Calvin Klein's long-running, best-selling fragrance, CK One, is releasing a limited-edition summer fragrance, CK One Summer Eau de Toilette, this year with a new scent and bottle design. The 2021 version, sure to appeal to collectors, was created in collaboration with digital artist Mishko (@mishko.co). It evokes the image of a summer moment immersed in the heat of the sun and the mystical scene of a mirage emerging from the heat haze. It comes in a refreshing, sparkling scent and a cool blue-green bottle. About "CK One Summer"≫≫https://bit.ly/3vXerso
https://youtu.be/i7BYOKfPLzc
■Fragrance
"Your heart will be thrilled by the vibrant sunlight, and you will be intoxicated by its heat. Eventually, a refreshing mirage will appear from the heat haze..."
The 2021 limited edition summer fragrance, CK One Summer Eau de Toilette, is colorful and sparklingly fresh. It offers a pure and vibrant citrus aromatic scent. Meyer lemon, a cross between lemon and orange, offers bitter and sweet citrus notes, while lively rhubarb creates a nostalgic freshness. A freshwater accord exudes sparkling vitality, while juicy peach skin adds a touch of modern sweetness. Fragrance Family: Citrus Aromatic
Top Notes: Grapefruit, Fresh Water Accord, Meyer Lemon
Heart Notes: Eucalyptus, Watermelon, Rhubarb
Base Notes: Ambrox, Blonde Wood, Peach Skin
■Bottle Design
https://youtu.be/yTmX7kBUgAY
The 2021 limited edition CK One Summer bottle is a colorful revamp of the iconic CK One bottle. The entire bottle is colored in a vivid gradation of green and blue, creating a refreshing impression. The word "summer" printed on the back of the bottle can be seen through the bottle, and the distorted font is reminiscent of summer heat haze. The embossed outer box features the same design as the bottle. The back of the box can be personalized to your liking with a summery sticker.
■Advertising Campaign
The creative visuals, created by digital artist Mishko, are inspired by a summer road trip through the American desert. The campaign visuals capture the heat of the day, with vibrant sunsets expressed through gradations of yellow, orange and coral. The campaign movie depicts a day spent driving through the desert, bathed in brilliant sunlight, from sunrise to sunset.
Set against a dreamy heat haze created by the relentless desert heat, the CK One Summer bottle's invigorating cool blue tones evokes an invigorating mirage.
Campaign video available here≫≫https://youtu.be/i7BYOKfPLzc
< ... />Click here for company press release details
https://youtu.be/i7BYOKfPLzc
■Fragrance
"Your heart will be thrilled by the vibrant sunlight, and you will be intoxicated by its heat. Eventually, a refreshing mirage will appear from the heat haze..."
The 2021 limited edition summer fragrance, CK One Summer Eau de Toilette, is colorful and sparklingly fresh. It offers a pure and vibrant citrus aromatic scent. Meyer lemon, a cross between lemon and orange, offers bitter and sweet citrus notes, while lively rhubarb creates a nostalgic freshness. A freshwater accord exudes sparkling vitality, while juicy peach skin adds a touch of modern sweetness. Fragrance Family: Citrus Aromatic
Top Notes: Grapefruit, Fresh Water Accord, Meyer Lemon
Heart Notes: Eucalyptus, Watermelon, Rhubarb
Base Notes: Ambrox, Blonde Wood, Peach Skin
■Bottle Design
https://youtu.be/yTmX7kBUgAY
The 2021 limited edition CK One Summer bottle is a colorful revamp of the iconic CK One bottle. The entire bottle is colored in a vivid gradation of green and blue, creating a refreshing impression. The word "summer" printed on the back of the bottle can be seen through the bottle, and the distorted font is reminiscent of summer heat haze. The embossed outer box features the same design as the bottle. The back of the box can be personalized to your liking with a summery sticker.
■Advertising Campaign
The creative visuals, created by digital artist Mishko, are inspired by a summer road trip through the American desert. The campaign visuals capture the heat of the day, with vibrant sunsets expressed through gradations of yellow, orange and coral. The campaign movie depicts a day spent driving through the desert, bathed in brilliant sunlight, from sunrise to sunset.
Set against a dreamy heat haze created by the relentless desert heat, the CK One Summer bottle's invigorating cool blue tones evokes an invigorating mirage.
Campaign video available here≫≫https://youtu.be/i7BYOKfPLzc
< ... />Click here for company press release details
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