STANDARD BAKERS＞Seguru Chocolat (1 piece) 1,188 yen (tax included)THE STANDARD BAKERS is a craft bakery with its main store in Otani-cho, Utsunomiya City, Tochigi Prefecture. In keeping with the theme of "chocolate," the shop has created a chocolate version of its standard menu item, "Seguru Fruits." This hard bread is made from wheat flour from France and rye flour from Shoji Farm in Hokkaido, with cocoa added, and is baked with dried fruit, walnuts, and chocolate chips. Its mild sweetness makes it a versatile match with jam, whipped cream, prosciutto, cream cheese, and more.
One of the most popular hotel sweets brands,
＜Tokyo/Miniature Garden Cafe＞
＜Miniature Garden Cafe＞ Kouglof Ganache Chocolat (1 piece) 864 yen (tax included) *Limited to 80 pieces per day *Exclusive to Isetan Shinjuku store *Demonstration sales＜Tokyo/Point et Ligne＞
＜Point et Ligne＞ Saint Valentin (1 piece) 2,600 yen (tax included)< ...br />
＜Tokyo/Point et Ligne＞
< Based on the theme of "chocolate," the dough is made with a bitter cocoa flavor and a moist, melt-in-your-mouth texture, and is blended with three times the amount of high-quality Valrhona drop chocolate from France compared to the amount of wheat. Each piece is handcrafted by artisans, resulting in a light, moist dough, melt-in-your-mouth texture, and a mellow flavor that is almost like a rich, cake-like taste.
*All prices include tax.
*Please note that quantities are limited.
*Participating stores and products may be subject to change.
*Business hours may be subject to change.
【Event Overview】
Title: Seven Days of Intoxicating Bread - Served with Chocolate
Date: Wednesday, February 8, 2023 - Tuesday, February 14, 2023
Venue: Food Collection, B1F, Isetan Shinjuku Main Building
Title: Seven Days of Intoxicating Bread - Served with Chocolate
Date: Wednesday, February 8, 2023 - Tuesday, February 14, 2023
Venue: Food Collection, B1F, Isetan Shinjuku Main Building
▼Participating Brands/Featured Items (Abbreviated Titles)
Princi(R) (Tre Cioccolato Bomboloni Dark Cioccolato)
COLAZIONE VARIO (Chocolate Maroon)
Hotel New Otani Patisserie SATSUKI (Almond Chocolate Croissant)
Little Princess (Chocolate Walnut Rinrin)
THE STANDARD BAKERS (Seguru Chocolat)
POINT ET LIGNE (Point et Ligne) ( Saint Valentin)
Dumbo Donut and Coffee (Apricot Chocolate)
Miniature Garden Cafe (Kuglof Ganache Chocolate)
Elio Locanda Italiana (Panesumelli - Traditional Southern Italian Chocolate Sweet Bread)
Shushu's Bakery (Shushu's Salted Chocolate Bread)
*Stores and products may change without notice. Thank you for your understanding.
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