TAG Heuer, Google, and Intel have partnered to develop a Swiss-made smartwatch.

This partnership combines Intel's technology and TAG Heuer's craftsmanship with Google's Android Wear OS for wearable devices to deliver a wearable device that brings luxury and seamless connectivity to everyday life.

At the press conference, Jean-Claude Biver, President of the LVMH Watch Division and CEO of TAG Heuer, commented, "The collaboration between Swiss watchmaking and Silicon Valley combines technological innovation with the renowned reliability of watchmaking."

Additionally, Guy Sémon, General Manager of TAG Heuer, said, "By combining high-quality Swiss-made watches with the creative expertise and global reach of Intel and Google, and adopting the Android Wear platform and Intel's technology, we are bringing new technological innovation to the watch industry that I pioneered together with TAG Heuer." "Swiss-made watches combine beauty and technology to captivate artists of all ages and engineers, including our own," said David Singleton, director of Android Wear engineering at Google. "The Android Wear platform enables us to create even better, more beautiful smartwatches." Michael Bell, vice president and general manager of New Devices at Intel, said, "Our collaboration with TAG Heuer and Google to develop a unique smartwatch that will further advance the world of wearables brings our vision for wearable technology even more to life."