Van Cleef & Arpels creates a poetic Christmas atmosphere with animation

Nov 26, 2014

Van Cleef & Arpels has announced its "Diamond Breeze" jewelry selection for the holiday season. Based on the story of "A bouquet of clover and angelica nestled next to Christmas roses in a landscape bathed in white," "Diamond Breeze" features jewelry crafted from white gold and white diamonds from each of the brand's collections. The feminine color scheme and design evoke a winter land inhabited by fairies. To share this fantastical worldview, the brand created an original animation, available on its official website. The animation introduces the Socrates, Fleurette, and Frivole collections that make up "Diamond Breeze." By tracing a winter landscape displayed on a smartphone with a finger, jewelry pieces appear from the melting ice, accompanied by an accompanying poem. Furthermore, depending on the user's actions, a fantastical display of snow, butterflies, and fireflies appears on the screen. "Diamond Breeze" pursues the brilliance of white diamonds through complex openwork settings. Many of the items in the selection have a floral motif, and their image is tranquil and delicate. By combining rings and pendants, you can create a poetic atmosphere.
HEW
  • Animation currently available on the official Van Cleef & Arpels website
  • Animation currently available on the Van Cleef & Arpels official website
  • Animation currently available on the official Van Cleef & Arpels website
  • Van Cleef & Arpels Diamond Breeze Flower Pendant (1,025,000 yen)
  • Van Cleef & Arpels Diamond Breeze Ring (1.3 million yen)
  • Van Cleef & Arpels Diamond Breeze flower earrings (765,000 yen)
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