Apparel retailer World is strengthening collaboration (O2O) between its online store and its physical stores (offline) in preparation for the Valentine's Day gift shopping season.

The company has developed gift products with the theme "Happy Valentine's Day Gift" for Valentine's Day. As a "Thank you" gift for friends, family, and those who have helped you, it has selected items for women, such as Aquagirl cosmetics and miscellaneous goods. As an "I love you" gift for the one you love, it has selected items for men, such as Takeo Kikuchi knitwear and ties and Brown Bunny boxer shorts.

All products can be purchased on the official online store, "World Online Store," and in-store connectivity is being promoted by introducing chocolates that are perfect for giving with gifts, which are available at the company's physical stores, "Fobcorp Enthèse" and "Fluxus," in an effort to drive customers to the stores.