The special guests at the 87th Pitti Immagine Uomo, which will be held in Florence from January 13th to 16th, will be MARNI, which is celebrating its 20th anniversary since its founding, and New York luxury streetwear brand Hood By Air, which will hold shows on the 15th and 14th, respectively. Additionally, Andrea Incontri, who attracted attention when he was appointed men's creative director of TOD'S from the SS15 collection, has been selected as a designer project, holding a show on the 14th. Additionally, Arrivo, a duo project consisting of Matteo Gioli of SuperDuper Hats and Stefano Ughetti of Camo, will present a world premiere of cycling-themed clothing.
In addition, there will be a contemporary dance performance starring British actress Tilda Swinton, which was performed in Paris last year and caused a stir, and written and directed by Olivier Saillard, director of the Palais Galliera fashion museum. This year's performance, "Croakroom," will be a performance centered around suits, replacing the dress-focused piece shown in Paris.
The theme of this year's Pitti Immagine Uomo 87 is "WALKABOUT PITTI." Focusing on "walking" as a lifestyle, the venue, Fortezza da Basso, will feature a design and accessories, as well as maps and apps proposing various routes for enjoying Florence on foot.
A new exhibition event, "BORN IN THE USA by Liverty Fairs," will be added. Participating brands include made-in-USA brands such as 3×1, American Trench, BKC/The Brooklyn Circus, Dehen 1920, Dickies 1922/Palmer Trading, Filson, Frank Clegg, Freenote, Imogene + Willie, Knickerboker Mfg Co, MSL by Billy Reid, Norman Russell, Oak Street Bootmakers, Quoddy, Red Wing, Save Khaki, Schott/Perfecto by Schott, Shinola, The Hillside, and Upstate Stock.
Also, a new project called "SWEDEN SPOT" will be launched, bringing together Swedish designers. Russia will also be exhibiting as a guest nation at the women's "Pitti W" event, which will be held at the same time.
In addition, North Sails will be announcing a new brand, WP Lavori in Corso's new riders collection in collaboration with motorcycle manufacturer Ducati, and British outdoor brand Karrimor's capsule collection "K100" in collaboration with Nigel Keborn, among others, will be announcing their world premiere collections.
Following on from the previous issue, Isetan Shinjuku Men's Store will be holding an advance reservation event in conjunction with this year's Pitti Uomo for brands carefully selected from companies exhibiting at Pitti Uomo.
