Dom Pérignon, a brand handled by MHD Moët Hennessy Diageo K.K., has launched an artistic brand campaign with Lady Gaga, and has announced "THE QUEENDOM," a video experience featuring Dom Pérignon and Lady Gaga, as well as a limited-edition Lady Gaga gift box. Furthermore, Japan's first pop-up store embodying the world of "THE QUEENDOM" will be open for a limited time from December 8th to December 14th at The Stage on the first floor of the main building of Isetan Shinjuku.


The Dom Pérignon x Lady Gaga Pop-Up Store was created by photographer and director Nick Knight and embodies "THE QUEENDOM," a dazzling, fantastical world shared by Dom Pérignon and Lady Gaga. It's a world celebrating creative freedom, with Dom Pérignon as the symbol and Lady Gaga as the queen. The dark yet energetic, classic yet avant-garde interior evokes the image of a timeless, elegant, and luxurious palace. Once inside, visitors can fully immerse themselves in the world of Dom Pérignon and Lady Gaga's creativity and its paradoxes. The pop-up store will also feature a photo space and an exclusive art piece signed by Lady Gaga. The special, limited-edition art piece, designed by Lady Gaga in collaboration with Nicola Formichetti, features a rainbow-colored sparkle that reflects the flow and movement of her captivating dress. The bottle appears to float through an overlay, embodying freedom from gravity. This special, limited-edition art piece will be on display exclusively at the Dom Pérignon x Lady Gaga Pop-Up Store. This is a rare opportunity to experience "THE QUEENDOM," a world of absolute creative freedom born from the encounter between Lady Gaga and Dom Pérignon. We hope you will take this rare opportunity to visit the pop-up store.




Dom Pérignon Rosé Vintage 2006 Lady Gaga Limited Edition Gift Box


ABV: 12.5%, Volume: 750ml
Suggested Retail Price: ¥45,700 (excluding tax) / ¥50,270 (including tax)
Dom Pérignon Rosé Vintage 2006 embodies this captivating charm. Its ripe, deep, and seductive bouquet acts as a prelude to enveloping waves, while at the same time imparting freshness, firmness, and juiciness to the palate. This sensual, mystical energy lingers on a remarkable finish, evoking the salty taste of seawater. The airy texture, enveloped in the aroma of yeast, reflects the maturation of Dom Pérignon Rosé Vintage 2006. Experience its captivating dynamics.


Dom Pérignon Vintage 2010 Lady Gaga Limited Edition Gift Box


ABV: 12.5%, Volume: 750ml
Suggested Retail Price: ¥28,300 (excluding tax) / ¥31,130 (including tax)
The launch of Dom Pérignon Vintage 2010 was a big gamble for the Maison. Harvest began with the Pinot Noir vines affected by botrytis, and part of the harvest had to be sacrificed to save the best plots. Despite these difficult circumstances, precise judgment and skilled technique resulted in balanced, powerful, and elegant grapes. The aroma evokes the freshness of an English garden after rain and the lushness of a lush tropical garden. The wine also has a deep, earthy flavor, with a robust, pleasant lingering finish. Official website: domperignon.com Stage details: https://www.mistore.jp/shopping/feature/foods_f2/domperignon_ladygaga_f.html MHD Moët Hennessy Diageo CSR information: https://www.mhdkk.com/company/csr/ Dom Pérignon x Lady Gaga Pop-Up Store: A one-of-a-kind pop-up store embodying the world of THE QUEENDOM will open at The Stage on the first floor of the Isetan Shinjuku Main Building. href="https://prtimes.jp/main/html/rd/p/000000530.000006986.html" target="_blank">Company press release details