Loewe: The Japonism Hidden in the Depths [Women's Fall/Winter 2018-19]

Mar 6, 2018

On March 2nd, Creative Director Jonathan Anderson presented LOEWE's Fall/Winter 2018-19 women's collection at UNESCO Headquarters in Paris. The show space featured neo-Dada sculptures by Japanese artist Tetsumi Kudo, along with furniture and a fireplace designed by Edward William Godwin. While the interior design may seem disjointed at first glance, Godwin's contributions to the Arts & Crafts tradition were strongly influenced by Victorian Japonism. While the looks were influenced by the decadence of primitivism, with shapes influenced by the mid-1900s, pantsuits that subvert the concept of tailoring, and straight dresses with slits, the collection intersected organic and industrial elements in a uniquely LOEWE way. Five hardcover classic novels published by LOEWE were presented as gifts to each guest at the show. The five novels featured in the collection include Gustave Flaubert's Madame Bovary (1856), Emily Bronte's Wuthering Heights (1847), Bram Stoker's Dracula (1897), Joseph Conrad's Heart of Darkness (1899), and Miguel de Cervantes' Don Quixote (1605-1615), which also features in the Fall/Winter 2018-19 campaign, photographed by Steven Meisel.
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