The new fragrance collection "Storie di Seta", inspired by Salvatore Ferragamo's iconic silk creations, will be released nationwide on June 4, 2021.
STORIE DI SETA
The new silk perfume anthology by Salvatore Ferragamo
#StoriediSeta
Inspired by Salvatore Ferragamo's iconic silk creations, Storie di Seta stimulates the senses, transporting you to fantastical landscapes and captivating sensations, offering a variety of imaginative experiences. It's a journey that draws you into a world of dreams, color, and the senses, as delicate silk threads weave captivating patterns and patchworks into beautiful scarves and stoles.
THE CONCEPT
Create your own fragrance
The collection consists of four eau de parfum, each in four different colors and featuring four intricate motifs inspired by Salvatore Ferragamo's traditional textiles. This new fragrance blends artisanal sensibility with personal taste to create a magical world, ever-changing, offering new discoveries and delights.
Each essence can be used alone, or layered to create a customized look. Through unexpected combinations and countless possibilities, each fragrance inspires the wearer to 'do it yourself,' transforming the olfactory dimension into an exclusive ritual of self-expression.
The four eau de parfums can be enjoyed individually, like a ready-to-wear garment, or layered together. They unleash uncharted emotions and stimulate all the senses, creating a bespoke experience.
THE FOUR FRAGRANCES
GIARDINI DI SETA
Giardini di Seta Eau de Parfum is a floral-fruity fragrance, showcasing the juicy taste of crisp red fruit enveloped in radiant musk. Like an artful bouquet, the sweet and tart freshness of rhubarb emerges, followed by a heart of pink cherry blossoms, embraced by the warm woody scent of Madagascar vetiver.
GIUNGLE DI SETA
Giungle di Seta Eau de Parfum is a fresh fragrance of wild greens. Its pure and rich woody notes are layered to create an exotic floral-green note. The lively, crisp twist of green peas contrasts with the velvety clarity of peony blossom, brightened by the luminous scent of musk.
SAVANE DI SETA
SAVANE DI SETA Eau de Parfum is a sensual citrus-floral fragrance, where vibrant yellow vegetables are transformed into an exotic twist and refined fragrance. A surprising carrot accord leads to a powdery heart of iris, softened by the creamy, milky scent of Indian sandalwood.
OCEANI DI SETA
Oceani di Seta Eau de Parfum is a vibrant floral aqua fragrance with captivating chiaroscuro. Its initial crystal saltia chords evoke the powerful waves of the ocean. A pure, green heart of sparkling magnolia and soft heliotrope emanate a noble elegance.
SILK THREAD AND SUSTAINABILITY
Created in collaboration with Symrise perfumers Emilie Copperman and Eléonor Massenet, these four eau de parfums are united by the "Filo di Seta" (silk thread) accord. Emblematic of the collection, each blend incorporates this unique signature accord, allowing for layering of one, two or even all of the fragrances. A truly tailor-made fragrance.
ROLLER BOOSTR
Two exclusive roller boosters are also available to further enhance the bespoke experience. Can be used alone or layered with the four fragrances in the collection to enhance the scent's presence.
Musky Booster
A bright, intimate scent that envelops you like a second skin (musk, yellow juicy pear)
Woody Booster
A warm, sensual and powerful scent that will inspire you (cashmere wood, Madagascar vetiver)
THE BOTTLES
Each of the four bottles has an elegant shape and a silver-colored cap, decorated with the Salvatore Ferragamo logo on top. The clear glass bottle features motifs inspired by Salvatore Ferragamo's silk masterpieces, adorned with innovative ceramic decorations that are visible from all angles.
THE CAMPAIGN
The Storie di Seta Anthology campaign features surreal depictions by renowned visual artist Nicolina Petras that transform the ordinary into the extraordinary through the lens of dreams and magic. Her sophisticated scenes, mixing flowers and animals, combine exquisitely beautiful and unimaginable elements to create moving, surreal paintings filled with fantasy and wonder. In each artwork, two-dimensional elements magically attract and overlap to create three-dimensional spaces.
▼Salvatore Ferragamo Storie di Seta Press Release
http://kawabe.co.jp/release/ferragamo/SFSTORIEDISETAPressRelease.pdf
▼Salvatore Ferragamo Storie di Seta Fragrance Finder
https://parfums.ferragamo.com/storiediseta-kawabe/
LINE-UP
Salvatore Ferragamo
Giardini di Seta Eau de Parfum
Jungle di Seta Eau de Parfum
Savane di Seta Eau de Parfum
Oceani di Seta Eau de Parfum
Each 50mL 9,900 yen / Each 100mL 14,850 yen
Storie di Seta Discovery Kit 13,750 yen
Storie di Seta Booster Kit 5,170 yen
Musky Booster Eau de Parfum 10mL
Woody Booster Eau de Parfum 10mL
*All prices include tax
Nationwide release on Friday, June 4th, 2021
(Discovery Kit on sale at Ginza Mitsukoshi on Wednesday, June 16th, 2021)
■A launch promotion with special gifts will also be held at the stores listed below.
・Isetan Shinjuku Main Building, 1st Floor, Fragrance: Now until June 22nd (Tue)
・Ginza Mitsukoshi Main Building, 1st Basement Floor, GINZA Stage: June 16th (Wed) - June 22nd (Tue)
・Yamagataya Building 2, 1st Floor, Special Venue: July 13th (Tue) - July 20th (Tue)
・Hankyu Umeda Main Store, 2nd Floor: July 14th (Wed) - July 20th (Tue)
・Hakata Hankyu, 1st Floor, Promotion Space 1: August 4th (Wed) - August 10th (Tue)
Click here for company press release details
STORIE DI SETA
The new silk perfume anthology by Salvatore Ferragamo
#StoriediSeta
Inspired by Salvatore Ferragamo's iconic silk creations, Storie di Seta stimulates the senses, transporting you to fantastical landscapes and captivating sensations, offering a variety of imaginative experiences. It's a journey that draws you into a world of dreams, color, and the senses, as delicate silk threads weave captivating patterns and patchworks into beautiful scarves and stoles.
THE CONCEPT
Create your own fragrance
The collection consists of four eau de parfum, each in four different colors and featuring four intricate motifs inspired by Salvatore Ferragamo's traditional textiles. This new fragrance blends artisanal sensibility with personal taste to create a magical world, ever-changing, offering new discoveries and delights.
Each essence can be used alone, or layered to create a customized look. Through unexpected combinations and countless possibilities, each fragrance inspires the wearer to 'do it yourself,' transforming the olfactory dimension into an exclusive ritual of self-expression.
The four eau de parfums can be enjoyed individually, like a ready-to-wear garment, or layered together. They unleash uncharted emotions and stimulate all the senses, creating a bespoke experience.
THE FOUR FRAGRANCES
GIARDINI DI SETA
Giardini di Seta Eau de Parfum is a floral-fruity fragrance, showcasing the juicy taste of crisp red fruit enveloped in radiant musk. Like an artful bouquet, the sweet and tart freshness of rhubarb emerges, followed by a heart of pink cherry blossoms, embraced by the warm woody scent of Madagascar vetiver.
GIUNGLE DI SETA
Giungle di Seta Eau de Parfum is a fresh fragrance of wild greens. Its pure and rich woody notes are layered to create an exotic floral-green note. The lively, crisp twist of green peas contrasts with the velvety clarity of peony blossom, brightened by the luminous scent of musk.
SAVANE DI SETA
SAVANE DI SETA Eau de Parfum is a sensual citrus-floral fragrance, where vibrant yellow vegetables are transformed into an exotic twist and refined fragrance. A surprising carrot accord leads to a powdery heart of iris, softened by the creamy, milky scent of Indian sandalwood.
OCEANI DI SETA
Oceani di Seta Eau de Parfum is a vibrant floral aqua fragrance with captivating chiaroscuro. Its initial crystal saltia chords evoke the powerful waves of the ocean. A pure, green heart of sparkling magnolia and soft heliotrope emanate a noble elegance.
SILK THREAD AND SUSTAINABILITY
Created in collaboration with Symrise perfumers Emilie Copperman and Eléonor Massenet, these four eau de parfums are united by the "Filo di Seta" (silk thread) accord. Emblematic of the collection, each blend incorporates this unique signature accord, allowing for layering of one, two or even all of the fragrances. A truly tailor-made fragrance.
ROLLER BOOSTR
Two exclusive roller boosters are also available to further enhance the bespoke experience. Can be used alone or layered with the four fragrances in the collection to enhance the scent's presence.
Musky Booster
A bright, intimate scent that envelops you like a second skin (musk, yellow juicy pear)
Woody Booster
A warm, sensual and powerful scent that will inspire you (cashmere wood, Madagascar vetiver)
THE BOTTLES
Each of the four bottles has an elegant shape and a silver-colored cap, decorated with the Salvatore Ferragamo logo on top. The clear glass bottle features motifs inspired by Salvatore Ferragamo's silk masterpieces, adorned with innovative ceramic decorations that are visible from all angles.
THE CAMPAIGN
The Storie di Seta Anthology campaign features surreal depictions by renowned visual artist Nicolina Petras that transform the ordinary into the extraordinary through the lens of dreams and magic. Her sophisticated scenes, mixing flowers and animals, combine exquisitely beautiful and unimaginable elements to create moving, surreal paintings filled with fantasy and wonder. In each artwork, two-dimensional elements magically attract and overlap to create three-dimensional spaces.
▼Salvatore Ferragamo Storie di Seta Press Release
http://kawabe.co.jp/release/ferragamo/SFSTORIEDISETAPressRelease.pdf
▼Salvatore Ferragamo Storie di Seta Fragrance Finder
https://parfums.ferragamo.com/storiediseta-kawabe/
LINE-UP
Salvatore Ferragamo
Giardini di Seta Eau de Parfum
Jungle di Seta Eau de Parfum
Savane di Seta Eau de Parfum
Oceani di Seta Eau de Parfum
Each 50mL 9,900 yen / Each 100mL 14,850 yen
Storie di Seta Discovery Kit 13,750 yen
Storie di Seta Booster Kit 5,170 yen
Musky Booster Eau de Parfum 10mL
Woody Booster Eau de Parfum 10mL
*All prices include tax
Nationwide release on Friday, June 4th, 2021
(Discovery Kit on sale at Ginza Mitsukoshi on Wednesday, June 16th, 2021)
■A launch promotion with special gifts will also be held at the stores listed below.
・Isetan Shinjuku Main Building, 1st Floor, Fragrance: Now until June 22nd (Tue)
・Ginza Mitsukoshi Main Building, 1st Basement Floor, GINZA Stage: June 16th (Wed) - June 22nd (Tue)
・Yamagataya Building 2, 1st Floor, Special Venue: July 13th (Tue) - July 20th (Tue)
・Hankyu Umeda Main Store, 2nd Floor: July 14th (Wed) - July 20th (Tue)
・Hakata Hankyu, 1st Floor, Promotion Space 1: August 4th (Wed) - August 10th (Tue)
Click here for company press release details
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