Italian luxury brand Versace has tapped Dua Lipa for its Fall/Winter 2021 advertising campaign.


Versace has collaborated with Dua Lipa on numerous iconic collaborations. The brand is now taking their partnership to the next level, with Dua starring in their latest campaign. The global superstar appears in the campaign, shot by photography duo Mert & Marcus, wearing the latest LA GRECA print, a reinterpretation of Versace's iconic motif for Fall/Winter 2021.

"I first met Dua a few years ago in London. I knew she was an attractive woman, but the moment I heard her distinctive voice, I knew she had a unique personality. Since then, I've witnessed her meteoric rise to fame and have witnessed many of her most illustrious moments. I can't imagine anyone better embodying the spirit of Versace and this collection."

-Donatella Versace

Versace has long enjoyed a special relationship with Dua Lipa, dressing her for high-profile performances and events, including the 2019 Met Gala. Most recently, she wore an Atelier Versace dress to accept the Grammy Award for Best Pop Vocal Album. Dua Lipa's impeccable fashion sense, resolute attitude, and timeless appeal make her the ideal partner for Versace.

"I'm honored to have had the opportunity to work with the iconic Versace. Working closely with Donatella and sharing our passion for fashion has been a dream come true. This partnership has been an experience I'll cherish forever. The results we've created together are beyond my imagination, and I'm excited to share them with you all."

-Dua Lipa


Credits:
Chief Creative Officer: Donatella Versace
Campaign Creative Director: Ferdinando Verderi
Photographers: Mert Alas & Marcus Piggott
Starring: Dua Lipa
Stylist: Jacob K
Hair Stylist: Paul Hanlon
Makeup Artist: Lisa Eldridge



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