Louis Vuitton has unveiled its latest brand advertising campaign, "Victory is a State of Mind," featuring football superstars Lionel Messi and Cristiano Ronaldo, captured by photographer Annie Leibovitz.
ⒸLOUIS VUITTON, ANNIE LEIBOVITZ
More than a decade after her 2010 campaign featuring three football legends—Pelé, Maradona, and Zinedine Zidane—Annie Leibovitz has once again captured two of today's most iconic football legends. Far from the football field, the two men are playing a game of chess using a Louis Vuitton Damier briefcase as an improvised chessboard.
The brand's latest advertising campaign, "Victory is a State of Mind," launched globally on November 19th.
Contact:
Louis Vuitton Client Services
T 0120 00 1854
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains true to the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. It was boldness that shaped the Louis Vuitton story. Respecting tradition, throughout its history it has opened its doors to architects, artists and designers, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry and fragrances. These meticulously crafted products are a testament to Louis Vuitton's dedication to craftsmanship.
ⒸLOUIS VUITTON, ANNIE LEIBOVITZMore than a decade after her 2010 campaign featuring three football legends—Pelé, Maradona, and Zinedine Zidane—Annie Leibovitz has once again captured two of today's most iconic football legends. Far from the football field, the two men are playing a game of chess using a Louis Vuitton Damier briefcase as an improvised chessboard.
The brand's latest advertising campaign, "Victory is a State of Mind," launched globally on November 19th.
Contact:
Louis Vuitton Client Services
T 0120 00 1854
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains true to the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. It was boldness that shaped the Louis Vuitton story. Respecting tradition, throughout its history it has opened its doors to architects, artists and designers, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry and fragrances. These meticulously crafted products are a testament to Louis Vuitton's dedication to craftsmanship.
