"Itasha" cars, featuring illustrations of anime and manga characters on their bodies, are well-known, but in late May, the "Itasuit Project" announced "Itasuits," featuring illustrations on the jackets themselves. Based on the concept of "Together Always, Together," users can print their desired illustrations on the lining of the jacket. Customization is possible, not just for the illustrations, but also for the outer fabric. While there are copyright issues regarding the illustrations used, the project will work with the rights holders. Prices range from 50,000 to 500,000 yen. Aiming for international expansion, the project is planning an exhibit at Japan Expo, a Japanese culture festival to be held in France in July, and is currently seeking patrons through the crowdfunding service CAMPFIRE. Anime and moe culture are becoming increasingly prevalent in Japan, and in addition to the aforementioned itasha cars, "ita-PCs," "ita-keyboards," and "ita-jirushi" stamps featuring illustrations have also appeared. There are also moves by the original creators to officially acknowledge these, with Toyota selling the "Char's Custom Auris" based on characters from "Mobile Suit Gundam," and Prius and Vitz models covered in illustrations from the anime series "Girls und Panzer." Ita-in-do, which sells ita-in stamps, sells beautiful girl illustrations by professional illustrators, as well as stamps in collaboration with the popular TV anime "Puella Magi Madoka Magica," which aired in 2011.