On the 11th, CREDGE, which operates women's brands such as Lip Service, updated its in-store inventory check function on its direct online store, ATOMICBOXX, to update every 30 minutes, the fastest in the industry.

This new feature is compatible with all devices, including smartphones, PCs, and feature phones, further strengthening its O2O (online-to-offline) business.

AtomicBOXX, which completely reopened on August 31st of last year, not only offers online shopping but also the latest information on all CREDGE brands. In early February, the addition of a "novelty selection feature" increased the speed at which novelty items were consumed six times and sales by 30%.

CREDGE established its marketing and e-commerce division in November 2011. As a result of strengthening its operations, sales in this division increased 165% year-on-year in the fiscal year ending July 2012 and 233% year-on-year in the second half of the year (from February to July). In particular, the company's direct online store business has maintained double the sales figures from the previous year over the past year.