The custom-made shoe e-commerce site "Shoes of Prey" will be holding a physical shop event in collaboration with the fashion coordination app "iQON" at Craft Bureau on the 5th floor of Shibuya Hikarie starting on the 16th.

Shoes of Prey is an e-commerce site that launched in Sydney in the winter of 2009. Users can freely customize the size, heel height, material, color, shape, and decoration of over 3 trillion shoe designs and order them online. Now, the site is collaborating with iQON to launch an online-to-offline (O2O) campaign, inviting submissions of outfits featuring 100 shoe designs from Shoes of Prey on the app since the 26th of last month.

At this shop event, outstanding outfits selected by a panel of judges will be displayed in the shop window. Many sample shoes will be on display at the venue, and gift ticket boxes (low-heeled shoes only) and original shoe kits (all styles available) for ordering shoes online will be available for purchase until June 5th.