Strawberry daifuku is a favorite among both adults and children. Many shops are offering them this time of year, but what makes you choose one? While it may be a simple treat—"daifuku filled with strawberries"—the unique flavors of strawberry daifuku vary greatly from shop to shop. The bean paste? The dough? The brand of strawberry? Or perhaps just the cute appearance? Strawberry daifuku lovers each have their own preferences. So, with strawberry sweets in season, we've compiled a lineup to help you see the differences! Here are nine recommended items from Nihonbashi Mitsukoshi Main Store, where repeat customers flock to try their favorites.

Don't miss out on the "an paste information" for varieties like coarse bean paste and smooth bean paste! 

Kanra Nihonbashi's "Strawberry Daifuku" with a gentle white bean paste

Kanra Nihonbashi "Strawberry Daifuku" ¥289 (tax included)


Strawberry Daifuku made with smooth white bean paste. The gently sweet bean paste envelops the sweet and sour strawberries for an exquisite taste. Both the dough and the bean paste are white, making the red of the strawberries stand out even more vividly, creating a gorgeous red and white combination.

"Osumi Tamaya's Mame Daifuku Dough"

Osumi Tamaya's "Strawberry Mame Daifuku" ¥249 (tax included)(Restocked every Wednesday around 11:00 AM)


This is Osumi Tamaya's "Strawberry Mame Daifuku," said to be the original "Strawberry Daifuku." It is said that this product was created by the third generation owner in 1985. The bean paste (tsubuan) is made with specially selected "Miyabi" red beans, a specialty of Hokkaido, and it is a famous confection that has been loved for a long time. Proven delicious!

Kadou Fukuto: Marvel at the Large Amaou Strawberries

Kadou Fukuto "Deluxe Amaou White" ¥411 (tax included) (Sales period: January 9th - / Not in stock every Thursday)



Kadou: Featuring carefully selected Amaou strawberries Fukuto's strawberry daifuku. The refreshing white bean paste (koshian) brings out the deliciousness of the brand's strawberries. This is a very satisfying dish with large, juicy strawberries.

"Eitaro Sohonpo" Combination of Strawberry and White Bean Paste

"Eitaro Sohonpo" Strawberry Daifuku" ¥324 (tax included) (Available exclusively at Nihonbashi Mitsukoshi Main Store / On sale from January 8th / Limited to 140 pieces per day)

Sazae Foods' "Strawberry Daifuku" with Soy Milk Cream Filling

Sazae Foods "Strawberry Daifuku" ¥216 (tax included)(Sales Period: January 15th~)


The filling, a mix of red bean paste and soy milk cream, is renowned for its "impactful" flavor. The secret to its popularity is the adorable strawberries that look like they've sprouted from white snowflakes. It's also a perfect gift. The moment you open the box, you're sure to be delighted by how cute it is!

The cute pale pink “Kasho Hanami”

Kasho Hanami "Strawberry Daifuku" ¥270 (tax included)(Sale Period: January 15th - / No stock on Mondays)


The strawberries used are "Akihime" strawberries from Saitama Prefecture. The soft and juicy strawberry flesh is gently wrapped in a light pink dough that evokes the feeling of spring, and is filled with smooth red bean paste (koshian).

A fresh combination of Obusedo's famous chestnut paste and strawberries.

Obusedo's "Chestnut Paste Strawberry Daifuku" ¥378 (tax included)(Sale Period: January 9th - 22nd / Limited to 20 per day)


As you'd expect from Obusedo, known for its many famous chestnut sweets, their strawberry daifuku also uses their special chestnut paste (koshian). The combination of chestnut paste, which retains the natural flavor of chestnut, and strawberries is a fresh taste that is sure to be a new discovery even for those who have tried many different strawberry daifuku. If you're looking for a unique strawberry daifuku, be sure to check it out! 

Two small strawberries in one pack♡ “Kasho Seian”

Kasho Seian "Strawberry Daifuku" ¥389 (tax included)(Sale Period: January 9th - 15th / Limited to 70 per day)


You might have thought it existed, but...! Kasho Seian, packed with two strawberries... Masaan's strawberry daifuku is a treat that makes you feel like you're getting a bargain. The dough that encases the filling is thin, so no matter where you eat it, you can enjoy the texture of the strawberries and the red bean paste (tsubuan).

KITAYA Rokuninshu with Tochiotome strawberries

KITAYA Rokuninshu "Strawberry Daifuku" ¥270 (tax included)(Sale period: January 16th~)


KITAYA Rokuninshu's strawberry daifuku features a chewy glutinous rice dough topped with a tiny Tochiotome strawberry. The sleek, beautiful shape evokes a cute, Western-style pastry, reminiscent of shortcake. Some repeat customers even enjoy the strawberry as a strawberry and the daifuku as a daifuku with red bean paste (tsubuan). Enjoy them however you like, depending on your mood. They're delicious together or separately.


Have you found a brand that catches your eye among the nine varieties of strawberry daifuku we introduced? Nihonbashi Mitsukoshi Main Store will be holding a "Strawberry All-You-Can-Eat Fair" on the food floor on the first basement floor of the main building from January 9th to 15th. In addition to the strawberry daifuku introduced this time, they will also be selling Saga Honoka strawberries and the new Ichigosan variety, as well as Saga Honoka strawberry daifuku, a collaboration between Kasho Seian and Muromachi Manya.