“All Ages, All Races, All Genders “For all ages, all races, all genders

M·A·C is a professional makeup brand that continues to lead and communicate global makeup trends. Similarly, the Studio Fix #MACXJIN collaboration with globally active artist Jin Akanishi, who continues to share his own voice, has been realized.

The skin trend proposed by M·A·C for fall/winter is the vibrant #PremiumSkin. #PremiumSkin has a matte finish yet radiates an inner glow, enhancing your individual beauty. It offers 24-hour*2 beauty, with natural-looking yet flawless coverage. The campaign will be enhanced with Akanishi Jin's #Premium Skin Look, which uses Studio Fix Fluid SPF15, available in 24 shades so you can find your perfect look, to express his energetic activities through makeup.

Then, on September 24th, the main look for the Studio Fix #MACXJIN collaboration will be revealed. This main look will also be featured on the cover of NYLON JAPAN's December issue (on sale October 28th).

Message from Jin Akanishi

"I've actually used MAC foundation on stage, so I'm most familiar with it. I'm incredibly grateful for this offer, which I feel truly cherished for."

Campaign Product:MAC's #1 Best-Selling Foundation*1

Studio Fix Fluid SPF 15, 24 shades, 32g, SPF15/PA++, ¥4,950 (tax included)

・Looks natural, yet provides perfect coverage
・Available in 24 colors so you can find your perfect shade

*1 Based on 2020 M·A·C annual liquid foundation sales (within Japan)
*2 Makeup wear (color wear) data obtained (according to our research/may vary from person to person)

https://www.maccosmetics.jp/product/13847/41471/makeup/studio-fix-fluid-spf15pa-foundation-skin-balancing-complex


#MACXJIN Limited Edition Tote Bag Gift
【Campaign Details】
Customers who spend 6,050 yen (tax included) including Studio Fix Fluid SPF 15 will receive a limited edition #MACXJIN tote bag supervised by Akanishi Jin. Different designs will be available at M.A.C counters nationwide and the official M.A.C online shop. In addition, a limited number of limited edition tote bags with a special design will be available at seven select M.A.C online shops, starting on the 24th.


Campaign site URL
https://www.maccosmetics.jp/macxjin-studiofix

Tote bag design [THANK YOU]
September 24, 2021 Early start at M・A・C official online shop/M・A・C counters in 7 limited stores*1

Tote bag design [GOOD TIME]
September 25, 2021 M・A・C counters nationwide

Tote bag design [I'M READY]
September 25, 2021 M・A・C Official Online Shop


#MACXJIN Base Makeup Flyer

【Campaign Details】
Customers who purchase Studio Fix Fluid SPF 15 (4,950 yen including tax) will receive a M·A·C base makeup flyer featuring #MACXJIN visuals.

*1 Early start stores: LUMINE EST Shinjuku/Sapporo Daimaru/JR Nagoya Takashimaya/Umeda Hankyu/Iwataya/Hiroshima Sogo/Sendai S-PAL
*2 A limited number of flyers will be distributed on a first-come, first-served basis at the M·A·C official online shop and M·A·C counters nationwide, and will end when the limited number is gone.
*3 The tote bag gift and flyer distribution are limited to one per person per transaction at both the M·A·C official online shop and M・A・C counters nationwide.


Instagram Live to commemorate the #MACXJIN collaboration [Light, vibrant #PremiumSkin]


Broadcast Date and Time
Friday, September 24th, 8:00 PM onwards
M・A・C Cosmetics Japan official Instagram account @MACCOSMETICSJAPAN

Live content
An Instagram Live will be held to commemorate the Studio Fix #MACXJIN collaboration. Using Studio Fix Fluid SPF 15, which Akanishi Jin also uses in his visual look, we will introduce M.A.C's 2021 Autumn/Winter base makeup trends and how to create skin that is light and full of vitality #PremiumSkin.

Cast
Ryoko Shiono/M.A.C National Artist
Kana Miyamoto/M.A.C Creator


◆JIN AKANISHI


Born on July 4, 1984 in Tokyo. In November 2010, she embarked on a five-city solo tour across the US, released her first album "JAPONICANA" simultaneously in Japan and the US in 2012, and made her Hollywood debut in the film "47 RONIN," marking her international success. Last year, marking the 10th anniversary of her solo career, she released her first greatest hits album, "OURBEST," which reached number one on the Oricon charts. Her YouTube channel, "NOGOODTV," launched as "entertainment to enjoy at home," has since surpassed 720,000 subscribers in the year since its launch. About M·A·C (Makeup Art Cosmetics) M·A·C (Makeup Art Cosmetics) was founded in Toronto, Canada in 1984 by professional makeup artists and has since become a global leader in makeup. All staff at our stores are professional makeup artists. With a brand philosophy of "for all ages, all races, and all genders," the brand's mission is to enable limitless self-expression through makeup. The brand participates in fashion weeks around the world, continually sharing the latest trends, and is now available in over 100 countries worldwide.
M・A・C Official Online Site https://www.maccosmetics.jp/
M・A・C Official Instagram https://www.instagram.com/maccosmeticsjapan/
M・A・C Official Twitter https://twitter.com/maccosmetics_JP
M・A・C Official YouTube https://www.youtube.com/user/MACcosmeticsJP/



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