Children's drawings will be turned into "lesson bags"! Limited-time event held at Shinjuku Isetan

Nogizaka46 becomes an Isetan Girl icon with their uniform fashion. Mai Shiraishi and others appear in a collaboration movie.

Focus on the adult normcore "white shirt." Event held at Shinjuku Isetan

FACETASM collaborates with Keiichi Sogabe's cafe. First remake items unveiled at Shinjuku Isetan

Nikaido Fumi and Candy Stripper Itabashi Yoshie talk about "Fashion. The future." --2/2 [INTERVIEW]

Nikaido Fumi and Candy Stripper Itabashi Yoshie talk about "My roots. My crush." --1/2 [INTERVIEW]

Introducing the kimono-themed "Moon Viewing Dress"! "Adult Cultural Festival" held at Shinjuku Isetan

Yves Saint Laurent's world's first concept store opens at Shinjuku Isetan, featuring items not available in Japan

The glamorous yet natural "Glam Garden" style. The highlight item is the "Cordigan"

Dior Backstage Studio opens at Shinjuku Isetan, offering free experience of the latest Dior makeup

Shinjuku Isetan introduces AI-powered app "SENSY"! Future plans include incorporating it into humanoid robots

Over 100 types of craft beer from all over Japan are gathered at Shinjuku Isetan! A wide selection of draft beers are also available.

Issey Miyake creates limited edition items using the latest technology of 3D steam stretch and color palette extraction

NewNew launches customizable slip-ons, with pre-release pop-up at Shinjuku Isetan

Levi's women's jeans are redesigned. The "LOT700" series debuts, bringing beauty and confidence.

Experience the possibilities of digital in fashion. Digital content gathers at Shinjuku Isetan