THE ESSENCE, a specialty shop offering French fries made with carefully selected potatoes seasoned with a wide variety of seasonings, and flavored teas with mellow aromas and sweetness, will open in Jiyugaoka, Tokyo on December 20th.


The "Seasoned French Fries" (350 yen each) are made using potatoes carefully selected from around the world and are an original blend of various herbs, spices, extracts, etc. We offer six flavors: Black Tea Leaf & Honey Salt, characterized by the aroma of black tea and a sweet and salty flavor; Japanese Coconut Curry, a rich curry spice blend made with several ingredients with the sweetness of coconut; Butter Soy Sauce & Rich Pepper, a classic butter soy sauce flavor accented with pepper spices; Cumin Consommé, a rich consommé extract with the spiciness of cumin; Truffle Salt, made with black truffles and carefully selected rock salt; Red Chili Onion Garlic, with the umami of onion and garlic and chili powder; and Plain Salt, made with carefully selected rock salt. You can enjoy a rich flavor different from previous seasoned potatoes.


Also available are a variety of "flavored teas" (various types starting from 150 yen) from Mlesna, a tea-producing country, which offer mellow aromas and deep sweetness, as well as "rose tea latte" (400 yen) and "caramel tea latte" (400 yen). You can experience the attention to detail and deliciousness that only a specialty shop can offer.


The total production of the store, including concept work, shop design, and art direction, was handled by WHITE PAPERS Ltd, the company behind numerous commercial facilities and restaurants, including the French fry specialty store "AND THE FRIET" and the donut cafe "DUMBO Doughnut and Coffee", which is immensely popular among women.

Not only are the drinks delicious, but the store is also fun and cute to look at.