This year, Isetan Shinjuku will once again host "ISEPAN!", its annual bread festival, where the venue will be filled with the aroma of bread. A lineup of 43 brands will be gathered together, offering a dazzling array of bread, including masterpieces by world champions baked on-site and exclusive collaborations that bread lovers will not want to miss, as well as soft, melt-in-your-mouth sweet bread, gourmet sandwiches, bread that goes well with alcohol, and more.
Get a sneak peek at "ISEPAN! 2022" online starting May 13th.
"ISEPAN! 2022" will launch on the Isetan Mitsukoshi online site ahead of the in-store event. You'll be the first to purchase bread-related items, frozen bread, and items that go perfectly with bread.
■Mitsukoshi Isetan Online Site "ISEPAN! 2022"
https://www.mistore.jp/shopping/productlist?fcd=9060009&srule=recommended&stock=instock
Bakers competing in international bread competitions will collaborate at the venue!
Japan's representatives, champions, and coaches from the World Bread Championships will team up to bake their signature breads and exclusive ISEPAN! breads!
This collaboration combines the bread that Chef Ryuzo Abe of Boulangerie Parisgo, who coached Japan to second place and two first places at the 6th, 7th, and 8th Mondial du Pain international bread competitions, entered when he represented Japan at the Mondial du Pain in 2013, with a croissant by Chef Omurata of Wanderlust, who won a prize at the 2012 IBA Cup, a world bread competition held in Germany. This ISEPAN! limited edition features a crispy texture matched with the sharp acidity of passion fruit.
[Demonstration] [Isetan Exclusive]
This sandwich was entered in the competition by Chef Yoshinori Taniguchi of
[Demonstration] [Isetan Exclusive]
A popular chocolate bread for adults from
[Demonstration]
Gourmet Breads Made by Restaurant Chefs
A feast of breads, including those served at restaurants, showcasing the skills of chefs from popular Italian and hotel restaurants.
This bakery was born from an Italian restaurant that serves carefully selected seasonal ingredients. This restaurant-style bread features porchetta made with Kagoshima Prefecture's Okita Kurobuta pork marinated in herbs, sandwiched in natural yeast focaccia.
A gourmet sandwich filled with a dish based on a recipe by Auguste Escoffier, brought back from Paris by Palace Hotel's first head chef, Tanaka Tokusaburo.
Started as a coffee shop in 1947, this restaurant now serves aged Wagyu beef and Sicilian wine. The rich pudding and black bread sandwich, made with a recipe that has been used since the restaurant's first year, has been given a coffee-flavored twist for a more grown-up taste. [First Appearance]
A sweet bread perfect for breakfast or a snack
After all, you crave melt-in-your-mouth bread. Is this the next big thing? Be sure to check out their “cream buns” too!
This fruit sandwich specialty shop was born from a 124-year-old greengrocer in Aichi Prefecture. This ISEPAN! limited edition sandwich features the day's most delicious strawberries, fresh cream, and chocolate cream.
[First appearance] [Isetan exclusive]
A traditional Italian dessert made with crispy deep-fried dough, dusted with sugar and filled with plenty of cream. Available in classic custard and a refreshing summer flavor with the scent of lemon and ginger.
Crema: Limited to 100 per day, ¥394 (each)
Limone Ginger: Limited to 100 per day, ¥482 (each)
Enjoy it at the venue! Freshly made deliciousness♡
Freshly made sandwiches and freshly fried curry buns are also available at the food court inside the venue! The popular evening parfaits are also available for dine-in.
A "nighttime dessert specialty store" from Roppongi is opening. We offer a changing selection of parfaits each day, including one that combines several types of strawberries with raspberries, cheese mousse, and roses, as well as one that uses tropical fruits such as Miyazaki mango and passion fruit, along with citrus fruits.
[Dine-in] [First appearance]
Limited to Wednesday, May 25th - Thursday, May 26th Right: Strawberry and rose parfait Limited to 100 pieces each day 3,850 yen (per serving)
Limited to Friday, May 27th - Monday, May 30th Left: Mango and citrus parfait Limited to 100 pieces each day 3,850 yen (per serving)
Business hours: 10:30am - 8pm (last order 30 minutes before closing)
* Last order on Monday, May 30th at 5:30pm
Filled with our original curry made with a blend of over 10 spices. This incredibly popular curry bread is coated in coarse breadcrumbs and slowly deep-fried, resulting in a fragrant aroma and a crunchy texture.
[Demonstration]
A marriage of "bread friends" and bread-themed goods
A lineup of breads that are enhanced with butter, cheese, and nut cream, as well as goods that bread lovers will love.
A fragrant Danish pastry made with luxurious pistachios from Bronte, Sicily. A must-have for pistachio lovers.
An interior lamp made in the shape of real bread, made using a unique technique and collected from discarded bread at bakeries.
Croissant Bread Lamp (battery type) Limited to 10 units, 7,480 yen
Baguette Bread Lamp (plug-in type) Limited to 6 units, 17,600 yen
Toast Bread Lamp (battery type) Limited to 10 units, 7,480 yen
*Each item will vary in shape, size, and browning.
Local Breads from Around Japan
From breads from that local area you've always wanted to try to unique breads that might pique your interest, we've got it all.
Stylish two-tone Tuu is a hybrid bread that perfectly balances the best of both white and black. Enjoy the subtle aroma and flavor of black beans.
<Osaka Prefecture/Black Bean Bread Specialty Shop Kroome > Tuu 850 yen
*All prices include tax.
*The standard tax rate (10%) and reduced tax rate (8%) are mixed.
*Event details may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.
*Some products are limited in quantity, so please forgive us if they are out of stock.
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