"Kurashi no Oheso," a lifestyle magazine published twice a year by Shufu to Seikatsusha, is holding an "Oheso-style Shopping Recommendations Exhibition" on the fourth floor of the main building of Isetan Shinjuku. The exhibition will feature daily necessities, food, accessories, and more selected from the magazine's "Oheso" perspective, or "the habitual way of thinking of a person in their daily life." The exhibition runs until May 11th.

Each issue features a unique habit or something that forms the roots of a person, such as an actor, shop owner, or housewife, calling it their "Oheso." The exhibition introduces incorporating this "Oheso" into one's own life as "Oheso-style Shopping."

This exhibition, the third held at the store, will bring together a wide variety of goods and food items that are only available in rural areas. Each item is said to be "Oheso" (a term referring to the habitual way of thinking of a person) and is made with the heart and soul of its maker or owner. The Oheso items featured in the magazine will also be available for purchase at the venue. A sales staff member at the exhibition said, "This time, we want you to pay particular attention to the 'navel of miso soup.' A single cup of miso soup can reveal a person's unique lifestyle. By looking into the simple habits that go into making miso soup, you may discover something important." At the venue, a panel titled "The Navel of Miso Soup" will introduce unique miso soups from around the country, and related dashi and miso will also be available for purchase. Kazuto and Noriko Kobayashi, owners of the Kichijoji general store Roundabout, said, "For us, 'communicating' is our navel. For example, when someone makes us tea, we say 'thank you.' When we get home at night, we talk about how we felt that day. We try our best to explain the background of the items on display in our store. By communicating, we always receive something in return, and we feel that this cycle creates small joys in our daily lives."

Also, Shimokawa Hiromichi, the designer of himie, which will be selling accessories at the exhibition, says that his belly button is "evenly spaced." The task of drilling holes in pearls that are just 2.5mm in diameter and threading 18-karat gold chains on them is not something that can be done for long periods of time. Shimokawa is strict about dividing his day into four six-hour periods: "sleep," "work," "personal time," and "family time." He says that this balance is what makes his belly button.

In addition, the venue will feature a variety of items that will give you a sense of "belly button" proposed by various people.