Ginza Mitsukoshi is hosting a photo exhibition, "World Food Programme (WFP) Food Aid as Seen by Goodwill Ambassador Keiko Takeshita—The Bond Between Mother and Child, the Future of Children," through August 17th. Accompanying the exhibition, a talk show featuring actress Keiko Takeshita, who also serves as a Goodwill Ambassador for the Japan Association for the World Food Programme (WFP), took place on the 13th. She has served as an advisor to the Japan Association for the World Food Programme (WFP) since September 2005 and became a Goodwill Ambassador in November 2010. During the event, Takeshita spoke about the situation in Senegal and the Philippines, which she visited, and the lives of mothers and children living there. In 2012, when Senegal was hit by a food crisis due to a drought, she provided food aid for children under the age of five and pregnant mothers. Takeshita, who actually held a baby in her arms, commented on the dire situation there, saying, "Although it was 13 months old, it was only the size of a 6- or 7-month-old baby." She added, "When I gave it food and saw the baby devour it, I realized that there is life trying so hard to survive." She also participated in a WFP school lunch distribution in Senegal. In Senegal and other developing countries, children are considered laborers and often unable to attend school. "Mothers want their children to have full stomachs. That's why providing school lunches encourages them to go to school," she said, highlighting the importance of the relationship between school lunches and education. In 2013, she also visited the Philippines, which was hit by a typhoon. The typhoon affected one in seven people in the country and killed more than 6,000 people. She visited six months after the disaster. While food distribution had ended in many areas, it continued in the impoverished areas of eastern Samar Island. There, 5 kg of rice (a two-week supply) was distributed per person. Takeshita recalled, "The local people even thanked me, even though I was simply distributing rice. That's how dire the food shortage was."

In light of this harsh reality, "We tend to think that tomorrow will be like today, but even at this very moment there are many people suffering from hunger," he said, referring to the reality that there are people who want to eat but cannot. "Rather than donating because you have the means to do so, please think about people in faraway countries," he appealed.

WFP has been running the "Red Cup Campaign" since 2011. This is a system in which a portion of sales goes to support the cause when food products with the "Red Cup" illustration and "WFP" mark, such as Chicken Ramen and Tongari Corn, are purchased. Finally, he called for support, saying, "We would like to ask for your help through the Red Cup Campaign, volunteering, and donations."