Lancôme, the luxury cosmetics brand of Japan L'Oréal Co., Ltd., the Japanese subsidiary of the L'Oréal Group, the world's largest cosmetics company, will launch new products from its "Idole" series on January 1, 2023, symbolizing the next generation of women who are blazing new trails and shaping the future.


Lancôme found inspiration in its history to express a new kind of femininity, focusing on the word "Idole," which the brand has been promoting for decades. Idole means "aspiration." It is a powerful message that your future self will aspire to be your own. Lancôme has begun to write a story of the future while maintaining the brand's integrity. Lancôme's dream is to respect women and work together to achieve happiness. Idole embodies a new era of femininity, one who achieves success through their own efforts. Lancôme presents Idole to the IDÔLEs who blaze new trails and shape the future.


Idole Eau de Parfum is a fragrance that embodies modern femininity.
A special scent of purity and inclusiveness, it exudes the confidence and happiness to conquer the world.


Lancôme ventures into new territory, captivating the next generation of women with the previously unexplored concept of "clean." "Clean" is a fragrance category that evokes invigoration, purity, happiness, and peace of mind. Idole Eau de Parfum is a new type of fresh floral fragrance born from the concept of "clean harmony." The combined talents of three female perfumers create a fragrance that instantly captivates the modern woman.

A fresh chypre accord envelops dignified rose and subtle jasmine, evoking a kaleidoscope of roses radiating a shimmering floral light. A white chypre base note, created by a combination of subtle patchouli and white musk, brings elegance to Idole. Its subtle yet striking scent exudes comfort and strength.


The new fragrance's iconic bottle is just 15 mm thin. This delicate craftsmanship results in a rigorously geometric structure and ideal proportions. This perfume bottle, which fits comfortably in the palm of your hand and can be carried around with ease, is sure to become an essential accessory for any woman. The transparent bottle, which contains a soft, warm, cheerful pink liquid, is like a filter through which to view the world. As a precious partner, it will accompany women on their confident journeys, bold challenges, and resolute steps toward victory.

For women of a new era. Gain new confidence with Idol, your powerful guardian angel.


https://youtu.be/yZqJIpJdq7c





A refreshing body cream, "Idole Body Cream," infused with the fragrance Idole, which brings out your unique strength and beauty.


This body cream, scented with the scent of "Idole," captures the contrast between feminine strength and softness. A light, moisturizing veil gently envelops the skin, leaving behind a pleasant fragrance. Formulated with moisturizing ingredients like shea butter, olive oil, and the rare Jericho rose*¹, which survives in harsh environments. Apply the cream to areas prone to heat, such as the neck and wrists, and then layer with Idole Eau de Parfum for a longer-lasting fragrance. Wrap your entire body in the scent of Idole for soft, smooth, and touch-worthy skin.





We're aiming for every single bottle. Introducing Lash Idole Waterproof, a powerful and advanced new mascara that instantly delivers Lancôme's greatest volume and unprecedented lift ever.


Lash Idole Waterproof was created for women who refuse to compromise on their eye makeup. Lancôme's exclusive new brush and formula combination delivers high levels of volume and unprecedented lift in an instant, feather-light application.


The secret is the advanced Arched Curve™ Brush. This Lancôme's first brush design features 360 cutting-edge micro-brushes in 125 different sizes that coat each and every lash. The arched brush perfectly follows the curve of your lashes, lifting even short lashes and creating the perfect, voluminous, fan-like, upward-curved lashes. Lancôme has also taken its mascara formula to an unprecedented level. It has developed a gel emulsion that thoroughly coats each and every lash while caring for them with white tea extract*². This gel emulsion blends smoothly into your eyelashes, caring for them while keeping them looking full and voluminous for 24 hours*. The objet d'art-like packaging embodies the sophistication and modern femininity of Idole, making it a true work of art. Your makeup time will be even more enjoyable!


https://youtu.be/yCgYzjtokIk