A Louis Vuitton trophy trunk carefully protects the Webb Ellis Cup during the ongoing Rugby World Cup 2023.

Tudor becomes Official Timekeeper of Rugby World Cup 2023

Hublot opens pop-up to celebrate the World Cup at Shinjuku Isetan The Stage

Louis Vuitton's latest advertising campaign features Messi and Ronaldo playing chess, photographed by Annie Leibovitz

Hublot Announces Big Bang e Blue Victory, the New Official Watch of the Japan National Football Team

Adidas releases special collection for Japan national soccer team in sakura mochi-colored colors designed by NIGO®

Louis Vuitton launches goal net-inspired FIFA World Cup capsule collection

Louis Vuitton creates trophy case for FIFA World Cup Russia

Rimowa x Germany national soccer team, suitcase featuring four-star World Cup winning logo

The Louis Vuitton trophy case for the World Cup final will be on display at the Germany vs. Argentina match.

Adidas and Marina Abramovic create World Cup commemorative video

June 24th is Lionel Messi's birthday.

Neymar, Ronaldo and six other athletes design MCM backpacks

Elizabeth and James Olsen twins release limited edition World Cup T-shirts

Shiina Ringo wears ISSEY MIYAKE in the music video for the World Cup song "NIPPON"

MCM releases cute monster print World Cup limited edition collection