Founded in Paris, France in 1995, Salon du Chocolat is one of the world's largest chocolate festivals, bringing together top chocolatiers and chocolate brands from around the world. In its home, Paris, it is held annually from late October to early November. At Isetan Mitsukoshi, the event first took place at the Isetan Shinjuku store in January 2003. It is now held annually at Isetan Mitsukoshi Group stores, including Shinjuku, Tokyo, and will mark its 20th anniversary with the next event in January 2022.


The theme of the 20th edition is "Let's smile with the future."


"Let's smile with the future."
20 years from now and beyond. Salon du Chocolat 2022
This year marks the 20th edition of Salon du Chocolat. With our hearts pounding with celebration, we are imagining what the next 20 years will hold for chocolate. Deliciousness and enjoyment will continue to evolve, while anxiety and confusion will also continue. But as long as there are people all over the world who love chocolate, we believe that the happiness and smiles that chocolate brings will never be lost. So, let's unite our hearts. Smile. Hold hands. Let's create a new future with chocolate.


Selection Box

A luxurious assortment box exclusive to Salon du Chocolat, in which each chocolate is infused with the chocolatiers' passionate "feelings" based on a theme. This year we have three types available. They will be on sale at the Isetan Mitsukoshi online store and at Part 2 of the venue.


"Pour l'avenir (The future)"
The passion and creativity for the future that wells up within our chocolatiers
16 pieces: 1 piece each from 16 brands / 8,424 yen


"Le sourire (Smiles)"
There can be no happiness in a future without smiles. Wishing for a future filled with nature and smiles
12 pieces: 1 piece each from 12 brands / 6,480 yen


"Éternel Universal"
The importance of remaining unchanging. Value that will be recognized forever. Belief. 9 pieces: 1 piece each from 9 brands / ¥5,400

〈Part 1〉TASTE OF CACAO ~Expand and Enjoy the World of Cacao~
Public Event Period: January 20th (Thu) - 25th (Tue), 2022 *Ends at 6:00 PM on the last day

Bean-to-Bar Chocolate from the Cacao Country of Origin


Latitude CRAFT CHOCOLATE
Dark 80% RWENZORI
This 80% dark chocolate is made with cacao grown in the Rwenzori Mountains in western Uganda. It has a refreshing, fresh fruit flavor.


The Expanding World of Cacao


PRESQU'ILE chocolaterie -cacao edition-/Presqu'ile Chocolaterie Cacao Edition
Ambanja
This petit gateau is made with house-made chocolate made from cacao grown in Ambanja, a port town on the northern coast of Madagascar facing the Mozambique Channel. It expresses the possibilities of a single cacao variety.


Feel the real cacao: Dine-in menu


Cacao x Sake Kagurazaka Fushikino
The unique characteristics of sake and the cacao and chocolate create a mysterious harmony and deliciousness. Enjoy a dining experience that brings together sake, sake ware, and chocolate in one.

〈Part 2〉THE ARTISANS ~The Skills of Top Chocolatiers~
Public Event Period: Friday, January 28, 2022 – Thursday, February 3, 2022 *Closes at 6:00 PM on the last day
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New Brands to Watch

nico et les chocolats/Nico et les Chocolats
Fruit Rouge Fig du Vat
Exclusive to Salon du Chocolat. A marriage of locally grown figs, raspberries, and cranberries. The base is couverture with the aroma of Dominican red berries. The figs are harvested directly from the shop and left to confit for a month and a half. The boxes are themed around three themes: "NICO," "CHOCOLAT," and "JAPON."


Alexia Santini/Alexia Santini
Assortment L'Isle de Botet
An assortment themed around the beautiful island of Corsica. With ganache flavored with nepita (a flower endemic to Corsica), praline flavored with Corsican clementine (mandarin orange), and chestnut mousse, the assortment captures the essence of Corsican ingredients and food culture.


A noteworthy product from a popular brand


BERNACHON
Founded in 1953. Known in the chocolate world as a long-established Lyon maison, it was one of the first to try bean-to-bar chocolate.

Tablet Marron Les
A new product filled with chestnut cream made from French chestnuts.


Philippe BEL
Certified by the MOF in 2004. A veteran craftsman who continues to evolve in the pursuit of originality, such as making his own couverture.

Caramansi Caramel Disc
A disc filled with calamansi caramel, Mr. BEL's favorite citrus fruit.



INFORMATION

■ Now on sale on the online store ahead of the venue!
https://www.mistore.jp/shopping/feature/foods_f3/salon-du-chocolat_f.html
Sales will begin at 10:00 AM on Monday, January 3, 2022 at the Isetan Mitsukoshi Online Store. Delivery can be selected from Friday, February 11, 2022 (national holiday), Saturday, February 12, or Sunday, February 13, 2022.
★Product information will be released from 10:00 AM on Wednesday, December 29.

■Mitsukoshi Isetan's YouTube radio program "Mitsukoshi Isetan Radio Chocolat 2022"


An original, limited-time Isetan Mitsukoshi YouTube radio program has been launched, featuring popular voice actor Kotaro Nishiyama as the host. This is an exclusive program in which Nishiyama, along with buyers and chocolatiers, shares information about the sweets collections at Salon du Chocolat, Isetan Shinjuku, Nihonbashi Mitsukoshi Main Store, and Ginza Mitsukoshi, sharing the appeal of chocolate.



In addition to offering prizes to radio listeners through a lottery, various events will be held to promote Mitsukoshi Isetan chocolate, such as displaying Nishiyama's autograph at Salon du Chocolat and the Sweets Collection venue.
★The site will open on Sunday, December 26, 2021.


■ "Le Tour du Chocolat," a new community for chocolate lovers brought to you by Isetan Mitsukoshi


This community, which aims to "enhance your world of chocolate by allowing you to learn about various stories related to chocolate and connect with people involved in and passionate about chocolate," will open in mid-December. This community will make your chocolate experience even more enjoyable by allowing you to exchange information and seek advice from fellow chocolate lovers, as well as view exclusive chocolate trend information, hot shop information, and chocolatier stories. To participate, you must register as an Isetan Mitsukoshi online member.
★A detailed release will be issued in December.


■Regarding entry to the Isetan Shinjuku store venue
During Salon du Chocolat 2022, on certain dates and times when congestion is expected, in order to alleviate congestion at the venue, only customers with a numbered admission ticket (free of charge) will be allowed entry.
*Even on dates and times when a numbered admission ticket (free of charge) is not required, entry may be restricted depending on the level of congestion at the venue.
★For further details, please visit the Salon du Chocolat 2022 information page on the "Isetan Mitsukoshi Online Store". Information will be updated sequentially from 10:00 a.m. on Wednesday, December 29th.


■Information about other participating stores (all during general periods)
・Marui Imai Sapporo Main Store: Thursday, January 27th, 2022 – Monday, February 14th, 2022
・Sendai Mitsukoshi: Friday, January 28th, 2022 – Monday, February 14th, 2022
・JR Kyoto Isetan: Wednesday, January 19th, 2022 – Monday, February 14th, 2022
・Hiroshima Mitsukoshi: Saturday, January 29th, 2022 – Monday, February 14th, 2022
・Iwataya Main Store: Wednesday, January 26th, 2022 – Tuesday, February 1st, 2022

Salon du Chocolat 2022 information page on the Isetan Mitsukoshi Online Store
Information will be updated sequentially starting at 10:00 AM on Wednesday, December 29th!
https://www.mistore.jp/shopping/feature/foods_f3/salon-du-chocolat_f.html

Official Instagram
@salonduchocolat_jp


*The information posted may be changed or discontinued without notice due to various circumstances.
*The contents, ingredients, manufacturing location, origin of raw ingredients, and package design may be subject to change. Thank you for your understanding.



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