A three-day trade fair (Messe) for ethical fashion was held in Berlin, Germany, from July 8th to 10th. Ethical fashion has been gaining popularity in recent years as a new fashion style that emphasizes the use of natural materials, the elimination of chemicals in manufacturing, material reuse, and support for workers' livelihoods (fair trade). The fair was divided into two venues: the "Ethical Fashion Show Berlin," showcasing casual street fashion, and the "Green Showroom," showcasing high-end fashion for business and parties. The event was organized by Messe Frankfurt GmbH, one of the world's largest trade fair companies, hosting approximately 100 trade fairs annually around the world. The Ethical Fashion Show Berlin was held in a former power plant in the Mitte district of central Berlin. Over 90 brands from around the world gathered in this historic space. "Upcycled" products were particularly prominent at the venue. It typically refers to creating something new using unwanted materials. It's similar to "recycling," but differs in that it transforms the original product into something of higher value. Many upcycling products reuse mass-produced materials and transform them into unique, one-of-a-kind items.
Berlin-based brand SAG + SAL creates clutch bags and messenger bags using the rubber substrate used in printing factories. The rubber substrate, which retains the print marks, normally has no other use. However, the patterns are used to create the individuality of each product. This reinvention of material value is the brand's hallmark.
Dutch shoe brand OAT embeds plant seeds in its shoes, which, when buried in soil, will sprout into flowers. Naturally, the materials used are biodegradable, making them environmentally friendly. While these shoes are conscious of waste issues, they also offer playful ways to enjoy them beyond their original purpose.
Other brands exhibiting at the show included a brand focused on the theme of "fair trade." People Tree, which offers women's fashion, baby clothes, and lifestyle goods made from organic cotton, has product tags that clearly state how the profits from sales are used. For example, in the case of knitwear made in Nepal, a portion of the profits will be donated to a sewing school in Nepal to benefit the 250 students and orphans studying there. This means providing educational opportunities to people in developing countries. In other words, purchasing products contributes to society.
The exhibition, which featured a wide variety of items, not only clothing but also shoes, bags, and accessories, highlighted the fact that many people are seeking this type of fashion. It seems to be proof that ethical fashion has taken root as a familiar presence in this region.
