Wondertable Co., Ltd. will hold the grand opening of Peter Luger Steakhouse Tokyo (hereinafter "Peter Luger Tokyo"), the Tokyo branch of the prestigious steakhouse, founded 130 years ago in Brooklyn, New York, on October 14, 2021. Prior to this, reservations will begin being accepted from 12:00 on Wednesday, September 1. Reservations can be made online through the official website or by phone. For phone reservations, AI will be available via the call answering AI service "LINE AiCall." Keep an eye on Peter Luger Tokyo, which is committed to serving steaks that embodies history and tradition, while also incorporating technology and taking on new challenges.
■Reservation Information
Reservations start date and time: Wednesday, September 1st, 2021, 12:00
Reservation number: 050-3311-3744
*LINE AiCall answering
*Calls will not be connected before Wednesday, September 1st
Official website https://peterluger.co.jp/
■About the legendary steakhouse "Peter Luger"
Founded in 1887, Peter Luger has popularized dry-aged beef steaks around the world and is known as the pinnacle of renowned steakhouses. It is a long-established steakhouse that has been ranked highly for over 30 years in the Zagat Survey, a rating service conducted by general guests, as well as the Michelin Guide.
■ Signature Dish: T-Bone Steak
When it comes to Peter Luger, the T-bone steak comes to mind, available in both filet and New York strip (sirloin) varieties. Made with the finest prime beef graded by the United States Department of Agriculture (USDA), Peter Luger Tokyo is carefully selected and purchased by discerning chefs appointed by the owner. Chilled meat is air-shipped and aged for over 28 days in a dedicated aging room using a unique aging method. Aging enhances the flavor and aroma and makes the meat even more tender. Once the meat is fully aged, it is cut around the edges, sprinkled with salt, and then grilled in a dedicated broiler to lock in the flavor. The meat is cut into bite-sized pieces, placed on a plate with melted butter, and placed back in the broiler for a few minutes before being brought to the guest's table. After this lengthy process, the steak is served, and the more you chew it, the more delicious it becomes, resulting in a one-of-a-kind flavor.
■Key Points of Beef
1. Beef purchased with a unique perspective
The beef used for steaks is selected by connoisseurs who have inherited Peter Luger's unique meat selection method, which has been passed down since the company's founding. Connoisseurs are also dispatched to the beef processing plant to purchase the best beef before it hits the market.
2. Confidential Aging Know-How
Peter Luger has its own unique aging know-how that has been passed down for 130 years. There is top-secret know-how regarding temperature, humidity, and aging rooms, and we have inherited this technology and are replicating it at Peter Luger Tokyo.
3. Chilled Air Transport
Our beef, purchased by our expert craftsmen, is shipped chilled by air once a week. While beef is generally imported by sea, we insist on shipping it chilled by air so that it has the same aging period as in New York.
■Initiatives unique to Tokyo
1. Phoneless
Peter Luger Tokyo will be introducing "LINE AiCall" to achieve a phoneless experience. AI will automatically answer phone reservations and reference real-time seat availability information to complete reservations 24 hours a day. Reservations, which were previously only possible online, can now be made over the phone, helping to prevent missed reservations. Furthermore, by reducing phone reception work, we plan to use the time saved to improve our service level.
2. Cashless
Peter Luger Tokyo will not accept cash payments in order to achieve a cashless operation. For several years, we have been considering cashless payment to reduce the hassle and prevent accounting errors. Supported by the contactless movement brought about by the COVID-19 pandemic and the "contactless payment" service on the reservation portal site "Table Check," which allows customers to pre-register their credit card information and automatically charge their card after use, we are now able to achieve a cashless operation. Payment methods accepted at checkout include credit card, electronic money, and QR code payments.
3. Boutique
The Tokyo store will feature an original boutique not found in New York. It will sell T-bone steaks, rib-eye steaks, hamburger patties, and other items aged in the aging room. There will also be a lineup of hearty American desserts, as well as private-brand steak sauce, wine, and coin chocolates to enjoy in the dining room. Logo-printed merchandise such as T-shirts and bags, perfect as souvenirs, will also be available. Other items selected by Peter Luger will also be available, including olive oil, salt, and pepper to use with meat dishes.
■A theater-style layout with a brick exterior reminiscent of the Brooklyn flagship store
Image of the 1st floor barThe three-story building with brick exterior walls incorporates elements of Brooklyn, New York, where the flagship store is located. There is a bar on the first floor where you can enjoy meals and cocktails. There is also a boutique where you can purchase takeout items and gift items. Up on the second floor is an open dining space with a 6-meter ceiling. At the back, there will be an open kitchen with a lively atmosphere not found in New York. The third floor has a theater-style layout so that diners can dine on the second floor, like they are sitting on a balcony, overlooking the dining area on the second floor.
Dining image on the second floor: There are seven private rooms, large and small, which can be used depending on the occasion. A professional designer from New York has been hired for the lighting design, and the interior has been finished to bring together all elements, including customers and food.
■Basic Information
Store name: Peter Luger Steak House Tokyo
(Peter Luger Steak House Tokyo)
Business type: Steakhouse
URL: https://peterluger.co.jp/
Facebook: https://www.facebook.com/PeterLugerSteakHouseTokyo
Opening: Thursday, October 14, 2021
Reservations: Wednesday, September 1, 2021, starting at 12:00
Address: Peter Luger Steak House Tokyo, 4-19-19 Ebisu, Shibuya-ku, Tokyo
Reservations only: 050-3311-3744
*The line will not connect before 12:00 on Wednesday, September 1st.
Size: 3 floors above ground
Site area: Approximately 1332 m2
Total floor area: Approximately 1592 m2
Number of seats: 241 in total [1st floor: 67 seats, 2nd floor: 104 seats, 3rd floor: 70 seats]
Average customer spend: Dinner 18,000 yen, Lunch 8,000 yen
Opening hours:
Dining 11:00-15:00 (LO 14:00), 17:00-23:00 (LO 22:00)
Bar 11:00-23:00 (LO 22:00)
Takeout, delivery 11:30-22:00
■LINE Corporation
LINE Corporation is a company centered around the LINE messaging app. It develops and operates a variety of mobile-focused services, including communication, content, and entertainment, as well as advertising businesses, Fintech, and AI. Its mission is "CLOSING THE DISTANCE," and it aims to close the distance between people, and between people and information and services, all around the world. Headquarters: Shinjuku-ku, Tokyo President and CEO: Idezawa Takeshi
*URL: https://linecorp.com
■TableCheck Inc.
TableCheck is a Japanese restaurant tech company whose mission is to "Dining Connected - a platform that connects restaurants and customers around the world." We realize next-generation "omotenashi" (hospitality) using technology. Our main services currently offered are a reservation and customer management system for restaurants and a restaurant search and reservation portal site for users. By providing real-time access to vacant seats 24/7, 365 days a year, we help to create a better restaurant experience for both restaurants and users.
Headquarters: Chuo-ku, Tokyo President and CEO: Taniguchi Masaru
*URL: https://www.tablecheck.com/en/join/
■Wondertable Co., Ltd.
Wondertable Co., Ltd. operates 43 restaurants in Japan and 82 overseas. While developing its own brands both domestically and internationally, such as the all-you-can-eat shabu-shabu and sukiyaki restaurant Mo-Mo-Paradise and the beer restaurant Yona Yona Beer Works, it has also attracted and operated international brands such as New York cuisine restaurant Union Square Tokyo, churrasco restaurant Barbacoa, and prime rib specialty restaurant Lawry's the Prime Rib.
Click here for company press release details
■Reservation Information
Reservations start date and time: Wednesday, September 1st, 2021, 12:00
Reservation number: 050-3311-3744
*LINE AiCall answering
*Calls will not be connected before Wednesday, September 1st
Official website https://peterluger.co.jp/
■About the legendary steakhouse "Peter Luger"
Founded in 1887, Peter Luger has popularized dry-aged beef steaks around the world and is known as the pinnacle of renowned steakhouses. It is a long-established steakhouse that has been ranked highly for over 30 years in the Zagat Survey, a rating service conducted by general guests, as well as the Michelin Guide.
■ Signature Dish: T-Bone Steak
When it comes to Peter Luger, the T-bone steak comes to mind, available in both filet and New York strip (sirloin) varieties. Made with the finest prime beef graded by the United States Department of Agriculture (USDA), Peter Luger Tokyo is carefully selected and purchased by discerning chefs appointed by the owner. Chilled meat is air-shipped and aged for over 28 days in a dedicated aging room using a unique aging method. Aging enhances the flavor and aroma and makes the meat even more tender. Once the meat is fully aged, it is cut around the edges, sprinkled with salt, and then grilled in a dedicated broiler to lock in the flavor. The meat is cut into bite-sized pieces, placed on a plate with melted butter, and placed back in the broiler for a few minutes before being brought to the guest's table. After this lengthy process, the steak is served, and the more you chew it, the more delicious it becomes, resulting in a one-of-a-kind flavor.
■Key Points of Beef
1. Beef purchased with a unique perspective
The beef used for steaks is selected by connoisseurs who have inherited Peter Luger's unique meat selection method, which has been passed down since the company's founding. Connoisseurs are also dispatched to the beef processing plant to purchase the best beef before it hits the market.
2. Confidential Aging Know-How
Peter Luger has its own unique aging know-how that has been passed down for 130 years. There is top-secret know-how regarding temperature, humidity, and aging rooms, and we have inherited this technology and are replicating it at Peter Luger Tokyo.
3. Chilled Air Transport
Our beef, purchased by our expert craftsmen, is shipped chilled by air once a week. While beef is generally imported by sea, we insist on shipping it chilled by air so that it has the same aging period as in New York.
■Initiatives unique to Tokyo
1. Phoneless
Peter Luger Tokyo will be introducing "LINE AiCall" to achieve a phoneless experience. AI will automatically answer phone reservations and reference real-time seat availability information to complete reservations 24 hours a day. Reservations, which were previously only possible online, can now be made over the phone, helping to prevent missed reservations. Furthermore, by reducing phone reception work, we plan to use the time saved to improve our service level.
2. Cashless
Peter Luger Tokyo will not accept cash payments in order to achieve a cashless operation. For several years, we have been considering cashless payment to reduce the hassle and prevent accounting errors. Supported by the contactless movement brought about by the COVID-19 pandemic and the "contactless payment" service on the reservation portal site "Table Check," which allows customers to pre-register their credit card information and automatically charge their card after use, we are now able to achieve a cashless operation. Payment methods accepted at checkout include credit card, electronic money, and QR code payments.
3. Boutique
The Tokyo store will feature an original boutique not found in New York. It will sell T-bone steaks, rib-eye steaks, hamburger patties, and other items aged in the aging room. There will also be a lineup of hearty American desserts, as well as private-brand steak sauce, wine, and coin chocolates to enjoy in the dining room. Logo-printed merchandise such as T-shirts and bags, perfect as souvenirs, will also be available. Other items selected by Peter Luger will also be available, including olive oil, salt, and pepper to use with meat dishes.
■A theater-style layout with a brick exterior reminiscent of the Brooklyn flagship store
Image of the 1st floor barThe three-story building with brick exterior walls incorporates elements of Brooklyn, New York, where the flagship store is located. There is a bar on the first floor where you can enjoy meals and cocktails. There is also a boutique where you can purchase takeout items and gift items. Up on the second floor is an open dining space with a 6-meter ceiling. At the back, there will be an open kitchen with a lively atmosphere not found in New York. The third floor has a theater-style layout so that diners can dine on the second floor, like they are sitting on a balcony, overlooking the dining area on the second floor.
Dining image on the second floor: There are seven private rooms, large and small, which can be used depending on the occasion. A professional designer from New York has been hired for the lighting design, and the interior has been finished to bring together all elements, including customers and food.
■Basic Information
Store name: Peter Luger Steak House Tokyo
(Peter Luger Steak House Tokyo)
Business type: Steakhouse
URL: https://peterluger.co.jp/
Facebook: https://www.facebook.com/PeterLugerSteakHouseTokyo
Opening: Thursday, October 14, 2021
Reservations: Wednesday, September 1, 2021, starting at 12:00
Address: Peter Luger Steak House Tokyo, 4-19-19 Ebisu, Shibuya-ku, Tokyo
Reservations only: 050-3311-3744
*The line will not connect before 12:00 on Wednesday, September 1st.
Size: 3 floors above ground
Site area: Approximately 1332 m2
Total floor area: Approximately 1592 m2
Number of seats: 241 in total [1st floor: 67 seats, 2nd floor: 104 seats, 3rd floor: 70 seats]
Average customer spend: Dinner 18,000 yen, Lunch 8,000 yen
Opening hours:
Dining 11:00-15:00 (LO 14:00), 17:00-23:00 (LO 22:00)
Bar 11:00-23:00 (LO 22:00)
Takeout, delivery 11:30-22:00
■LINE Corporation
LINE Corporation is a company centered around the LINE messaging app. It develops and operates a variety of mobile-focused services, including communication, content, and entertainment, as well as advertising businesses, Fintech, and AI. Its mission is "CLOSING THE DISTANCE," and it aims to close the distance between people, and between people and information and services, all around the world. Headquarters: Shinjuku-ku, Tokyo President and CEO: Idezawa Takeshi
*URL: https://linecorp.com
■TableCheck Inc.
TableCheck is a Japanese restaurant tech company whose mission is to "Dining Connected - a platform that connects restaurants and customers around the world." We realize next-generation "omotenashi" (hospitality) using technology. Our main services currently offered are a reservation and customer management system for restaurants and a restaurant search and reservation portal site for users. By providing real-time access to vacant seats 24/7, 365 days a year, we help to create a better restaurant experience for both restaurants and users.
Headquarters: Chuo-ku, Tokyo President and CEO: Taniguchi Masaru
*URL: https://www.tablecheck.com/en/join/
■Wondertable Co., Ltd.
Wondertable Co., Ltd. operates 43 restaurants in Japan and 82 overseas. While developing its own brands both domestically and internationally, such as the all-you-can-eat shabu-shabu and sukiyaki restaurant Mo-Mo-Paradise and the beer restaurant Yona Yona Beer Works, it has also attracted and operated international brands such as New York cuisine restaurant Union Square Tokyo, churrasco restaurant Barbacoa, and prime rib specialty restaurant Lawry's the Prime Rib.
Click here for company press release details
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