Along with the new "Amulette de Cartier" collection, Cartier is showcasing 32 precious pieces from its archive collection at The Stage on the first floor of the main building of the Isetan Shinjuku store. The exhibition runs until the 9th. The Cartier Collection, established in 1983, traces the history of the Maison and the evolution of its creative style by re-collecting highly valued pieces from the Maison's past creations through auctions and other means. Currently comprising approximately 1,500 pieces, the collection has been exhibited at museums such as the Grand Palais in Paris and the Metropolitan Museum of Art in New York. During the exhibition, selected archive pieces are on display in four categories: "Black & White," "Lucky Charms," "Gold and Geometric Patterns," and "Spheres and Discs." One particularly noteworthy piece is a tiara created in 1914. This tiara features a blackened steel base and is embellished with platinum, diamonds, and rubies. The innovative design has stood the test of time for over 100 years, and the black setting enhances the brilliance of the gemstones.

Louis Cartier, the third generation of the family, was a man who constantly sought new forms of expression by incorporating innovative techniques, such as being the first to use platinum in jewelry. These archive pieces incorporate the essence of the height of the Art Deco style, yet remain modern today, thanks to his unerring skill and aesthetic sense.

The new collection "Amulet de Cartier," which debuted in April of this year, was inspired by these archive collections. The series is inspired by padlocks adorned with onyx, mother-of-pearl, and diamonds. The collection features necklaces and bracelets with rounded, pebble-like silhouettes. One necklace, reminiscent of a tiara on display in the archives, features diamonds, white gold, onyx, and red rubies as accents. The facade is modelled on the Paris flagship store, with street lamps adorning the exterior and the number "13" designed on the wall, just like the store, signifying the number 13. The pillars are also decorated with the Royal Warrant emblem, proof of the store's status as a supplier to the royal families of various countries, making this a project that allows visitors to fully enjoy the worldview of the maison, which has a history of over 165 years.