Lancome, the luxury cosmetics brand of Nihon L'Oréal K.K., the Japanese subsidiary of the L'Oréal Group, the world's largest cosmetics company, will begin accepting pre-orders for its popular annual "Beauty Box" on September 24th on its official Lancome online shop.
This year's "Beauty Box" is a collaboration with Parisian fashion brand Eli Grita, and is a luxurious coffret adorned with a star design. The set includes 11 products, ranging from Lancome's best-selling skincare to makeup items including a limited edition eyeshadow palette, worth approximately 57,000 yen*! Enjoy these "reward cosmetics" perfect for the festive season.


This limited edition eyeshadow palette can be used daily or to create a glamorous eye look, and comes in colors that suit Japanese people, making it easy to use for both warm and cool skin tones. The elegant glitter creates beautiful eyes. When spending the holidays with your loved ones, open the sparkling star palette and your eyes will shine.

Four looks using the limited edition eyeshadow palette will be available on the official Lancôme online shop from 10am on September 24th. ( https://www.lancome.jp/product/beauty-box/ )

Enjoy makeup to suit the situation and your mood, from cute and mature makeup to beautiful brown makeup and gray makeup.


The set also includes makeup items such as a pink UV primer that offers the highest level of protection*², protecting the clarity of your skin from UV rays, airborne particles*³ and dryness, while achieving a beautiful finish all in one. Also included in the set are Lancôme's hugely popular lip*⁴, Lancôme's best-selling mascara with an ultimate 25° curved brush developed after careful research into eyes and lashes to fit a variety of eye shapes, and a beautiful blush that flatters your bare skin.


This luxurious set includes skincare products such as Lancôme's hugely popular serum, Génifique, the same series' eye serum, and Clarifique, a new lotion that uses enzymes to achieve a new level of translucence*⁵. It also includes a biocellulose sheet mask that adheres to the skin and contains the same concentration of seven pre- and probiotic-derived ingredients*⁷ as Génifique, which is inspired by skin-beautifying bacteria*⁶. This innovative mask will leave your skin feeling firm and radiant. Be sure to use it for special care.

The set also includes an exclusive Beauty Box brush set and star-motif vanity. Lancôme's Beauty Box is hugely popular every year, and quantities are limited, so get yours now!


[Product Information]
Beauty Box
Special set price: 21,450 yen (tax included)
URL: https://www.lancome.jp/product/beauty-box/
URL release date: September 24th (Friday) 10:00

[Product Details] *Items included in the official Lancome online shop
Glimmering Star Eyeshadow Palette (actual product)
UV Expert Tone Up Rose (actual product)
L'Absolu Mademoiselle Balm 010 (actual product)*⁸
Grandiose (actual product)
Blush Subtil SH 02 (actual product)
Génifique Advanced N 7ml (sample)
Génifique Advanced Light Pearl Eye and Lash 5mL (sample)
Clarifique Dual Essence Lotion 50mL (sample)
Génifique Advanced Biocellulose Mask 16mL x 1 sheet (sample)
Lancôme Brush Set (limited edition)
Lancôme Noel Vanity (limited edition)

[Pre-order start date information]
September 24th (Friday) Lancôme official online shop / @cosme shopping pre-orders begin
October 1st (Friday) Nationwide pre-orders begin at department stores

[Nationwide release]
October 1st (Friday) Lancôme official online shop / @cosme shopping Nationwide release at department stores on Friday, October 15th

*1 For "sample" products, calculations have been made based on volume conversion of the regular size.
*2 The highest level means SPF50+ and PA++++.
*3 Atmospheric fine particles (does not refer to all airborne substances)
*4 The lip products included in the 2021 "Beauty Box" will vary by channel. Thank you for your understanding.
*5 An advanced formula that focuses on enzymes, leading to clearer skin. At Lancôme.
*6 Resident skin flora (defined by Lancôme)
*7 Mannose, α-glucan oligosaccharide, Polymnia sonchifolia root juice, Bifidobacterium culture lysate, yeast extract, Lactobacillus (all skin-conditioning ingredients)
*8 The lip products included in each channel are as follows. [Department Store] L'Absolu Rouge IM 274, [@cosme Shopping/HANKYU BEAUTY ONLINE・meeco/Semi-Self Cosmetics Select Shop] L'Absolu Rouge C Date Collection 196, [Lancôme Official Online Shop] L'Absolu Mademoiselle Balm 010, [Lancôme Official Shop Rakuten Market Store] L'Absolu Rouge IM 196


■About L'Oréal Japan (http://www.nihon-loreal.jp/)
L'Oréal, the world's largest French cosmetics company, began operations in Japan in 1963 and established its Japanese subsidiary, Nihon L'Oréal Co., Ltd., in 1996. As of the end of 2020, the company had 2,491 employees and handled 17 brands as of February 2021.
The company imports, manufactures, sells, and markets cosmetics.


■About Lancôme (https://www.lancome.jp)
A beloved luxury brand owned by Nihon L'Oréal.
Founded in 1935 by visionary pioneer Armand Petitjean with the aim of sharing the spirit and taste of French elegance with the world, Lancôme quickly grew into a brand that embodies the essence of beauty. Now, more than ever, Lancôme encourages all women, regardless of age or skin color, to discover their true beauty and femininity and make the most of their potential.

Lancôme operates in 135 countries, with approximately 20,000 beauty advisors at retail stores around the world delivering sophisticated service and iconic products. Lancôme combines scientific expertise with a passion for meeting women's needs to create unique innovations in skincare, makeup, and fragrance, where skincare, makeup, and fragrance complement each other.

Lancôme encourages all women to shine with confidence and carve out a happier future. To spread this message, Lancôme has enlisted the following charismatic and highly successful women to speak for the brand: Julia Roberts, Penélope Cruz, Lupita Nyong'o, Lily Collins, Taylor Hill, Isabella Rossellini, Zendaya Coleman, and Amanda Seyfried.

In partnership with the NGO Care, Lancôme has launched the global support program "Write Her Future." This initiative aims to improve women's literacy rates around the world, and in Japan, a project aimed at improving digital literacy was launched in September 2021.



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