CyberAgent, Shibuya Television, and Toppan Printing announced that they will launch the O2O service "Shibuya Clickable Project" in early June in collaboration with the shopping district associations around Shibuya Station. CyberAgent will promote the city through O2O initiatives, Shibuya Television will handle outreach and promotion with shopping districts and brick-and-mortar stores, and Toppan Printing will provide the service infrastructure. The Shibuya Clickable Project is a local information service that utilizes NFC, a short-range wireless communication technology used in contactless IC cards. The project involves placing IC tag-equipped stickers on approximately 300 streetlights along Shibuya's Koen-dori, Dogenzaka, and Miyamasuzaka streets. When visitors to Shibuya hold their NFC-enabled smartphones over the IC tag-equipped stickers on the streetlights, information on bargains and events at nearby stores is delivered to their smartphones. Visitors to Shibuya can access a variety of information as they walk, and participating companies can expect to effectively attract customers and encourage purchases. The benefit of using IC tag stickers is that they provide users with accurate location information. Conventional GPS systems have an error rate of several tens of meters, making it difficult to find nearby locations in the city. This service, using IC tag stickers, allows users to search for restaurant and event information, sorted by proximity to streetlights. Because the service targets nearby customers, participating companies also benefit from being able to provide exclusive information and services tailored to the specific location and time. Initial services planned for launch include a service that allows users to enjoy unique, special experiences at specialty cafes, event information with specific dates and locations, and word-of-mouth information about Shibuya. Further plans include disaster emergency information such as a Shibuya disaster prevention map, interactive initiatives linked to street vision screens, and a campaign using a treasure hunt game set in Shibuya. Through the Shibuya Clickable Project, the three companies aim to use O2O services to revitalize the local community.