A pop-up shop for Alexa Chung's eponymous brand, ALEXACHUNG, will be open from April 4th to 10th at Center Park/The Stage 3 on the 3rd floor of the Isetan Shinjuku Main Building, the first of its kind in the world. Limited-edition items will be available for purchase, and a special talk show with Alexa herself will also be held.

2018 Spring/Summer Collection “Virginia”
First launched in May 2017, the brand produces four seasonal collections per year and embodies Alexa Chung's individuality and style intuition, guided by the principle of making great clothes for great women.

This pop-up, Alexa Chung's first fully-directed concept, will showcase her latest Spring/Summer 2018 collection, "Virginia." Inspired by the Bloomsbury Group, a group of renowned 20th-century artists, poets, philosophers, and writers, the collection is filled with 100 ready-to-wear pieces for Spring/Summer, as well as jewelry and shoes, evoking the brand's playful attitude.

"Scarf" (14,000 yen)
In addition, many special limited edition items will be available. The collection will feature a variety of charming Alexa items, including a basket bag (¥18,000), a PVC tote bag (¥16,000), a scarf (¥14,000), logo socks (¥5,000), floral-print knee-high socks (¥15,000), hairpins (¥15,000), and a pouch (¥8,500). Advance orders for these items will be accepted on the Isetan online store from March 28th, ahead of the pop-up's simultaneous sale. A special talk show featuring creative director Alexa Chung will also be held on April 7th, where customers can experience Alexa's unique worldview. Tickets to the talk show will be distributed to the first 15 couples (30 people) who purchase over ¥50,000 at the pop-up between April 4th and 6th. Don't miss this once-in-a-lifetime opportunity to interact with Alexa up close and personal.