Lancôme releases a collection in collaboration with the hit Netflix series "Emily in Paris," set in Paris

Event Date:2021.12.03
Nov 1, 2021
©2021 Viacom International Inc. Emily in Paris. All Rights Reserved.
Lancôme, the luxury cosmetics brand of Nihon L'Oréal K.K., the Japanese subsidiary of the L'Oréal Group, the world's largest cosmetics company, will release a limited collection in collaboration with the Netflix original series "Emily in Paris," starring Lily Collins, who serves as the series' muse, on December 3rd.

Bring French happiness to you with limited items that let you experience the world of "Emily in Paris" as if you were in Paris. Feel the positive energy of Emily, the main character who boldly takes on any challenge!

■ Express a famous scene in color! A super limited 12-color eyeshadow palette that will complete a French look is now available

©2021 Viacom International Inc. Emily in Paris. All Rights Reserved.
The 12-color eyeshadow palette "Metallic & Matte Eyeshadow Palette," inspired by a famous scene from "Emily in Paris," will be available exclusively online in limited quantities. The collection features three themes: "BORN IN FRANCE," a nude color beloved by Parisians; "PARISIAN AT HEART," a pinky nude color inspired by the protagonist Emily; and "PARIS A LA FOLIE," a bold color perfect for Parisian nights, in two textures: matte and metallic. Recommended for those who want both a day look and a night look. Another highlight is the humorous packaging, featuring the protagonist Emily's favorite "Eiffel Tower charm." Enjoy ever-changing eye looks, just like Emily's playful and positive fashion. (Price including tax: 12,100 yen)

(Left: BORN IN FRANCE, Center: PARISIAN AT HEART, Right: PARIS A LA FOLIE)
©2021 Viacom International Inc. Emily in Paris. All Rights Reserved.


■ Comes with a collaboration pouch! Introducing a kit of "Génifique" and "Ultra Foundation*¹"
~Limited quantity! Comes with Lancôme's best-selling items, saving you approximately 16,500 yen*²!~


©2021 Viacom International Inc. Emily in Paris. All Rights Reserved.

This luxurious kit, limited in quantity, includes Lancôme's best-selling serum, Génifique Advanced N 50mL, liquid foundation, Teint Idole Ultrawear Liquid, and other components of Lancôme's special skincare routine. It comes with a pouch in collaboration with "Emily in Paris."

The legendary serum, Génifique Advanced N, is inspired by skin-beautifying bacteria* and has a formula developed for Japanese women. It aims to achieve the same rapid recovery as the resilient Emily, leaving skin radiant and radiant.

In addition, "Teint Idole Ultrawear Liquid" has natural coverage and creates a base makeup look like a beautiful Parisian woman with a natural skin tone. A limited quantity worth 38,500 yen*² is now available at a special price.
(Price including tax: 22,000 yen)



【Product Information】
Metallic & Matte Eyeshadow Palette

Price including tax: 12,100 yen

【Nationwide Release】
Released exclusively at Lancôme's official online shop on Friday, December 3rd

【Product Information】
Génifique x Ultra Foundation Kit

Price including tax: 22,000 yen

【Product Details】
Génifique Advanced N 50mL (Serum/actual product)
Teint Idole Ultra Wear Liquid 30mL (Liquid foundation/actual product)

Emily in Paris x Lancôme original pouch
Clarifique Deep Cleanse Wash 50mL : (Quasi-drug/Facial cleanser/Sample)
Clarifique Dual Essence Lotion 50mL (Beauty toner/Sample)
Génifique Advanced Dual Concentrate N 4mL (Intensive beauty serum/Sample)
Génifique Advanced Biocellulose Mask 16mL x 1 sheet (Sheet mask/Sample)
Clarifique Plump Milky Cream n 15mL (Cream/Sample)
UV Expert Tone Up Rose 10mL (Sunscreen emulsion/Makeup base/Sample)

【Nationwide release】
Nationwide release on Friday, December 3rd

*1 This refers to Teint Idole Ultra Wear Liquid
*2 For "sample" products, the calculation is based on the regular size and converted by volume. *3 Resident skin flora (as defined by Lancome).


■About L'Oréal Nihon (http://www.nihon-loreal.jp/)

L'Oréal began operations in Japan in 1963, and its Japanese subsidiary, Nihon L'Oréal Co., Ltd., was established in 1996. As of the end of 2020, the company had 2,491 employees, and as of October 2021, it handled 16 brands.
It imports, manufactures, sells, and markets cosmetics.

■About Lancome (https://www.lancome.jp)
A popular luxury brand owned by Nihon L'Oréal.
Lancome was founded in 1935 by visionary pioneer Armand Petitjean with the aim of conveying the spirit and taste of French elegance to the world, and quickly grew into a brand that embodies the essence of beauty. Now, more than ever, Lancôme encourages all women, regardless of age or skin color, to discover their true beauty and femininity and make the most of their potential.

Lancôme operates in 135 countries, with approximately 20,000 Beauty Advisors providing sophisticated service and iconic products at its global retail locations. Lancôme combines scientific expertise with a commitment to women's needs to create unique innovations in skincare, makeup, and fragrance, complementing each other.

Lancôme encourages all women to radiate confidence and create a happier future. To share this vision, Lancôme has enlisted the help of some of the most charismatic and accomplished women to speak for the brand:
Julia Roberts, Penélope Cruz, Lupita Nyong'o, Lily Collins, Taylor Hill, Isabella Rossellini, Taylor Hill, Zendaya Coleman, and Amanda Seyfried.

In partnership with the NGO "Care," Lancôme has launched the global support program "Write Her Future." This initiative aims to improve women's literacy rates around the world, and in Japan, a project aimed at improving digital literacy was launched in September 2021.



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