Japan's largest annual champagne event, "Noel à la Mode," will be held at Shinjuku Isetan

Event Date:2022.10.27-10.31
Oct 19, 2022
Isetan Shinjuku will host Japan's largest annual champagne event, "Noël à la Mode," from October 27th to October 31st. This year, approximately 1,500 varieties of champagne from over 100 producers, from renowned grand houses to cutting-edge small-scale producers, will be available.



Start with a toast at the venue! A special experience exclusive to this venue: Taste the perfect bottle at our permanent bar.

We have three permanent bar counters where you can sample the most coveted and popular bottles. ● Parme Special Pop-Up & Bar ~ Enjoy the world's No. 1 champagne ~
Palme Brut Reserve won the World Champion Classic NV Brut (World's Best) award at the 2020 World Championships, one of the world's most influential wine competitions, and you can taste Palme, which is gaining attention around the world, at a special bar.

<Palmer> Palmer Vintage 1980 Limited to 10 glasses per day 3,300 yen (30ml/glass)

●Armand de Brignac Special BAR
At this BAR, you can sample the Maison's iconic cuvées, such as "Brut Gold" and "Rose."

Armand de Brignac Brut Gold 4,400 yen (50ml/glass)

● Termon BAR ~ Experience natural champagne ~
In addition to being able to enjoy tastings by the glass, we also offer champagne cocktails made with the seasonal fruit, persimmon.
Champagne Cocktail - Limited to 30 glasses per day, 1,980 yen (90ml/glass)

A Daily BAR where the world of Champagne unfolds
We will be offering a variety of events each day, including producer tastings, seminars, and food pairing projects.
*If you would like to use the Daily BAR, a reservation ticket for the day will be distributed at the "Daily BAR Reception Counter" inside the venue after opening. Advance reservations by phone or other means cannot be taken.
*If there are seats available when you visit, you may use the bar, but please note that there will be a rotation system in place until 45 minutes past the hour.
*Business hours and content may be changed or canceled depending on the situation regarding COVID-19.
*Usage times: Entry and exit is by rotation between 00 and 45 minutes past the hour

【Thursday, October 27th】
・11:00 AM - 7:30 PM
<Taittinger>"Edible Champagne." ~ Experience the one-day-only "Comtes de Champagne" and the Noël à la Mode 2022 special menu "Fureika" ~
・11:00 AM - 12:45 PM
For those who are experts on rosé champagne ~ Fleur de Miraval ER2 ~ Pierre Péterce,
Famille Perrin, Brad Pitt! Taste the crystallization of the skill, creativity and passion of the three "P"s ~
・4:00 PM - 7:30 PM
Pierre Moncuy>The thoughts behind Chardonnay

【Friday, October 28th】
・11:00 AM - 7:30 PM
The ideas and traditions passed down through the Rothschild family. A noble champagne that brings together the skills of each party ~ Baron de Rothschild ~ 11:00 AM - 2:45 PM "Champagne for gourmets" Savor the beautiful acidity and solera depth of in standard and back vintages from the cellar
4:00 PM - 7:30 PM
~ Chat with pairing master Morikami Hisao at the BAR ~ Enjoy a limited-edition Blanc de Blancs from 's mono-cru and mono-varietal blend in elegance

Saturday, October 29th]
11:00 AM - 7:30 PM ~ A new way to enjoy champagne ~ Perlage Bar & ・11:00 AM - 2:45 PM
Natural Champagne
・4:00 PM - 7:30 PM
~ The Essence of Beaumont des Crayères ~ Taste the Purest Fruit Juice, "Coeur de Cuvée"

[Sunday, October 30th]
・11:00 AM - 7:30 PM

Berry Bros. & Rudd, Wine Merchant of the Royal Family, Champagne Bar
Enjoy Time in a Bottle at Champagne Bar

[Monday, October 31st]
・11:00 AM - 4:45 PM
Berry Bros. & Rudd, Wine Merchant of the Royal Family, Champagne Bar Enjoy time in a bottle at the Castelnau Champagne Bar.



Brands Making Their First Appearance in Noël à la Mode

Introducing producers making their first appearance this time. Take note of their meticulous champagne crafting.

CHAMPAGNE COLLET
~A champagne beloved by gourmets across time and borders~
This historic maison carries on the legacy of Raoul Collet, who contributed to the establishment of the AOC wine label. It began in 1921 with the pursuit of elegant and delicate champagnes to satisfy discerning champagne lovers. Even today, it remains highly regarded both at home and abroad as a champagne for gourmets.
Brut Art Deco Premier Cru 13,420 yen (Aye/white sparkling/750ml)

Louis Dousset
~ A distinctive flavor produced from old vines with an average age of 46 years ~
Founded in 1884. Since 1998, the current owner, Jean-Roch Floquet, has been producing champagne by combining traditional methods with the latest technology. The Domaine's greatest asset are its old vines, with an average age of 46 years and some plots exceeding 80 years old. It is carefully cultivated with respect for the terroir.

Blanc de Noirs Grand Cru Brut 2002 (Limited to 36 bottles) 19,800 yen (Verzenay/White sparkling wine/750ml)
*12 other brands will also be making their first appearance.
/ / / / / / / / / / /
"Noël à la Mode"
■Dates: October 27th (Thursday) - October 31st (Monday) [Ends at 6:00 PM on the last day]
■Venue: Isetan Shinjuku Main Building, 6th Floor, Event Hall
Special website: https://www.mistore.jp/shopping/feature/foods_f3/noel_champagne_f



*Images are for illustrative purposes only.
*Participating stores and products may change without notice. Thank you for your understanding.
*Some products are available in limited quantities, so please forgive us if they are out of stock.
*All prices include tax.

編集部
  • <Palme> Palme Vintage 1980 (Limited to 10 glasses per day) 3,300 yen (30ml/glass)
  • <Armand de Brignac> Armand de Brignac Brut Gold 4,400 yen (50ml/1 glass)
  • <Termon> Champagne cocktail (limited to 30 drinks per day) 1,980 yen (90ml/1 drink)
  • <Champagne Collection> Brut Art Deco Premier Cru 13,420 yen (eye/white sparkling/750ml)
  • Louis Doucet Blanc de Noirs Grand Cru Brut 2002 (36 bottles only) ¥19,800 (Verzenay/White Sparkling/750ml)
Back to Top