Hublot, the official timekeeper and watch provider for the FIFA World Cup Qatar 2022™ and the official watch provider for the Japanese national football team, will open a pop-up boutique, "HUBLOT LOVES FOOTBALL," to commemorate the FIFA World Cup Qatar 2022™ at The Stage on the first floor of the main building of Isetan Shinjuku from November 23rd to 29th, 2022. Hublot is serving as the Official Timekeeper of the ongoing FIFA World Cup Qatar 2022™, and all referees will be wearing Hublot's latest connected watch, the Big Bang e FIFA World Cup Qatar 2022™, throughout the tournament. Additionally, the Big Bang e Blue Victory, the official watch of the Japan national football team, will, as its name suggests, keep time alongside the team as they strive for victory on the stage of their dreams. The dial, case, and strap feature a blue inspired by the team's SAMURAI BLUE color, making this a Japan-exclusive model with a special "Blue Victory" dial. Both watches are new connected watches that offer an unprecedented experience thanks to the latest specifications and Hublot's unique football app.


Big Bang e Bleu Victory
The pop-up boutique, "HUBLOT LOVES FOOTBALL," is a special space decorated with dynamic illustrations of Japanese national football team players by artist Dai Tamura, expressing Hublot's concept of "Art of Fusion (the fusion of different materials and ideas)." At the venue, a photo booth will be set up featuring a specially designed Hublot watch-shaped referee board, which will be used by referees during substitutions and other occasions during the FIFA World Cup Qatar 2022™ matches. Visitors can enjoy taking photos just like the referees. The boutique will offer a diverse collection of watches, including the latest connected watch, the Big Bang e Blue Victory, worn by the Japan National Football Team's coach and players, as well as rare limited edition models. The boutique will also feature illustrations of Japan National Football Team players by artist Dai Tamura. During the event, customers who purchase a watch at the venue will receive a special gift exclusive to this pop-up boutique. In addition, customers who subscribe to the Hublot newsletter, add the official LINE account as a friend, or post on social media at the venue will receive an original Hublot gift.

Be sure to check out Hublot's latest collection at this special pop-up boutique.




Hublot
Official website: https://www.hublot.com
LINE (@hublot_japan): HUBLOT Japan
Instagram (@hublot_japan): https://www.instagram.com/hublot_japan/
Twitter (@Hublot_Japan): https://twitter.com/Hublot_Japan
Facebook (@Hublotjapan): https://ja-jp.facebook.com/HublotJapan/
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