
■ The beauty of non-uniformity and the spirit of a wearable device from Japan
VELDT's philosophy can be felt in its current wearable devices. The three striking watch models are named after natural phenomena, such as "Ripplet," "Moon Ray," and "Silky Ice," and the 24 LEDs on the dials have Japanese names, such as "SAKURA," "FUJI," and "DAIDAI." These LEDs light up the dial to let you know the weather and your schedule.
Jin Nonokami, CEO of VELDT, says that the use of gentle light also embodies VELDT's aesthetic. "This dial marks the boundary between digital and analog. VELDT's LEDs have color variations. We intentionally create a fluctuating glow by blending the three primary colors of light. Our answer is, 'non-uniformity is better,'" says Nonokami. The new VELDT SERENDIPITY series, launched on August 26th, is named "Vesper (Evening Star)." The straps, available in three colors—white, orange, and navy—are crafted from Italian alligator leather. These three colors were chosen to evoke the tones of the sky as it changes from day to night. ■The Role of Wearable Devices as Seen by VELDT
"We live in a world overflowing with information and surrounded by countless options. With so much information available, it's easy to become lost in your mind about your next choice. However, it's also true that important information arrives via the web. That's why our products display information on wearable devices to help you determine what information is important. Being able to decide what action to take based on information at hand changes your sense of speed. And that time, accumulated over time, translates into more time to look around," says Nonokami.
With "VELT Serendipity" at hand, you can access information received digitally in a timely manner. For example, you can decide whether to reply to an email you just received now or later, simply by glancing at your watch. As a result, you'll look at your smartphone or PC screen less, allowing you to focus on the things and scenery in front of you. The idea behind VELT is that this happens.
Finally, when asked what VELT Serendipity means to Nonokami, he said, "To me, VELT Serendipity is a new element of the next era. It doesn't negate the past, but exists in a form that is in harmony with it. We've incorporated our respect for the past into the design of the watch's face. For this reason, we intentionally used an asymmetrical 'V' in the center of the face, rather than the symmetrical form that is typical of digital technology." He showed us the VELT in his hand.
In fact, at Welt, the digital approach does not reject what has been around for a long time, but rather respects the good things that have been around for a long time while incorporating new digital elements. The reason they adopted the style of an analog watch for the design is because they believe that "the right style for innovation is to combine the good old things with new digital elements."
A place to enjoy the benefits of digital without ruining the opportunity to encounter things you could never have imagined. This is the form that Welt Serendipity envisions for wearable devices, and perhaps the way we will interact with digital technology in the future. Welt's philosophy is that it is up to the user to decide how they receive and react to the overwhelming amount of information.
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![The philosophy behind the Japanese smartwatch "VELDT SERENDIPITY". VELDT's Jin Nonokami -- 1/2 [INTERVIEW]](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/380x380/images/migration/2015/08/fd2e75884a94ed8294842998ab22d0f6.jpg)













